Los Angeles Digital and Brand Marketing

VAT TANN

Los Angeles based ad5pkq@r.postjobfree.com C: 718-***-**** www.vattann.com

PROFESSIONAL PROFILE

Award winning marketing executive with over two decades of success in entertainment, consumer goods, technology, and media. Proven track record of building teams, campaigns, and brands to #1 market positions. Creative leader who crafts inspiring campaigns and optimizes advertising performance. Specialize in steering corporate strategy and leading high performance teams to deliver exceptional results.

EXPERTISE

• Leadership & Communications

• Business Planning

• Marketing Strategy

• Brand Building

• Public Relations

• Digital Marketing

• E-commerce

• Show Production

• Customer Experience

• Packaging Design

• Advertising

• Data Analytics

• P&L Budgeting

• AI Business Applications

CORE ACCOMPLISHMENTS

Global Revenue Impact: Implemented multi-channel marketing campaigns that contributed to over $2.86B in global revenue for major film releases including Pixar’s Finding Dory, Rogue One: A Star Wars Story, Disney’s Moana, and Marvel’s Dr. Strange. Strategic Launches: Played a key role in launching Snoop Dogg’s edibles brand, Snazzle Os, driving over 3B global UMVs and creating best-selling SKUs. CPG Market Domination: Achieved top market share for brands in the world's largest cannabis market, California, for Raw Garden, Papa & Barkley, and TSUMo Snacks. Award Recognition: Received accolades from Clio awards, Telly Awards, Promax Awards, and Emerald Cup for outstanding marketing programs.

EXPERIENCE

8/2023-present Vat Tann Solutions: Fractional CMO Los Angeles, CA

Provide strategic leadership as a fractional CMO for three high-growth startups that include celebrity lifestyle brands, apparel, and consumer goods, optimizing digital marketing programs to generate 20% MQL growth, and supporting major funding rounds. 4/2022-8/2023 TSUMo Snacks: Chief Marketing Officer Los Angeles, CA

Led all marketing channel efforts, successfully rolling out the brand to 45% of all CA retail doors within the first year. Launched 11 new SKUs and celebrity-driven brands: Snoop Dogg, and Chef Roy Choi. Exploded customer email database from 2K to 47K in preparation for national rollout.

3/2020-4/2022 Central Coast Agriculture: Head of Marketing Los Angeles, CA

Oversaw all Marketing initiatives for $130M top California cannabis brand, rebranding Raw Garden, launching new infused pre-roll category, e-commerce, and Clio award winning platform Raw Garden Social Club.

1/2019-3/2020 Papa & Barkley: CX & Communications/PR Director Los Angeles, CA

Led a national team of 29 brand ambassadors, optimizing channel and communications strategy, which drove revenue 57% year over year.

3/2018-12/2019 THC Design: Marketing Director Los Angeles, CA

Reported directly to the CEO to lead all marketing efforts within a limited budget achieving a 5x sales increase in under 2 months.

4/2016-12/2016 The Walt Disney Studios: Integrated Marketing Specialist Los Angeles, CA

Directed integrated marketing campaigns for film releases, communicating and managing tactics with cross-functional teams.

6/2011-4/2016 Comcast/NBC Universal: Director, Marketing Los Angeles, CA & New York, NY

Led WME/IMG Fashion Week partnership across all channels overseeing strategy, creative development, and execution of all production and marketing solutions, achieving an annual revenue goal of $410M for E!, Esquire, Oxygen, NBC, and Bravo. 9/2005-6/2011 Paramount/MTV Networks: Director, Integrated Marketing New York, NY

Served as lead on integrated marketing campaigns for key advertisers driving new business revenue, including a +$7M deal which launched Jersey Shore. 6/2000-8/2005 Diamond Life Entertainment: Founder Washington, DC

Revitalized music venue and increased customer base by 300% through innovating concepts in production design, music programming, and live events. MEMBERSHIP: Academy of Television Arts and Sciences Emmy’s Television Executive EDUCATION: Berkeley Haas Certificate: AI Business Strategies & Applications University of Maryland Bachelor of Arts: Philosophy and Business

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