Social Media Paid

BENJAMIN PINZON

Knoxville, Tennessee ***** • 865-***-****

ad5o9x@r.postjobfree.com • www.linkedin.com/in/benjamin-pinzon EDUCATION

The University of Tennessee, Knoxville, Haslam College of Business Knoxville, Tennessee Bachelor of Science in Business Administration Graduation: May 2024 Major(s): Marketing

Collateral: Leadership

WORK EXPERIENCE

Paid Social Intern At Tombras Knoxville, TN

Paid Social Intern December 2023-Present

• Successfully managed and optimized paid social media campaigns across various platforms

• Conducted in-depth data analysis and performance tracking to assess the effectiveness of paid social campaigns

• Collaborated in ad creative testing initiatives through exploring different formats and visual elements to enhance campaign performance and audience resonance, resulting in improved click-through rates and conversion rates

• Assisted in budget allocation and forecasting activities to strategically allocate resources across campaigns

• Engaged in Zoom meeting with Clients to work over weekly plans Sales And Marketing Intern At MTS Transitional Life Services Indianapolis, IN Sales and Marketing Intern June 2023-August 2023

• Specialized in helping families navigate the complex process of aging parents

• Created social media posts to help bring awareness of the medical care for elderly patients

• Presented sales presentations over Zoom to families to go over the process and costs

• Operated on MTS website to help enhance the company standard of process

• Participated in negotiation meetings to help advance skills on selling MTS services to clients and families INVOLVEMENT

Delta Sigma Pi Knoxville, TN

Webmaster September 2020-Present

• Operated as Webmaster since April 2021 by generating a modern approach to the website

• Collaborated in weekly meetings to discuss community service events and professional development

• Participated in group sessions with professionals by asking questions while gaining knowledge of the fraternity

• Worked with like-minded business students and created a better website that is functional and inviting to new members

• Invited to LEAD conference and attended sessions with leadership training International Business Club Knoxville, TN

Student August 2021-Present

• Collaborated with fellow members to discuss current events and implications on the business world

• Raised a global perspective while analyzing the impacts of business on a global level

• Challenged through advising by other students needs while creating business plans projects

• Raising important topics of discussion while pursuing a leading role in the organization

• Worked with like-minded students to learn about how to communicate with potential clients

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