Business Development Social Media
Resume:
Sara Laugelli-Rembacz
** ***** ***** **********, ******* L4L 2N1
416-***-****(tel)
ad5omg@r.postjobfree.com
I am confident that my educational background and well-rounded professional experience in strategic leadership, brand management, communications, marketing, and business development as well problem solving, decision making and interpersonal skills, will be instrumental and an asset to your company. My expertise in developing and implementing communications projects; has been obtained through a combination of work experience in government, corporate communications, technical writing, marketing and my post-secondary degrees at the University of Toronto and Sheridan College. I am strategic thinker who can manage and synthesize sensitive and complex issues and provide well position advice to senior management. I can learn and adapt quickly, develop expertise and make immediate contributions towards identifying and solving difficult problems and situations. I have demonstrated my ability to work in fast-pace, demand-driven environments while developing meaningful relationships, delivering quality products on time, and extensive experience in communications, media, social media, business development and project management roles.
With over nineteen years of experience in various marketing, branding, communications, business development and client relations roles. I am responsible for the strategic, tactical and operational direction of the firm’s business plans, budgets and all marketing/communication initiatives for the firm. I coordinate media relations and social media activities with all the firm offices to ensure consistent messaging in releases, announcements, projects, and events and provide ongoing updates to the practice group leaders to encourage them to track plan implementation. I work closely with the lawyers in the firm to develop processes to identify, capture, prioritize and nurture leads that are generated from various marketing initiatives (client events, sponsorships, alumni program, website, publications program etc.). I lead and provide in-depth research and analysis of companies, industries, technologies, marketplaces, and competitors to uncover key, actionable information and insights and summarize into compelling deliverables. Produce industry, economic and other business intelligence work product to increase awareness of firm accomplishments, results, challenges and opportunities to provide measures, metrics and targets on the management of projects.
I have worked collaboratively with multiple management teams to develop and implement strategic thinking and priority planning across law firms project initiatives which includes developing and assessing tools/options for implementation strategies and monitor activities to assist and provide advice on areas of concerns in change management, and engaging with internal and external stakeholders (e.g., service providers, organizations, etc).
I have demonstrated my experience in promoting innovation, creativity and success in leading change initiatives. I am currently trained in Legal Lean Sigma for project management responsible for leading improving on the firm’s project teams which involves introducing Lean concepts to teams and fostering an environment of innovation and creativity to modernize and improve business processes. I have a dynamic, engaging and flexible leadership and communication style with strong self- awareness, high emotional intelligence and I always act with integrity. I have focused my efforts to continuously provide business excellence and improve both from an overall operational results perspective as well as from individual and team standpoints.
I have a comprehensive educational and professional background in completing an Honours in Communications, Culture, Information Technology at the University of Toronto, and a Digital Communications Diploma from Sheridan College. I am also trained in Lean Six Sigma®. Please find attached my résumé for your consideration. It would be a pleasure to meet with you to further discuss my qualifications and opportunities to work as a member of your team. Sincerely,
Sara Laugelli - Rembacz
Sara Laugelli-Rembacz
11 Tayok Drive Woodbridge, Ontario L4L 2N1
416-***-****(tel)
ad5omg@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Marketing Director, Strategy & Pursuit November 2021-present Colliers International
• Manage in-house marketing studio staff members (designers, marketing managers, specialists, coordinators and administrative assistants)
• Responsible for partnering with senior leaders and advisors to develop a property marketing strategy and proposal development for mid to large property and investment sales projects.
• Lead and execute marketing strategies, brand management, projects, and proposals.
• Communicate progressive marketing tactics and foster an environment of creativity and innovation.
• Lead strategic positioning of Colliers as a knowledge and service leader developing and implementing key marketing initiatives.
• Measure new business development, increase market share, and ensure the project marketing campaign is successful.
