Digital Marketing Social Media

SHREEDEVI NANDAM (MBA, MS)

+1-832-***-**** Houston, TX. USA

ad5q7u@r.postjobfree.com https://www.linkedin.com/in/shreedevirao/ Data-driven strategist and marketing leader with 14 years of experience driving growth and solving complex business challenges across diverse industries in B2B and B2C segments. Proficient in go-to-market strategy development, audience segmentation, and leveraging data analytics to enhance client experience and drive revenue growth. Skilled in collaborating with cross-functional teams, including Sales, Marketing, and Communications, to achieve business objectives. SKILLS/ TOOLS

Digital Marketing/E-commerce: IBM Watson, Pardot, Google Analytics, AdWords, LinkedIn Campaigns, Google AdWords, BigCommerce, Shopify

CRM & CSM Systems: Salesforce Cloud, Adobe Experience Cloud, Sitecore Business Intelligence: Tableau, Power BI, Excel, R, Phyton, SQL Marketing: Analyst Relations & Industry Engagement, Event Planning, Coordination & Execution, Social Media Engagement & Influencer Marketing

EXPERIENCE

University of Houston (Institute for Research on Women, Gender & Sexuality), Houston USA Feb 2024 - Present Consulting - Marketing

• Proficiency in statistical analysis and data modeling techniques like regression modeling, factor analysis, and cluster analysis to generate actionable insights from complex datasets and using Tableau/Excel to present findings.

• Designing and implementing quantitative and qualitative research studies for survey designs.

• Write and publish the findings on the IRWGS website. NPCI International Payments Ltd. (owned by the Reserve Bank of India) Jul 2022 – Apr 2023 Head of Marketing (10 months)

• As a senior marketing lead developed and executed a go-to-market strategy for the launch of UPI and RuPay (Payment cards) in six countries, resulting in over 10 million users using these payment methods.

• Spearheaded successful global launch of the cross-border payments, a collaboration between the Reserve bank of India and Monetary Authority of Singapore resulting in $100K transfer within 5 days.

• Oversaw full spectrum of marketing campaign execution, from strategic planning and budget allocation to ROI tracking of $3 million investment.

• Managed press releases for global launches by Ministry/RBI Offices on UPI/RuPay and led creation of co-branded content. Resulted in NPCI International being cited as a thought leader in 50+ publications, generating 1000+ impressions and boosting credibility by 20%.

• Increased the visibility of India's success story in digital payments by participating in more than 25 events in less than a year, resulting in increased awareness and interest in NPCI International solutions.

• Implemented streamlined practices in market insights, enhancing team efficiency by 25% and aligning with industry standards. Mentored junior team, enhancing research quality by 15%. AMETEK Inc Jan 2019 – Jul 2022

Strategic Commercial Excellence Manager – International Business (3.7 years) Marketing Manager – International Business

• Built go-to-market strategy for 10 countries and targeted $10 million in incremental business from 8 market segments.

• Project owner for 6 E-commerce sites across 6 counties with an average of $4 million in annual sales.

• Project owner for digital transformation and sales enablement projects, including the implementation of Salesforce, Pardot, and Power BI. CRM implementation across +100 sales teams with a 95% SFDC score.

• Built a team of 4–35 marketers responsible for lead development and nurturing: SEO, PPC, email marketing, LinkedIn campaigns, content management, e-commerce, chatbots, web/graphic designers, and content strategists.

• Successfully generated 5% of revenue from lead nurturing programs. Managed $350K in digital marketing projects and $250K in e-commerce projects with maximum revenue generation over a 3-year revenue plan.

• Achieved a +85 SEO score, 70–80% leads from organic/PPC campaigns, 5% from email marketing, a 20% increase in web traffic, 20 product video campaigns, a 30% increase in followers on social media, and produced 2 certified course contents.

• Built 7 global center of excellence and delivered high-impact decisions across digital marketing strategy planning and execution, brand building, corporate communication, and culture building. INGERSOLL RAND Inc May 2013 – Dec 2018

Marketing Manager – India & Africa (5.8 years)

Regional Sales Manager West India (Power Tools)

Area Sales Manager, North and South India

• Implemented +15 data analysis and visualization across sales and marketing by collaborating with global stakeholders and vendors (Alteryx), increasing sales margin by 2%, getting a price increase of 1%, and getting a revenue increase of 5%.

• Led the development and execution of channel development programs for the top 50 channel partners in India, which contribute 80% to annual revenue, resulting in a 20% increase in sales and a 15% increase in customer satisfaction.

• Managed a wide spectrum of digital marketing functions, including website development, SEO, PPC, email marketing, LinkedIn analytics, Facebook analytics, Twitter analytics, lead management, app development, and design.

• Spearheaded sales management for a $ 1.5 million business across West and South Indian states, directly and through channel partners.

EUROPEAN AMERICAN CHAMBER OF COMMERCE, Beijing, CHINA Apr 2012 – Jun 2012 Marketing Assistant (Intern – 3 months)

• Inviting senior executives on behalf of the China Council for the Promotion of International Trade (CCPIT) to various conferences

• Develop LinkedIn marketing campaigns.

• Event Management: Overseeing the event planning procedures of senior executives, mostly American and European clients, for international events in China.

ELECTRONICS AGENCIES Sep 2008 – May 2011

Sales Engineer (2.9 years)

• Managed the day-to-day sales pipeline and maximized bid closure.

• Provided instrument training to users at various organizations (All India Police Wireless/R&D, Chennai Port Trust, Army Workshop, Military Engineering Services, Ammunition Factory, Electricity Board, etc.).

• Managed annual sales revenue of $600K.

EDUCATION

UNIVERSITY OF HOUSTON, C. T. BAUER COLLEGE OF BUSINESS, Houston, TX, USA Aug 2023 - May 2025 Master of Science in Business Analytics (GPA: 4/4) Relevant Courses: Predictive Analytics, Quantitative Research, Probability and Statistics INDIAN INSTITUTE OF MANAGEMENT STUDIES, INDIA Apr 2021 - Feb 2022 Executive Program in Data Science (GPA: 4/4)

SYMBIOSIS INTERNATIONAL UNIVERSITY, INDIA May 2011 - Oct 2013 Master of Business Administration in Marketing and Finance PUNE UNIVERSITY, INDIA May 2004 - Apr 2008

Bachelor of Engineering in Electronics & Telecommunications AWARDS / CERTIFICATES

• Safe 6 Scrum Master Certified

• Spot Award 2021/22: Seamless Digital Marketing & Ecommerce Implementation Globally. (AMETEK)

• Managed & Implemented 4 Global Growth Kaizen (AMETEK Certified) MEMBER / VOLUNTEER:

American Marketing Association

ALPFA (Association of Latino Professionals for America) Greater Houston Women Chamber of Commerce

Houston SPCA (Animal Welfare)

Indo-American Chamber of Commerce

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