Digital Marketing Strategist

MONTÉ PARTEE, ESQ.

Elkins Park, PA ***** 610-***-****

ad5pb9@r.postjobfree.com linkedin.com/in/montepartee

SENIOR HEALTHCARE MARKETING STRATEGIST

Highly Skilled Commercial Leader and Marketing Strategist with a unique background in business and law. A creative problem-solver who consistently exceeds performance targets with direct accountability for building and leading high-performing teams; C-suite consultations and solution delivery; strategy development and brand management. Deep experience as a commercial professional in cardiometabolic disease. Expertise includes:

• Strategic Planning • Omnichannel Marketing • Campaign Development

• New Product Launches • Customer Engagement • Digital Marketing

• Lifecycle Management • Brand Acceleration • Team Leadership SELECTED ACCOMPLISHMENTS

Accelerated growth of rare disease HIV treatments: Achieved Year 1 forecast in 9 months, resulting in a 400% increase in stock price. Led contract commercial organization and grew revenue from $4M - $16M annually.

Successfully launched a contract marketing organization at a leading pharmaceutical company to maximize profitability of 40 global brands. Grew and managed $6M - $8M budget annually.

Virology Vision Award recipient: Devised and implemented cultural marketing strategy to accelerate growth of hepatitis B treatment and achieve market leadership in 12 months.

Launched a “game-changing” HIV market growth initiative recognized by the White House for supporting the National AIDS Strategy.

EXPERIENCE

KMK Consulting, Morristown, NJ 3Q23-Present

Principal, Commercial Strategy. Strategic advisor across the drug lifecycle: new product development and launches, brand acceleration, customer engagement, LOE planning, digital marketing and omnichannel strategy. Strategic advisor for Keytruda marketing lead for uro-oncology indications. Demonstrated expertise in oncology, immunology, rare diseases and general medicine.

Proximity Health Solutions, Philadelphia, PA 3Q23-Present Advisory Board Member. Actively encourages underrepresented patient populations to participate in clinical trials to improve health equity. Targeting patients in oncology, immunology, rare disease, CV and metabolic disease. North Highland, Philadelphia, PA 2Q23-3Q23

Principal, Strategy and Transformation. Enhanced productivity to enable execution. Leveraged patient journeys to develop and execute omnichannel campaigns for customer engagement. Developed and executed go-to-market strategies. Facilitated training for consultants on pharmaceutical marketing and promotion compliance. ZS Associates, Philadelphia, PA 1Q20 – 1Q23

Associate Principal, Marketing, Strategy & Transformation, Devised and executed winning go-to-market strategies in Cardiovascular, Metabolism, CNS and Oncology. Maximized customer engagement and accelerated growth through digital marketing, AI/ML and omnichannel. Overview of Microbiome market with strategic recommendations. Change management facilitator. Generated $2 million annual revenue. Syneos HEALTH, Newtown, PA 4Q11 – 4Q19

Vice President, General Manager, December 2013 – November 2019 Strategic marketing, operational and management lead for 60+ person Contract Commercial Organization (including field teams, call center, advertising, PR, medical education, PV, regulatory and CRO support) for emerging biotech.

Increased annual revenue from $4M - $16M by developing and delivering insightful, Launched omnichannel market development campaign. Member of the advertising leadership team.

Successfully re-launched HIV specialty product and achieved year 1 forecast in 9 months, which fueled addition of new specialty product to portfolio and expansion of business to Europe. Led Global Marketing.

Led field training, POAs, annual brand planning and marketing training.

Executed MSAs, CDAs, SOWs, specialty pharmacy agreements, and patient privacy agreements.

Transformed reimbursement call center to a customer care center which included adherence support that increased average length of therapy by two months. Global Marketing Director, October 2011 – November 2013 Managed and developed embedded team of 8 promotion managers and creative operations professionals at Merck. Fully accountable for building teams to meet scope requirements and partnering with Syneos advertising leads to achieve client satisfaction. Member of the advertising leadership team. Trained promotion managers.

Aligned on brand plans for over 40 late lifecycle brands (in vaccines, women’s health, CV, metabolics respiratory, ophthalmology, neuroscience and men’s health). Generated $6M - 8M in annual agency revenue.

Leveraged patient journeys to develop and implement omnichannel strategy. PWC, Philadelphia, PA 1Q11 – 4Q11

Pharmaceutical Marketing and Sales Strategy, Advisory Manager Directed team of consultants to solve complex marketing and commercial issues from strategy to execution. Developed pitches for new marketing business opportunities.

Designed and introduced customer marketing center of excellence for large biotech.

Established marketing operations at biotech to reinforce DTC marketing strategies with metrics, infrastructure, and processes for multiple disease areas (i.e., CV, metabolics, CNS, oncology, immunology and virology). BRISTOL-MYERS SQUIBB, Princeton, NJ 1Q98 – 4Q10

US Marketing Lead, Positive Charge, December 2009 – December 2010 Developed and executed cultural marketing strategies to link target diagnosed and untreated HIV patients to care. Collaborated with patient advocacy organizations to roll-out regional programs. Led brand planning.

Successfully launched initiatives contributing to company recognition by the White House for its support of the National AIDS Strategy.

Launched viral e-campaign on World AIDs Day to de-stigmatize HIV, with over 2M views in first week.

Executed professional, consumer, and PR strategies to drive 2,250 HIV+ people to care in 2010. US Marketing Lead, Baraclude / Hepatitis B, January 2006 – December 2009 Managed professional, consumer, PR and medical education teams with P&L responsibility.

Attained market leadership and exceeded annual sales goals (by 10-38%).

Launched two professional campaigns and managed two key labeling updates.

Introduced Community Advocacy team which doubled percentage of customers recognizing company commitment to patients (23% to 50%) and mitigated impact of key competitive launch.

Launched first in-language public service announcements regarding hepatitis B, which increased brand and corporate awareness among consumers by 200% and reduced number of days to fill prescriptions by 50%.

Trained marketers on agency management, campaign development and brand planning. US Marketing Lead, Pravachol, January 2001-December 2005

Led Professional, Consumer and Medical Education and launched Pravigard Pack for heart attack prevention.

Led brand planning and trained field personnel on agency management, campaign development and marketing Associate Director, Metabolics Global Marketing, January 1998-December 2000

Pre-Launch preparation for super-statin and Pravachol lifecycle management ADDITIONAL RELEVANT EXPERIENCE

BMS, Business Development and Licensing for CNS, CV and Metabolic Disease and Global Market Research Merck & Co, Market Research and Sales in CV, Metabolism, Infectious Disease, Musculoskeletal and CNS EDUCATION

TEMPLE UNIVERSITY SCHOOL OF LAW, Philadelphia, PA: JD, Licensed Attorney in PA COLUMBIA UNIVERSITY, New York, NY: MBA, Marketing, Finance, Int’l Business BROWN UNIVERSITY, Providence, RI: BA with Honors, Computer Science

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