• Responsible for leading RFPs, proposals and collaborating with the team. Senior Issues Management and Media Advisor (contract) March 2021-November 2021 Ontario Ministry of Long-Term Care, Communications Branch
• Provided guidance and advice to ministry clients such as, Premier's Office, Cabinet Office, Minister's Office, other ministries, ministry program areas and Legislative Library, in taking appropriate, clear and immediate response and action to ensure that negative effects of issues are minimized through issues management strategies and messages are consistent with corporate policies/objectives.
• Forged strong linkages with the Minister's office, Deputy Minister's office, Cabinet office, ADM's offices, senior management, colleagues and counterparts in own and other ministries and central agencies, as well as key stakeholders, media and interested parties outside of government to stay abreast of emerging issues and to obtain input on joint efforts in preparing appropriate communications/messages.
• Developed, implemented and coordinated a collaborative issues management process consisting of the identification analysis and response to emerging and contentious issues affecting the programs, policies and services of the ministry.
• Identified and analyzed emerging issues and trends that have major implications for the ministry through environmental scans, the legislative process, media analysis and research, and develops recommendations for response.
• Provided strategic advice, counsel and communications expertise to the Minister, Deputy Minister, senior management and staff to ensure a coordinated and timely strategic positioning and response to corporate issues.
• Provided expert communications- and issues-strategy advice on maintaining consistency with ministry policies in the health sector for the identification, analysis and assessment of a broad range of issues, trends and directions which affect the Ministry's/government's reputation.
• Acted as the lead ministry contact for the media with the Minister's Office, for incoming local, national and international media (radio, T.V., print) calls and ensures timely, accurate response to media and/or arranges for senior ministry official to be interviewed by the media and works with Minister's Office to position media responses.
• Established and maintain an ongoing collaborative working relationship with all branches throughout the ministry to facilitate the design and development of communications/issues implementation and management strategies and activities.
• Liaised with Corporate Issues Unit at Cabinet Office to ensure all ministry requirements for government-wide issues management processes are met.
• Led the process for ministry response to Order Paper Questions and Petitions and FOI requests to ensure all deadlines are met and messages are consistent with other corporate communications strategies. Sara Laugelli-Rembacz
11 Tayok Drive Woodbridge, Ontario L4L 2N1
416-***-****(tel)
ad5omg@r.postjobfree.com
• Wrote, edited and rewrote material as needed and provide advice on appropriate responses to issues.
• Prepared and coordinated formal and ad hoc materials needed for projects related to the legislative process and corporate issues management within strict deadlines under pressure.
• Developed and implemented automated issues management systems and databases and contributes to the development of issues management training sessions and related projects and activities.
• Participated in the evaluation of unit productivity to monitor/ensure that productivity targets and project/program objectives are met.
North America Employment & Compensation Business Development Manager (Canada, USA, Mexico) Baker McKenzie LLP March 2020-March 2021
• Responsible for developing and executing Business Development and marketing programs for the North America Employment & Compensation Practice Group, working closely with the Global leader’s business unit.
• Responsible for raising the profile of the practice and help acquire new clients and expand existing client relationships.
• Worked with staff members and collaborate in each region to promote a consistent global brand and integrated practice.
• Developed and deliver a business strategy across the practice group, understanding market needs and dynamics; set the strategic market-focused direction for the North America Employment practice.
• Developed, defined, and disseminated clear positioning and messaging for the Employment Group and its practitioners worldwide, aligned with Firm branding and communications plans.
• Monitored and spot forward-looking Group issues, trends and translate their legal impact to clients and lawyers.
• Manage and coordinate initiatives with teams, setting brand values, and embedding shared values of collaboration, market- leading intelligence and client service across the team.
• Drive key account management and client relationships with strategic accounts.
• Managed media engagement and ensure strategies align with the requirements of the business as well as global best practice.
• Managed proposal and pitch preparation, branding templates; marketing materials, campaigns and channels; roll- out of branding communications, managing submissions for directories, awards, and local event requirements.
