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Content Marketing Executive

Aliso Viejo, CA
May 14, 2024

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Aliso Viejo, CA *****




Dynamic Marketing Leader Hands-On Mentor Data-Driven SUMMARY

Seasoned creative content and social media strategist with 16 years of success in B2B and B2C marketing across medical, beauty, health, and wellness sectors. Proven track record as an engaging storyteller, crafting distinctive brand voices that consistently deliver high KPIs and foster brand development. Excited to bring strategic creativity and industry insight to drive impactful marketing campaigns. SKILLS

Professional Skills

Social Media Strategy, Influencer Strategy,

Copywriting, Communications, Storytelling,

Community Management, Social Listening, Market

Research, Creativity, Adaptability, Time Management, Collaboration, Strategic Thinking, Brand

Understanding, Attention to Detail, Critical Thinking, Sales & Persuasion, Client/Agency Management,

Mentorship, Legal & Ethical Understanding

Technical Skills

Microsoft Office, Google Suite, Artificial Intelligence, ChatGPT, Adobe Suite, Canva, Sprout Social,

Sprinklr, Hootsuite, Later, Content Management

Systems, Wordpress, SEO, Basic HTML and CSS,

Analytics Tools, A/B Testing, Facebook, Instagram, TikTok, YouTube, Pinterest, X (Twitter), LinkedIn



Irvine, CA

VP of Social Media 12/2018 to Current

• Launched a skin cancer awareness campaign that delivered 7x the projected metrics.

• Launched a client’s TikTok channel and drove over 2 million organic views through creative campaigns/trending topics.

• Achieved a 6.8% CTR through a paid social ad campaign (benchmark is 1.32%) and a 7% engagement rate (benchmark 1-2%)

• Increased client’s followers by 53% and achieved engagement rates above 6% through social channel rebranding strategy.

• Increased a client's sales by 46% by implementing social media shopping.

• Promoted from Manager to Director within 2 years, then to Senior Director within 1 year, and Vice President within 1 year.

• Won new business through creative campaign pitching. COLORESCIENCE

Carlsbad, CA

Content & Social Media Manager 02/2016 to 12/2018

• Generated $3.5M in Earned Media Value through social influencer outreach (both paid and gifting). EMV calculated through Tribe Dynamics platform.

• Generated $100K in direct revenue through YouTube influencer collaborations for a new beauty product launch with a $50K budget.

• Grew Instagram following by 650% in 2.5 years.

• Cut costs in half by utilizing paid influencer platforms to discover the best influencers, then reaching out to top performers directly for new campaigns.

• Cut time in half by streamlining the influencer gift box packing process. GLASSES.COM

Draper, UT

Content & Social Media Manager 06/2014 to 01/2016

• Grew social media followings by 800%.

• Increased weekly social media sales by 400% through strategic marketing campaigns.

• Increased revenue through influencer content collaborations. GENESIS PURE

Draper, UT

Communications Manager 06/2013 to 06/2014

• Developed voice and all content for new skin care line.

• Formulated the social media strategy by researching trends and competitors and collaborating with social media team on all content.

• Created concept and copy for all email and text messaging campaigns.

• Managed the video production team, including in-house videographer and freelancers, and communication strategy for all videos.


Salt Lake City, UT

Content Manager 09/2007 to 05/2013

• Promoted from Intern to Copywriter within 1 month, then promoted to Content Manager within 3 years.

• Developed content strategies for promotion of 3 websites, containing hundreds of brands and thousands of products.

• Created engaging, results-driven content for product descriptions, articles, and promotions for the web, email, mobile, video, and print.

• Utilized SEO tools to obtain the most traffic/conversions for the sites.

• Created theme and write scripts for skin care and beauty videos. EDUCATION AND TRAINING


Westminster College, Salt Lake City, UT

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