Los Angeles Brand Development
Resume:
Paul Sanguinetti
Venice, CA 90291
ad5qd8@r.postjobfree.com
Paul Sanguinetti has been a staple in the LA bar and restaurant scene for over 10 years. His enthusiasm, knowledge, and strong work ethic has led to work and involvement in the both the national and international bar communities. His strengths include an emphasis on cocktail ideation, scalability and execution of menu initiatives, brand development, and education.
EXPERIENCE
No Scruples Creative Consulting Agency, CEO 2014 – Present
- Consultant on national programming, bar build out, cocktail ideation and menus, rebranding and marketing, education and staff trainings
- Top clients include Diageo, Campari America, Gallo, Heaven Hill, Serrales, Moet Hennessy
- Menu Development for Bar Louie, Top Golf, Landry’s Corporate, Hilton, Marriott, House of Blues, and Nashville Sounds VIP to name a few
- Built and executed National Programming in partnership with Diageo as a consultant for the past 3 years. Menu share equaling 20%
- Participated in Vibe, Aspen Food and Wine, For the Love of Cocktails, Tales of The Cocktail, and National PRIDE Events
- Designed bar, trained staff, curated bar program and opening cocktail menu at Iconic Hollywood Hotel, The Edmon
The Normandie Club/Walker Inn, Los Angeles, CA, Bartender Jan 2015 – June 2017
- Part of the opening team at industry staple craft cocktail bar in Los Angeles learning under the talented Proprietors, LLC team.
- In 2016 Walker Inn took home the #37 slot in the World’s Best 50 Bars List. House of Lustau, Brand Consultant and Ambassador April 2015 – Present
- Trainer and Ambassador specifically for Lustau Sherry, Brandy and Vermut in the local, regional and national markets.
- Built brand to 100% increase of sales from 2017 to 2018.
- Present and speak at trade events, seminars, national accounts presentations and staff trainings including Speed Rack, Nomad Hotel LA, USBG LA and Las Vegas, Cosmo Hotel and Casino, and Wynn Las Vegas.
- Work side by side for cocktail competition in Spain hosting and gaining over 150 submissions to visit Lustau Bodega.
- Collaborate with global team to develop brand strategy.
- Work with distributor teams to build awareness and support sales. Campo de Encanto Pisco, Los Angeles, CA, Brand Ambassador/Assistant Blender July 2014 – July 2017
- Grew sales through promotion and awareness of brand with educational events, seminars and tastings for consumers and industry professionals, and trainings with sales and distribution teams.
- Travel to Peru to assist the Master Distiller and Master Blender in making the final blend for bottling.
- Category specialist and consultant for “Pisco Punch”, the documentary. Patina Group, Los Angeles, CA Beverage Director January 2011 - June 2014
- Developed the restaurants wine and cocktail programs and opened award winning Ray’s and Stark Bar at the LACMA museum
- Opened and developed beverage program for successful Patina Tokyo in Japan.
- Oversaw all bar operations and programs on the west coast, including the 19,000 seat Hollywood Bowl, working with purchasing director, district and general managers and senior VP’s to execute profitable, scalable and relevant beverage programs in numerous and varying concepts and themes.
- Wrote beverage portions of RFP’s to secure contracts with new venues and cultural centers
C REDENTIALS
BarSmarts Advanced Certified Judge / Panelist World’s Best 50 Bars WSET Advanced Level Certificate Certificate French Wine Scholar Program Society of Bacchus America. Golden Vine Certificate Certified Sherry Educator Diploma – D.O. Jerez
Certified Sommelier (Level 2) - Court of Master Sommeliers AWARDS/ACCOLADES
2017 – Eater LA – Naming The Edmon as one of the top 15 hottest bars in LA. 2014 Tequila Ocho Viva Sangrita Competition National Winner 2014 - LA Magazine - Article on my creation of a ‘Sherry Bar’ at the Hollywood Bowl 2013 LA Times - Article naming Rays and Stark Bar’s Wine List amongst Top 5 in City 2013 Wall Street Journal - Mention of Rays and Stark Bar as a top destination bar in LA and naming the cocktail a “Night at the Museum” a must have. 2012 - Esquire Magazine - Rays and Stark Bar named as one of Top 20 Best New Restaurants in the Country
E DUCATION
Bridgewater State College, Bridgewater, MA 1999-2000 University of Colorado at Boulder, Boulder, CO 2000-2002 REFERENCES
Available upon request.
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