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Business Analyst Product Owner

Madison, FL
May 14, 2024

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Product Owner / Business Analyst

contact: 786-***-**** email:


IT Professional Product Owner/ Business Analyst, advanced critical thinker, with over 16 years of IT experience – Expert in Media/ Broadcasting, Webmaster, Procurement (Ariba SAP), Utility, Finance, Enterprise Software and BMS (OnAir, OnBoard, IBMS, APM, WHATS’ON, Accolade, nCino), implementation and analysis, process management and systems flow using Agile Methodology.

International experience includes working with Discovery Latin America, Star TV in India, CBC television in Canada and Televisa in Mexico. Supported ABC, NBC & A&E in New York.

Excellent communication and interpersonal skills, working closely with all stakeholders to gather and understand requirements. Created business and functional documents (BRD, FRD), process workflows, best practices, etc.

Experienced working with Fortune 500 companies especially in the media domain (mentioned above), manufacturing and finance domains (such as Procter & Gamble, MARS and Pepsi) and utilities domain (Xcel Energy).


• Microsoft Sharepoint

• HP Quality Center (QA Tool), Use Cases

• Data Visualization, BPMN 2.0 (Signavio)

• DevOps Agile Methodologies (Scrum), JIRA

• Webmaster Tools - Google Search Console, Drupal SEO tools

• ServiceNow, TFS (Team Foundation Server)

• Postman API testing

• Ariba Procurement (SAP)

• OnAir Certified (modules: US Ad-Sales & Traffic models, OnBoard, Business Rights, Finance, General Ledger).

• IBMS content (Content Rights and Deal Management/ Digital, Programming, Media, EPG, Traffic Log Schedule)

• Mediagenix WHATS’ON WideOrbit Program (Linear + Non-Linear. On-Demand (VOD) Digital. FAST Channels)

• nCino Financial

• QlikView BI Dashboards: Dashboard development, Security settings, Charts and Objects, Custom Load Scripts

• Microsoft Office (Visio, Outlook, Word, Excel, PowerPoint, Access, Project), VBA Excel

• Oracle database; familiarity with C++, Visual Basic, Oracle SQL/ Microsoft SQL Server, VBA and Java Script

• Sopheon Accolade Certified (in all product including APM, APC, APO and AIP)

EXPERIENCE (2022- Current)

MEDIAGENIX 8/2022 - 2/2024


Product Owner / Sr. Business Analyst

• Gathered business requirements and created user stories through interviews, workshops and/or existing systems documentation or procedures. Client supports - A&E, Disney and CBS.

• Provided technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements.

• Tracked requirements status throughout project lifecycle & managed changes to requirements via board + backlog.

• Performed as the focal point BA for the clients in the areas of analysis, change requests and customizations related to WHAT’ON (BMS) system.

• Regularly met with key management, business users, technical staff and other stakeholders for open and pending issues and to elicit, specify and gain consensus on business requirements, constraints, scope, risk and relative priority of each of the requirements for grouping into development iterations.

• Conducted and participated in scrum meetings following the agile methodology.

• Provided detailed analysis resulting in clear, concise and unambiguous system requirements. Documents detailed use cases that cover all alternate and exception flows. Supplemented use cases with real world scenarios.

• Provided solutions with mock-ups of user interface. Lead design discussions and identified design options.

EXPERIENCE - Cont. (2015-2022)

DISCOVERY 9/2017 - 8/2022

Miami FL

SharePoint Business Analyst - Content

• Acted as a focal point for requests related to IBMS Content (Rights System, Programming, Media, EPG, Content Distribution, Traffic and Finance).

• Worked with enterprise content management systems is required, experience supporting Microsoft SharePoint

• Led the initiatives for improving workflow processes and ensuring compliance with best practices as well as resolving configuration issues when escalated.

• Served as liaison between business organizations and IT groups (production support, development, test, release management etc.) providing application support for production issues, maintenance releases and projects.