• Drove both internal and external communications, local media and intranet to channel the brand, identity and ensure strategically consistent communications voice.
• Increase our revenue, profitability and share across markets, industries and clients
• Gain, retain and grew business through powerful pitches, engaged thought leadership and strong relationship management.
• Lead market & client intelligence efforts to create new service line opportunities in industry and practice groups. Marketing and Client Relations Manager February 2017- February 2020 O’Sullivan Estate Lawyers LLP
• Manage marketing team to support execution of all required activities and the firm’s strategic brand and communications plan.
• Lead, develop and deliver new brand and marketing strategies, programs and policies by developing and implementing strategic communications, educate and strategize plans and programs that highlight the activities of the Firm, promote a positive image to our clients, and inform stakeholders about mandates and reports.
• Responsible for yearly budget, financial statement preparations, preparing and analyzing the quarterly consolidated financial reports.
Sara Laugelli-Rembacz
11 Tayok Drive Woodbridge, Ontario L4L 2N1
416-***-****(tel)
ad5omg@r.postjobfree.com
• Leading the firm brand management, increasing brand visibility and firm profile in generating new marketing ideas.
• Prepare monthly Marketing and Communications report to Firm and organizing quarterly firm marketing meetings.
• Organizing and maintaining marketing calendar and supporting and overseeing firm members to carry out individual and firm marketing plans and strategy.
• Marketing Materials-overseeing marketing materials, including case studies, legal proposal documents, brochures, advisory letters, and liaising with graphic designer and printer to ensure polices are enforced.
• Presentations & Conferences-Supporting lawyer and firm presentations including PowerPoint, editing and distributing materials, liaison with conference provider or host.
• Manage referral sources and ensure cross selling relationships
• Event management, sponsorships, professional seminars and conferences.
• Website-Manage website, update information including bios, upcoming events, posting articles etc.
• Managing and reporting on analytics.
• Firm Communications & Advisories-Managing and updating of existing advisories and their distribution.
• Preparation of new advisories and managing advisory email inbox.
• Manage graphic design projects and various media including print, advertising, presentations and electronic broadcast.
• Social Media-organize Blog editorial calendar and finalize and post blogs to website, LinkedIn and send out campaign.
• Prepare bi-weekly blogs and legal publications for distribution to the public.
• LinkedIn-developing and managing firm LinkedIn presence.
• Client Relations-assisting with client intake and general inquires.
• Project Management-Managing a variety of special projects and liaise with management to prepare accounting reports; monitors and analyzes financial data relating to marketing related communications Marketing and Business Development Specialist (Canada & Hong Kong) May 2010- February 2017 McMillan LLP
• Project manager for practice group plans, budgets and all marketing/communications initiatives international across offices.
• Responsible for the following practice areas; Advocacy and Litigation, Employment and Labour, Construction, Product Liability, Tax and China Practice.
• Manage marketing team to support execution of all required activities.
• Coordinate branding, media relations and social media activities with all the firm offices to ensure consistent messaging in releases, announcements, projects and events.
• Provide ongoing updates to the practice group leaders to encourage them to track plan implementation.
• Work closely with the lawyers in the firm to develop processes to identify, capture, prioritize and nurture leads that are generated from various marketing initiatives (client events, sponsorships, alumni program, website, publications program etc.).
• Develop tools and brand templates to enable lawyers to follow-up with leads regularly and build relationships with potential clients.
Sara Laugelli-Rembacz
11 Tayok Drive Woodbridge, Ontario L4L 2N1
416-***-****(tel)
ad5omg@r.postjobfree.com
• Work directly with lawyers to develop responses to RFP’s and to assist lawyers in pitches to potential clients.
• Responsible for the management of firm sponsorships which includes working with lawyers to identify key objectives, execution of all elements and measure ROI.
• Responsible for overseeing the firm’s involvement in associations. Also ensure that lawyers are taking full advantage of all opportunities and benefits.
• Proofread materials, prioritize and multi-task, support numerous team members and meet all related deadlines.
