Creative Director
Resume:
Makeasa Pope (Rosemond)
Creative Director
Stockton, CA 95210
ad5q90@r.postjobfree.com
SUMMARY
Motivated Creative Director committed to excellence and growth with more than 25 years of marketing, content, and creative experience. History of making substantial impacts with forward-thinking, resourceful, and adaptable strategies.
SKILLS SYSTEMS
Policy Development * Strategic Planning * Executive Leadership * Organizational Development * Media Relations * Marketing/ Branding/ Advertising * Project Management * Content Creation/ Design * Video Marketing * Event Planning
Google Workspace * Google Keyword Planner * Google Optimize * Hootsuite BuzzSumo * Adobe Spark * Picsart * Canva * Vimeo * Loom * Eventbrite * Facebook Events * Constant Contact * Mailchimp
EXPERIENCE
On the Block, Stockton, CA - CEO/Owner
May 2020 - PRESENT
● Designed logo, created the brand, look and feel
● Built the website and launched social media pages
● Established and maintained relationships with vendors and venues
● Plan event details and aspects
● Plan for potential scenarios that could impact the brand
● Remain under budget with all costs
● Capture imagery and come up with creative concepts for videos
● Plan large-scale events such as weddings; trade shows, conferences, and more
Victory In Praise Church, Stockton, CA - Director of Marketing
April 2020 - PRESENT
● Spearheaded market research to identify brand opportunities, cement strategies and sustain a loyal membership base
● Organized and executed robust creative for advertising and marketing
● Taught workshops on Advertising, Branding, and Marketing: What’s the Difference
● Devised marketing plans using digital strategies, print advertising, and Sunday announcements
● Devised online marketing plan with effective SEO, social media, and viral video campaign strategies
● Designed business cards, banners, and signage
● Create and maintain a social media editorial calendar
● Maintain Marketing budget
● Built and Managed a Creative team
Petco Headquarters, San Diego, CA - Creative Director
July 2017 - May 2019
● Revamped Petco.com (imagery, content, SEO, etc.)
● Implemented marketing strategies that resulted in 12% growth of the customer base
● Established procedures and quality standards for the department. Revamped work strategies and processes to accomplish agency objectives. Developed strategic communication and marketing plans. Oversaw full teams of writers, artists, designers, and project managers. Orchestrated photo sessions by choosing photographers, stylists, and cosmetic artists
● Oversaw, guided and coached 5 designers and art directors. Negotiated vendor contracts and services to meet budget requirements.
PetSmart Home Office, Phoenix, AZ - Sr. Creative Content Manager
Jan 2012 - June 2017
● Managed content distribution to online channels and social media platforms.
● Used content management system to analyze user engagement and website traffic metrics.
● Conducted regular content audits to identify gaps and redundancies in content.
● Approved, reviewed, and edited content flowing to the website
● Maintained content marketing calendar to schedule creation and delivery deadlines.
● Streamlined functions by developing and implementing processes and task management ticket systems.
● Worked with art directors to create dynamic websites.
● Revamped Petsmart.com
● Produced in-store signage
● Produced vetted articles for PetSmart.com
● Produced adoption documentaries in conjunction with PetSmart Charities
EDUCATION BUSINESS
1992 Mt. Pleasant High School - journalism
1996 De Anza College - digital marketing and journalism
Full Portfolio available upon request
https://restaurantsontheblock.com/
https://www.facebook.com/OntheBlockRestaurants
https://www.instagram.com/ontheblockrestaurants/
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