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Social Media Executive Communications

Rockville, MD
May 15, 2024

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Barnesville, MD ***** 301-***-**** LinkedIn URL


Strategic and results-oriented communications leader with over a decade of experience driving external communication strategies and fostering community engagement. Proven track record in executive communications, media relations, crisis management, and multicultural engagement. Adept at crafting clear, concise messages across various platforms to achieve organizational objectives. Areas of Strength & Expertise

Cross-platform Promotion Executive Communications Media Relations

Strategic Communications Planning Content Development Copy Editing

Multicultural Engagement Public Relations Crisis Communication SIGNATURE STRENGTH

Demonstrated ability to create and execute communication strategies leveraging diverse media assets to increase awareness and community engagement. Proficient in content writing, editing, and producing across various social media platforms. Skilled in collaborating with stakeholders to promote, protect, and expand organizational reputation and brand.



GREENPEACE USA –Washington, DC 2021 - Present


● Strategic Leadership and Executive Positioning

Spearheaded the development and execution of comprehensive external communication strategies, elevating the profile and impact of Greenpeace USA's Executive Team.

Orchestrated media relations, social media, and internal communications efforts to enhance the visibility and reputation of the Executive Team.

Created and implemented an executive communications leadership strategy that increased Greenpeace’s visibility and boosted the organization's public image and brand, inspiring action from new and existing audiences on climate and environmental justice issues.

● Executive Support and Speechwriting

Directed the speechwriting and talking point development process for Executives, crafting compelling speeches, keynote remarks, and event talking points.

Collaborated closely with senior leadership to compile up-to-date communications materials and optimize Executive messaging for maximum impact.

Prepared and briefed Greenpeace USA’s Executive Team for media interviews, photo/video shoots, and public appearances, ensuring consistent and persuasive communication.

● Media Relations and Crisis Management

Cultivated and maintained relationships with key media outlets, reporters, and news decision-makers, fostering opportunities for organizational visibility and engagement.

Led communication strategy for crisis response situations, effectively managing Greenpeace USA's Executive Team's social media presence and ensuring timely and coherent messaging.

● Integrated Campaign Collaboration

Collaborated cross-functionally to develop integrated communications plans for campaigns, identifying strategic opportunities for Executive Team involvement.

Played a pivotal role in aligning messaging and communication efforts with campaign objectives, driving cohesive and impactful outreach initiatives. Continued

Rocio Estrada Page 2

IQ Solutions – Rockville, MD 2020 - 2021


● Spearheaded the strategic direction and implementation of Latino outreach and partnerships communications initiatives within the Federal COVID Response contract.

● Established and nurtured collaborative partnerships to amplify the reach of the Combat COVID campaign within Black and Hispanic/Latino communities, orchestrating impactful webinars, podcasts, and digital promotions.

● Cultivated relationships with key stakeholders to enhance engagement and support for Combat COVID's objectives.

● Translated and meticulously edited web copy to ensure linguistic precision and cultural resonance for Spanish-speaking audiences, bolstering accessibility and engagement.

● Developed and executed the "Juntos Podemos" campaign for Hispanic Heritage Month, achieving notable social media traction and fostering community participation and awareness.Generated compelling content to raise awareness about clinical trials, crafting digital materials including FAQs, social media toolkits, and blog posts to drive engagement and education.

● Utilized strategic insights and analytics to optimize content performance and refine communication strategies for maximum impact.

● Collaborated closely with cross-functional teams to integrate Latino outreach and communications efforts seamlessly into broader campaign objectives.

● Managed campaign logistics and resources effectively to ensure timely delivery and alignment with project goals and deadlines.

City of Rockville, City Manager’s Office – Rockville, MD 2012 - 2015 PUBLIC INFORMATION NEIGHBORHOOD LIAISON (2012 – 2015)

● Led strategic communication planning for external projects and events, working closely with the Mayor, Council members, and the City manager.

● Drafted speeches, talking points, and collaborated in thought partnership with senior leadership.

● Launched Spanish Rockville Facebook page and news digest to enhance community engagement among diverse populations.

● Managed internal communications strategy to engage internal audiences and drive organizational priorities.

● Developed marketing and external communication plans for various departments, engaging culturally diverse populations.

● Established quantitative and qualitative methods to measure effectiveness of communication initiatives and engagements.

City of Rockville, City Manager’s Office – Rockville, MD 2008- 2012 NEIGHBORHOOD RESOURCES & EXTERNAL COMMUNICATIONS COORDINATOR

● Spearheaded the creation, production, and promotion of monthly Meet Your Neighbor television programs, showcasing and celebrating the diverse residents of Rockville. These programs served as a platform to highlight outstanding individuals and foster community cohesion.

● Demonstrated exceptional attention to detail and linguistic precision by meticulously copy editing and translating written materials to Spanish, ensuring accessibility and inclusivity for over 65,000 Spanish-speaking residents.

● Played a pivotal role in enhancing community engagement and communication by developing and launching a highly successful monthly department newsletter, reaching and informing over 700 residents about local initiatives, events, and resources.


Master of Arts, Strategic Communication – American University Bachelor of Arts, English Writing – Saint Mary’s College

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