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Integrated Communications & Digital Content Strategist

Washington, DC
May 14, 2024

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Seasoned integrated communications strategist and digital content and campaign specialist with ~20 years developing, executing, and analyzing cross-channel, multi-platform strategies and campaigns for a diversity of cause-related NGOs and nonprofit organizations as well as small, local businesses in the hospitality and consumer product spaces.

Intellectually curious strategic thinker and compelling storyteller with a proven record of developing creative content, persuasive messaging, and targeted marketing campaigns that educate, galvanize, and mobilize communities, raise donor funds, and effect measurable, real-world, social and behavioral change.

Detail-oriented, goal-focused, process-driven, people and project manager with superlative time-management; an adaptable, collaborative work approach; and a passion for staff mentorship and development. RELEVANT CAREER EXPERIENCE

Principal Strategist, Content Marketing & Integrated Communications En Em Communications Washington, D.C. 2016 – present

Elevates visibility, raises awareness, generates donor funds, compels collective and individual action, and motivates en- gagement and sales through high-impact, creative marketing campaigns. Select clients include: AARP Foundation, Blue State, The High Line, My Health Teams, One Brooklyn Health, PATH, UN Women, Metropolitan Washington Council AFL-CIO

Ideates, implements, and analyzes digital-first communication, marketing, campaign and content strategies that further clients’ business and mission objectives with a data-driven, “continual quality-improvement” approach.

Researches, crafts, and optimizes audience-specific, brand-aligned, channel-optimized copy and supporting visual con- tent for any and all outlets, mediums, formats with a focus on issue-driven, cause-related non-profits and socially con- scious corporations.

Communications Director

PolicyLink Remote 2023

Develops integrated communications campaign strategies (both organization-wide and program-specific) that address root causes of racial and economic inequity, raise visibility, amplify results, and shift public sentiment.

Leads the email marketing, publication/editorial, and digital content functions, including strategic planning, editorial cal- endar, production management, content creation, quality assurance, and measurement.

Drives a digital-first publication and content strategy to ensure greatest reach and effective mobilization among key audi- ences for all research, program, and policy collateral. Account Director, Digital Strategy & Global Health Fenton Washington, D.C. 2015 – 2016

Led matrixed project teams and provided strategic guidance, creative consultation, and public relations support for a di- verse roster of private-sector and nonprofit clients including: Johnson & Johnson, United Nations Foundation, UN World Food Programme, and Rippel Health Foundation.

Increased brand visibility, built online communities, engaged target audiences, raised issue awareness, and donor funds through data-driven, integrated marketing-communications strategies; developed high-quality creative content for cross- platform campaigns — from conception through impact analysis.

Led a five-person team of digital strategists, health communicators, and online marketers including task assignment and scheduling, professional development and mentorship, billing and client budget oversight. Manager, Digital & Interactive Communications

Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) Washington, D.C. 2013 – 2014

Worked with stakeholders in the U.S., Africa, and Asia to develop and execute an integrated advocacy and fundraising campaign strategies comprising all digital assets (website, email, social, video, etc.) to effectively leverage opportunities for outreach, engagement, education, awareness, advocacy, and fundraising.

Created a multi-channel, data-driven, digital strategy comprising fundraising, outreach, and engagement to educate, en- gage, and grow key audience segments which doubled web traffic, increased web conversion rates; and raised approxi- mately 40% of annual unrestricted revenue.

Led a four-person team of communications specialists; streamlined processes, managed content calendar, introduced and oversaw organization-wide quality-assurance procedures to including creation, curation, dissemination, search en- gine optimization (SEO), measurement and analysis, quality assurance, and reporting. Online Communications Manager

World Food Program USA (WFP USA) Washington, D.C. 2011 – 2013

Developed and implemented an integrated digital communications strategy (social media, email, and web) that engaged, and strategically mobilized a 150,000+ network of donors and supporters, tripled WFP USA’s Facebook audience, and raised more than $2 million for WFP’s mission to end global hunger.

Facilitated an organizational rebranding, including: qualitative audience research, full website redesign (completed in six weeks), messaging development, internal quality assurance processes and protocols, and organization-wide brand guidelines/standards.

Produced marketing, communications, and donor-relations materials, including: annual reports, brochures, press mate- rials, and special event materials; garnered five industry awards for marketing collateral. Senior Communications Associate

FHI 360, Center for Private Sector Health Initiatives (CPSHI) Washington, D.C. 2010 – 2011

Conducted total web content audit and redesign (budget oversight, content development, vendor selection and man- agement, taxonomy, SEO, UX optimization, user testing, etc.) on a shoe-string budget and highly compressed (7-month) timeline.

Crafted and curated marketing, multimedia, and programmatic content as part of the CPSHI’s first digital-first content strategy — from design and editorial review to publication and measurement — ensuring consistent messaging and brand alignment, in close collaboration with internal staff and external project partners.

Implemented a metrics-driven, integrated digital strategy comprising: coordinating multiple offices, teams, and partners across different international time zones; managing unified editorial calendar; coordinated creative and technical ven- dors; fiscal tracking (invoicing, budget, cross-team collaboration); developed written protocols and processes; and test- ed, measured, and analyzed campaigns and content performance data (paid and organic) to meet and exceed KPIs. VOLUNTEER & LEADERSHIP

Secretary, Board of Directors

Girls Rock! DC Washington, D.C. 2021 – present

Communications Director

Girls in Technology Washington, D.C. 2022 – 2023

Elected Vice President PTA & Founding Member: Race, Inclusion, Diversity, and Equity (RIDE) Committee Mundo Verde Public Charter School Washington, D.C. 2017 – 2021


M.A. Communications: Marketing & Health Communication Johns Hopkins University, Washington, D.C. Expected 2025

B.A. Communications: Visual Media (film, photography & videography); Minors: Literature & