Digital Marketing Director
Resume:
PORTFOLIO CAN BE VIEWED:
www.puppiesandcereal.com
EMPLOYMENT HISTORY
JAN 2007 - PRESENT
President, Puppies and Cereal, Charleston, SC
Grew agency from $50k to $200k in revenue through new business wins and organic growth Collaborated with CVS HEALTH to help Americans respond to the pandemic by designing packaging for COVID-19 testing kits and vaccine administration kits
Implemented SEO and content marketing amplifying online visibility and organic traffic by 25% Oversaw project management team of 3 Art Directors, 2 Account Executives and 1 Web Developer AUG 2018 - DEC 2022
Director of Creative Services, Creative Goods Merchandise, New York City, NY Oversaw national award-winning work of the 20 person creative department in flagship headquarters generating $25MM in revenue annually
Revamped client eCommerce experience, improving site function and online merchandising, resulting in increased sales by
%100
Identified and recommended emerging digital trends in the industry, ensuring the company's creative services stay competitive
Utilized Shopify and Salesforce to refine marketing strategies and enhance ROI FEB 2012 - JUL 2017
Art Director, HEARST Media, Charleston, SC
Led all production, design, and photoshoots for 24 TV/digital shows, fostering a collaborative team culture Implemented a market analysis system for customer feedback to help identify trends, customer needs and competitive landscape using these insights to develop marketing strategies Improved SEO outreach goals by 40% presenting analytical findings to the Marketing Director Recruited and managed freelancers, ensuring timely project completion in a deadline-driven environment MAY 2007 - JAN 2012
Digital Marketing Specialist, Trailer Park Group, Venice, CA Collaboratively executed data-driven digital marketing campaigns, aligning with business objectives Developed innovative SEO strategies, amplifying website traffic and search engine ranking Boosted web traffic by 25% through targeted SEO tactics, driving brand visibility EDUCATION
Bachelor of Arts: Fine & Studio Arts Management, College of Charleston, Charleston, SC SKILLS AND CERTIFICATIONS
Adobe Creative Suite, Salesforce, Hubspot, Editing, Copywriting, Google Analytics, Startup Experience, Microsoft Office Suite, Critical-Thinking, Trendspotting, Storytelling, Pitch Development, Integrated Marketing, On-site and Remote Team Management. Charleston, SC
ad5p3h@r.postjobfree.com
JASON DAVIS
MARKETING DIRECTOR
PROFESSIONAL SUMMARY
Detail Oriented Marketing Director with a 17-year track record of pioneering digital marketing, brand management and operations that significantly boost brand visibility and customer interactions. Expert in leading creative teams to exceed marketing goals leveraging tools like Salesforce and Adobe Creative to enhance messaging and drive conversions. Known for strategic foresight and innovative approaches to ensure competitive edge and sustainable growth.
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