Social Media Digital Marketing
Resume:
KAHLIL B. MARTIN, MBA
Digital Marketing Specialist
CAREER SUMMARY
ad5q4r@r.postjobfree.com
https://www.linkedin.com/in/kahlilbmartin/
• A creative, detailed oriented, & self motivated marketing professional with 4+ years of leadership experience in leading fast paced projects, creating content, social media, and empowering others. WORK HISTORY
PROGRAM MANAGER - New Products, Commerce, META (contract by crystal equation)
• Drive end-to-end test ownership for net new monetization products within Shop Ads & Commerce.
• Partner with product, product marketing, engineering, and data science XFNs to deliver actionable insight that influence product readiness and improve product quality ahead of scaled launch.
• Lead product testing for User Generated Content on Shop PDP to increase revenue for advertisers within Facebook & Instagram Commerce.
• QA external advertiser AD Campaigns and provide detailed response on next steps to correct issues.
• Act as liaison between product team and external brands to ensure product success by managing, monitoring, and recruiting major brands. CREATIVE PROJECT MANAGER, KREATE PRODUCTIONS LLC.
• Manage and review 100% completion of digital media task preformed by contracted freelancers.
• Spearhead incoming creative requests and develop timelines with project deliverables, budget status, and information needs of the project.
• Lead creative direction and boost social media engagement using IG reels, static post and influencer marketing.
• Create engaging visual for clients Instagram, Facebook and Tik Tok using Adobe Photoshop, Illustrator, and Adobe Premiere Pro.
• Direct creation of all written content to effect consistent voice and branding message through all site copy, email copy, and marketing/advertising copy.
• Implement social media campaigns for clients to increase engagement and organic reach.
Project Manager, Gloo - CrossXover Media
• Created formal process for project structure of start up entity CrossXover media.
• Coordinate external conversations between influencer marketing agencies.
• Coordinated activities for sales team projects & communication to foster increased between sales & success cohesion.
• Work with key producers across paid media to deliver over 13M Impressions.
• Formulate marketing objectives & identify organic social media campaigns across all platforms to align with advertising goals. July 2022 - Jan 2023
March 2021 - Present
Nov 2022 - March 2023
MARKETING AND ADVERTISING MANAGER, CREDIT COMMUNICATIONS LLC.
• Developed media plans and budgets that increase qualified traffic and drive results and conversions (opt-ins, sales) while maximizing CPL,CPA, and ROAS
• Built audiences through customer data, build campaigns/ad sets, monitor performance, adjust bids and budgets, and test/iterate to generate leads. DIRECTOR OF SALES & CONTENT CREATOR, KONCEPTS LLC.
• Created designs for merchandise to be marketed and sold within niche.
• Implemented brand strategy to streamline clients and increase revenue growth.
• Used Social media marketing techniques & calendar to engage clients and boost revenue.
• Analyzed customer market to gather data-driven insight to create Facebook AD campaigns that boosted sales 150% within 6 months.
• Navigated digital marketing platforms and SEO to produce e-commerce sales.
• Developed testing strategies and deploy A/B test to improve AD performance.
• Created re-targeting campaigns to increase customer conversions and lower customer acquisition cost.
LEAD PROJECT ESTIMATOR, KIEWIT CORPORATION
• Lead multiple multi-million dollar project timelines with various clients and collaborative team members to navigate project complexities of needs during project life cycle.
• United cross-functional team during estimate, strategically define roles and assign task in fast-paced environment while communicating project status to executive stakeholders.
• End to end management of client RFP handling detailed project road maps, scope and budget definition, resource allocation, and product delivery milestone requirements.
• Communicated product requirements and serve as point person to Product Owner to draft product backlog documentation.
EDUCATION
April 2020 - April 2021
May 2017 - May 2020
May 2020 - July 2022
MASTER OF BUSINESS ADMINISTRATION
Project Management & Marketing
SOUTHEASTERN OKLAHOMA STATE UNIVERSITY
October 2020 - December 2021
BACHELOR OF SCIENCE
Mechanical Engineering Technology
SKILLS SKILLS
OKLAHOMA STATE UNIVERSITY
August 2015 - May 2020
Meta Business Suite
Facebook AD Manager
Google Analytics IQ Certification
Google Ads Display Certification
Facebook Digital Marketing Associate
Data Analysis
Email Marketing
SEO Optimization
Microsoft Office
Digital Content Creation
Social Media Management
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator
Adobe Lightroom
Figma
Microsoft Excel
Tik Tok
Digital Content Creation
Wrike
SONY A7III
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