Post Job Free
Sign in

Marketing Manager Creative Director

Dallas, TX, 75225
May 13, 2024

Contact this candidate


Elka Olsen Carroll





Dallas, TX

Lead Marketing Manager, Creative Director, Managing Editor January 2014 to August 2023*

• Built and managed the first in-house writing team for AT&T Business Marketing. Hired and trained copywriters, editors, project managers. Oversaw operations and contracts. Subject expert in 5G, Internet of Things (IoT), Cloud Connectivity, Cybersecurity, Voice and Collaboration, Mobility, and Fiber products.

• Planned programs and executed through all stages, including post-mortem, to drive sales and build brand awareness.

• Served as writer and managing editor for AT&T Business technology blog and small business e-commerce blog. This included managing contributing writers and influencers, plus co-managing content calendars.

• Was a go-to ghost writer for C-Suite leadership and contributing writer for Brand and PR teams.

• Lead writer and UX strategist for e-commerce digital marketing team.

• Co-wrote and developed the AT&T Business Brand Voice.

• Wrote and produced continuing education writing courses assigned to 3,500+ employees.

• Developed content retirement method using analytics to measure performance.

• Worked with brand agencies, legal, design, sales, marketing, and subject matter experts to develop best practices, processes, workflows, and efficiencies.

• Designed all copy process flows in QuickBase and Aprimo.

• Used PowerBI and Google Analytics to report program performances. The Bergen Haus

Dallas, TX

Owner Executive Creative Director 2009 to present I have provided content and editing for agencies and businesses: Studio6, The Container Store, The Promotion Network (TPN), Nimble Worldwide, Black Lab Creative, Defakto, Tocquigny, Simmers Creative, Lisa Miller and Associates, Nine*Eighteen Jewelers, MetroHero Homes, The Family Place, BrandCory Advertising, Perot Museum of Nature and Science, The North Dallas Chamber Baseball Association, The Zero to Five Foundation, AT&T.

* 1.2014 - 6.2017 contracted through KForce. 6.2017 – 8.2023 AT&T, Inc. 214-***-****

The Javelin A gency

Dallas, TX

Creative Supervisor

September 2005 to June 2008

AT&T, Bank of America, Blockbuster Online, Mitsubishi Motors. Leadership and Innovation

Marketing, Advertising, Promotions

Strategy and Storytelling

Editorial Creative Direction

Content Creation

Workflow Process Development

Brand Voice Development

Cross-Channel Collaboration

Customer Personas

Team Building

Project and Client Management

Marketing Across the Sales Funnel

Agency and In-House Experience

Editing and Proofreading

Coaching and Mentoring


Bachelor of Arts, English

The University of the South

Sewanee, TN


Elka Carroll LinkedIn

Elka Olsen Carroll



Marketing Drive Worldwide

Minneapolis, MN

Group Creative Director September 1999 to June 2002 E*Trade, Motorola, TiVo, JCPenney, Anheuser-Busch, McCleod USA Telecom, Red Baron Pizza, Tony’s Pizza, Freschetta, Schwan’s Frozen Foods Services, Cost Cutters Hair Salons, Adams’ Golf, and Grain Belt Reserve. The Zipatoni Company

St. Louis, MO

Senior Copywriter

January 1998 - September 1999

Miller Lite, Bacardi, Bacardi Limon, Miller Genuine Draft (MGD), Pace Picante, Icehouse. TracyLocke TLPartnership

Dallas, TX

Senior Copywriter August 1996 to January 1998

Pepsi, Pizza Hut, Mt. Dew, Aquafina, The Family Place. Perr y, Harper & Perr y Adver t is ing

Birmingham, AL

Senior Copywriter May 1995 to August 1996

The Miami Ad School

Minneapolis, MN

Portfolio Instructor, ADDY Judge September 2000 - June 2002 214-***-****

Elka Carroll LinkedIn

The Integer Group

Dallas, TX

Associate Creative Director June 2002 to August 2005 MasterCard, Cingular Wireless, Nokia, Dave & Buster’s, BlackBerry, Sara Lee, Beringer Vineyards and Wineries, SPCA of Dallas, LaSalle Bank.

Contact this candidate