• Measured ROI to determine if the firm should continue its marketing initiative.
• Assisted in the monitoring of referrals developed through the firm's participation in the external legal networks.
• Responsible for the production and maintenance of marketing collateral.
• Conducted in-depth research and analysis of companies, industries, technologies, marketplaces, and competitors to uncover key, actionable information and insights and summarize into compelling deliverables.
• Prepared competitive and "on demand" market research, including prospective client or industry analysis, and presentation of internal data and trends.
• Produced and packaged industry, economic and other business intelligence work product to increase awareness of firm accomplishments, results, challenges and opportunities.
• Researched, analyzed, and summarized information on clients, companies, business sectors, technologies, and legal trends to assist in firm, practice group and individual business development efforts.
National Business Development Coordinator (Canada & Beijing) Borden Ladner Gervais LLP- National Business Development October 2006-May 2010
• Interface with National Services Group to obtain support in the production of RFPs, marketing materials, advertising and public relations.
• Support the development and implementation of marketing strategies in the Toronto regional office. Work with local professionals to research and develop new business leads and opportunities.
• Develop and coordinate marketing material and presentations for prospects and existing clients.
• Plan, coordinate and support marketing events and sponsorships both locally and internationally.
• Responsible for managing, filtering and responding to internal and external marketing communication requests.
• Manage creative development with third party vendors.
• Generated new business through strategic marketing and the creation and development of new projects.
• Managed marketing initiatives to achieve and exceed specific revenue targets.
• Formatted, edited, updated, and maintain web content daily as needed.
• Reported on effectiveness and results of local BD initiatives.
• Integrated and coordinated efforts with national and regional marketing staff. Sara Laugelli-Rembacz
11 Tayok Drive Woodbridge, Ontario L4L 2N1
416-***-****(tel)
ad5omg@r.postjobfree.com
Marketing and Promotions Consultant
Evanov Radio Group (Z103.5 FM, 88.5 FM The Jewel, PROUD 103.9 FM, AM 530) January 2001-March 2020
• Ensured top quality news and information is aired on the radio correctly according to Canadian Radio- television and Telecommunications Commission.
• Ensured Ontario Public Service announcements are aired on the radio.
• Voice commercials for following stations such as Z103.5 FM, 88.5 FM and 530 AM radio.
• Ensured strategy and creative material is delivered on time and budget and is aligned to marketing. Promotional events and production process.
• Ensured programming follows process and on-air regulations.
• Created and produced strategic events for each radio station.
• Writing draft speaking notes for the show’s announcers.
• Updated/formatted Top 40 music list on station website.
• Responsible for writing promotional events weekly.
• Ensured clients are satisfied with the advertising for their businesses. Administrative Coordinator
Ontario Ministry of Transportation May 2006- September 2006 Electrical, Structural & Engineering Services Branch May 2005- September 2005
• Managed the director’s schedule by scheduling appointments, making travel arrangements, anticipating scheduling conflicts/other priorities, briefing the director as required and ensuring the availability of appropriate executives, information and logistical support services.
• Provided effective liaison between the director’s office, other division, other Ministries, and private sector.
• Analyzed and assessed incoming requests and determine requirements for response.
• Coordinated, reviewed, and prepared briefing notes, in which were highly sensitive in response to specific information. Analyzed and assessed completeness and appropriateness of all briefing materials.
• Ensured all briefing materials were prepared in a timely manner, formatted, approved, and assembled by deadlines.
• Provided administrative leadership support by providing advice/guidance on guidelines and procedures.
• Coordinated, managed branch forecast and maintain expenses for the office; processes invoices, reconciles all expenditures.
EDUCATION & QUALIFICATIONS
Legal Lean Sigma® and Project Management April 2015 University of Toronto September 2001-June 2006
Honours B.A. in Communications, Culture, Information Technology, Major in English and Italian
Sheridan College September 2001-June 2006
Digital Communications Diploma
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