• Partnered with stakeholder teams to gather requirements for change requests, feature requests, and bug fixes related to support tools.

• Developed relationships with financial partners. Initiated solutions to limit risk exposure and create efficiencies.

• Continuously improved the systems supported to streamline logic and enhance efficiency.

• Created reports for visualizations to help with business-driven decisions.

• Performed data analysis assessments to solve complex issues.

• Provided application training and technical support as necessary.

• Developed forms, applications, and workflows using SharePoint to enhance usability of data.

SINTEC MEDIA (Contract) 8/2016 - 9/2017

Denver CO

Business Analyst

• Lead digital strategy for digital content and Drupal web based solutions (webmaster)

• Administered digital content management system and associated web systems

• Researched and implemented technologies to optimize web server architecture

• Analyzed logs, performance data, and other metrics and KPIs to ensure system uptime and stability

• Maintained and supported the migration plans for legacy CMS

• Conducted and participated in scrum meetings following the agile methodology.

• Managed information architecture development for network website

• Wrote numerous database queries to investigate data-related matters and to create SQL statements to fix production issues as needed.

• Successfully handled and deployed multiple API Interfaces projects simultaneously, ensuring that all deliverables were met on time and as expected.

• Performed analytics for clients websites on Digital Commons network

• Designed and documented XML Schema specification according to client’s requirements.

ION MEDIA (Contract) 7/2015 - 6/2016

New York, NY

Onair Business Analyst

• Created business and functional documents (BRD & FRD).

• Created User Accepted Testing plan document including Test Criteria, Test Scripts and execution plan.

• Performed as the focal point for all BA, QA and testing activity related to the newly implemented enterprise system (SintecMedia’s OnAir)

• Assist in resolving issues related to transmission of electronic documents via the Ariba Network and Ariba On Demand solutions

• Leading compelling, tailored Ariba product demonstrations

• Provide analysis of business requirements, application workflows, key transactions, processes and workflows with suggestions for improvement. Identifies areas where technology, development of new systems or enhancements to existing systems and/or integration solutions can lead to increased efficiency and productivity.

• Partnered with Accounting and reporting team to create and maintain seamless process and data flow to support analysis for accounting, billing and receivables.

EXPERIENCE - Cont. (2012-2015)

Xcel Energy (Contract) 10/2014 - 7/2015

Denver CO

Business Data Analyst

• Specialized in the domain of Transmission organization which extensively utilizes Microsoft SharePoint features with Excel spreadsheets and other Office applications to gather, analyze, present and socialize a great deal of operational and performance information.

• Conducted and participated in scrum meetings following the agile methodology.

• Aligned the technical solutions with business needs

• Assigned projects to provide data and content organization, SharePoint site creation with page/web-part design and content layout, data migration between Windows shared-folders and SharePoint environments, and data analysis models to support organizational processes and performance improvement efforts.

• Created a system for capturing, reporting, and correcting error data.

• Conducted cost benefit analysis of various ETL tools and technologies.

SOPHEON 6/2012 - 6/2014

Denver CO

Technical Consultant

• Worked directly with innovative department leaders of some of the biggest product manufacturers in the world including Procter & Gamble (P&G), MARS, Applied Material and Pepsi.

• Led the implementation of P&G’s Portfolio Center & Dashboards for an international team that stretched across 5 countries (US, Canada, Poland, Panama and UAE).

• Managed the area of customized development on multiple products including Sopheon’s Accolade Process Manager (APM), an Enterprise Process Manager for Innovation, as well as their Accolade Portfolio Center (APC) which includes portfolio, application profiling, reports and BI capabilities.

• Communicated regularly with innovation departments to improve their processes based on best practices that were developed by Sopheon. Managed and tracked progress of shared files using TFS.

• Designed, developed and implemented advanced BI reports in QlikView using BI Dashboard.

• Created custom code for multiple platforms (Smart Microsoft Excel, VBA Excel Macros, ASP and SQL Server)

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