Creative Director Social Media

HENRI RICHTER-WERNER

CREATIVE DIRECTOR

e ad5py1@r.postjobfree.com portfolio - IG @zerocliche

t 917-***-**** linkedin.com/in/henri-richter-werner/ PROFILE

Creative Director with extensive experience in luxury goods, beauty, fashion, home, travel, hospitality and mass market retail. Tenacious and dedicated professional with intimate understanding of brands and marketing in print, digital landscape and social media. Pop culture enthusiast with expertise in photography and design. SKILLS

Adobe suite, QuarkPress, photography, film, editing, packaging design, logo design, drawing, painting, sculpture. EDUCATION

Comenius University, Czechoslovakia. Faculty of Economics. Randwick College, Sydney, Australia. Design.

SOVA Bratislava, Slovakia. Fine arts.

PROFESSIONAL EXPERIENCE

OFFICE ZERO69 / Branding Director / 2023-Present

• Created brand identity and positioning of a luxury home product and design company.

• Art directed all web and social media assests.

BUNGALOW5 / Creative Director / 2019-2020

• Conceptualized and art directed all digital marketing and advertising for a luxury home decor company.

• Art directed, photographed and styled photography shoots for all assets in print, digital and social media. ZEROCLICHE / Creative Director / 2017-2023

• Created advertising and branding.

• Designed logos and packaging.

• Art directed designs for websites &apps.

• Photographed catalogues in print, e-commerce and social media. CONNOR@BARNEYS NY / Creative Director & Co-Founder / 2010-2017

• Created & Co-Founded the CONNOR brand.

• Designed, photographed and art directed all advertising, catalogues, e-commerce and social media.

• Created the CONNOR Digital app.

• Created company’s logo, packaging and website www.connornyc.com.

• Designed and decorated company’s boutique at Barneys New York Chelsea Passage.

• Designed all collections and bespoke orders.

MRS. JOHN L. STRONG / Creative Director & Brand Director / 2006-2009

• Designed, photographed and art directed all advertising, catalogues and direct mail in print&digital.

• Oversaw all product development and design.

• Created all brand related collateral for public relations agencies and clients. BROOKS BROTHERS / Creative Director / 2005-2006

• Conceptualized & art directed all advertising for the icon of American Brands with more than 150 stores.

• Created new advertising tagline “Generations after Generations with Style”.

• Oversaw the process of photo shoots such as model castings, photographers, stylists and locations.

• Designed labels for the “1818”collection, the BB Denim, Peal shoe collection, sportswear & accessories.

• Responsible for brand architecture in print media such as Vogue, GQ, Vanity Fair, Men’s Vogue, T&C, Departures, Golf Digest, HB, Conde Nast Traveler, Forbes, Fortune, Robb Report, FT, NY Times.

• Reported directly to the CEO and SVP of Marketing. PAUL STUART / Creative Director / 2003-2005

• Created & photographed all advertising for a luxury brand with stores in NY, Chicago and Tokyo.

• Created and executed complete brand re-positioning strategy.

• Managed ad production budgets and saved almost $600,000 that allowed the organization to place advertising in print media such as Departures, New Yorker, NY Magazine, Chicago Social, Saveur, American Lawyer, Avenue, Town&Country, Robb Report, FiT, NY Observer, NYTimes.

• Designed and executed “Explore” campaign placed for the first time in outdoor media.

• Created and executed Holiday 2005 mailer bringing the highest dollar per page revenue on record.

• Redesigned the company’s website that has had 40% annual growth since the re-launch.

• Designed all new packaging, labels, store credit cards and other marketing materials.

• Reported directly to the CEO&Co-Founder.

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