Sales Manager, Merchandiser, Trainer in Bakery, Deli and Food Service

SUMMARY:

Experienced in the Bakery Industry for many years and includes Retail, C-Stores, Manufacturers, Plant Facilities and Food Brokers in Bakery and Deli. Jobs listed include ability to Travel in Texas and other states to assist in developing and training for Company and Customer Sales Growth. I have continued to look for opportunities to increase sales in each company and accounts that I have represented.

WORK HISTORY

January 2023-Present

Retail Bakery Consultant/Technician Lawrence Foods Elk Grove Village, IL

Contract Trainer-Part Time

Train Basic Cake Decorating for retail bakeries in the northeast region when needed and also Holiday production while training. I also include merchandising ideas and suggested training skills while in the store.

Train in baking when using Lawrence fillings in different accounts.

Assist with weights and ingredient listings for costing when necessary

I assist with Food Shows in Producing Finished Product, Building Displays and during Food Show demonstrating, samples and selling opportunities.

April 2018-October 2022

Bakery Coordinator/Sales Manager Maher Marketing San Antonio, TX

HEB Account-Exclusive

Managed Bakery Team with schedules, PTO, Product knowledge and selling tools and strategies

Assisted HEB with development of new products, revised products, component weights and costing

Produced product required for photo shoots when requested for Promotional Ads, Online ordering (E-Comm) and Visual Training Aids

Coordinated Maher Bakery Food Shows

Handles Quality Issues with all lines and DecoPac trouble shooting when necessary

Grand Openings with Pre-Production and after opening with continued training

May 1997-March 2017

Sales Representative/Sales Manager CSM Bakery Solutions Sandy Springs, GA.

Accounts-Retail Bakeries and Distributors in South Texas

Represented Brill, Henry & Henry, Best Brands, Multi Foods, Telco and Licensed products.

Developed Programs- R&D that included creating new ideas, costing and ingredient weights. Created Training Aids with Videos or PPT or Publisher templates. Presentations with Business planners for each account on a quarterly basis.

New products-Sell, set up new products via customer’s system and set up training when necessary, plan, organize and set up food shows with existing and new products.

Customer Service and Purchase Order issues- Followed up on pending PO’s, assist with Logistic issues, change or correct pricing within all systems, forecasting and projections

Managed up to 10 technical sales and service people in South Texas with Merchandising, schedule, sales and computer training, I also assisted with Grand Opening prep, setting and opening day new associate training alongside competitor vendors with all products.

My accounts included HEB, Valero/Corner Store Kitchens, Walmart, Albertsons, IGA’s. Affiliated Foods, Brookshires and other Bakery and Deli distributors throughout South Texas, Dallas, Oklahoma, New Mexico, Arizona and Louisiana.

I started as a Technician, training Managers, Cake Decorators and Bakers in Albertsons, Walmart and H-E-B South Texas Region and was promoted to Sales Manager in 2007 that included calling on Buyers for Retail, Convenience Stores and Distributors and their customers (Grocers Supply, Bunzl-Houston, Affiliated Foods).

March 1990- May 1997

Sales and Service Representative Lott Marketing Food Brokerage San Antonio, TX.

Represented over 50 lines, specialized in Rich Products, Hershey, Imperial Sugar and all bakery and deli lines.

Technical Trainer, Merchandiser and Sales person for South Texas Retail Bakeries, Delis, Meat Markets and Food Service Accounts.

Conducted Sales Meetings with both Retail and Food Service Sales people. Planned, set up and sold at food shows Sysco, Labatt, Fleming Foods, and HEB Deli, Market and Bakery.

Cake and Dessert Case resets in departments that needed refreshing for sales growth

Planned, organized and conducted events for Bakery Cake-O-Ramas to weekend Deli and Meat Market BBQ’s.

EDUCATION and Training

Vocational

August 1979-Texas State Technical Institute, Harlingen, TX -Accounting (did not complete program, but gained knowledge in finances)

On the Job Programs

HEB Bakery Manager Program

Toast Masters

Food Safety and HR classes

Most of my experience and skills has been hands on with all the jobs I have had, I love to learn and believe that we should always be learning as much as we can with all resources available. I have also been involved with planning and setting up Food Shows.

Note: My first job in the bakery business was at HEB in Harlingen, TX. I started as a part time Donut Fryer and Closer, I quickly learned how to bake and decorate and later became a floater Bakery Manager where I learned hands on management skills and managerial duties for the first 8 years. I have to say that most of my training in the bakery industry came from HEB and Lott Marketing where I learned Deli, Grocery and Meat Market product knowledge. Lott Marketing also involved Food Service for Restaurants, Convenience Stores and Institutions

SKILLS:

Bilingual Spanish and English; written and oral. Sales, Training, Developing Bakery Products, Baking, Cake Decorating, Typing: 35 WPM, Microsoft Office 2010: Excel, Publisher, Word and Power Point.

ACHIEVEMENT:

Successful training in Product Knowledge with associates and customers, production techniques, merchandising and management. Selling and developing products and ideas that continue to promote growth for the customer and exceeded our projected sales.

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