Marketing and Communications Specialist

Justine Malvina Bowe

612-***-**** ● ad5p6v@r.postjobfree.com

**** ***** ****** **** **** Charlotte, NC 28217

Professional Experience

MYgroup Charlotte, NC

Marketing & Communications Coordinator 2023-2024

● Worked with the CEO to strategize a marketing plan to stand out against Employee Assistance Program competitors

● Attended health fairs to educate our clients employees on what benefits they had available through us to utilize including mental health resources as well as the financial and legal counseling available

● Coordinated monthly email newsletters to 1000+ clients HR and Benefits representatives

● Prepared compelling presentations for company leadership and executives (compose content, create slide graphics, curate photos, validate data, write speaker notes)

● Created focus groups with company leadership to gauge effectiveness of offerings for 10+ key clients monthly

● Reviewed all the current content being sent out to clients to ensure it was all consistent and grammatically correct

● Met with the advertising agency routinely to review new graphics and the content included on new flyers and brochures Motimatic Charlotte, NC

Jr.Advertising Operations Manager 2022-2023

● Contributed to the ongoing implementation and oversight of Motimatic’s digital strategy, including hands-on troubleshooting and monitoring of our platform as well as in the various ad networks

● Worked cross-functionally with engineering and engagement manager teams to ensure timely launches for our clients

● Learned the ins and outs of the platform to understand product operations challenges, needs, and priorities to improve launch serving and offboarding experiences

● Managed Youtube Advertising and Publishing, and the overall launch strategy and budgeting for all of our clients

● Students Served (to date) -3,600,000 +

● Managed clients budgets which daily ranged from 2-20k AvidXchange Charlotte, NC

Business Development Manager 2022

● Conducted online research for selected accounts and used insights to develop messaging and content for outbound communications

● Engaged contacts in key accounts by using phone, email, and social

● Identified new leads and set up sales for Account Executives selling Accounts Payable Automation

● Utizilized CRM Salesforce in-depth to create opportunities, leads, and follow up Better Mortgage Charlotte, NC

Agent Experience Partner 2020-2022

● Promoted to role after six months with the company

● Worked cross-functionally with the sales, operations, Better Real Estate, and Better Settlement Services teams to provide exceptional customer service

● Updated and informed real estate agents of every milestone throughout their clients entire loan transaction

● Successfully completed over 1,000 mortgage transactions

● Lead training sessions to onboard incoming Agent Experience Partners Customer Experience Associate

● Engaged with inbound warm leads via phone,email, and text

● Worked with Loan Consultants to build a pipeline of customers

● Guided pre-approved borrowers through the initial application process and home buying experience

● Maximized conversion of the leads and utilized our dynamic loan platform to qualify potential customers

● Provided the best customer experience possible

University of St.Thomas St.Paul, MN

Bachelors Degree, Major in Communication and Journalism September 2016-May 2020 Emphasis on Persuasion and Social Influence, Minor in Environmental Sustainability University of Westminster London,UK

PR & Advertising September 2018- December 2018

Activities

Current: Best Buddies North Carolina Champion Fundraiser, Member of the Junior League of Charlotte, HIVE Fitness Past: Tommie Media Student News Reporter, University of St.Thomas Liturgical Choir Lead Cantor, WTOL News Intern Toledo, OH, University of St.Thomas Track & Cross Country, Allied Global Marketing Field Marketing Intern Minneapolis, MN

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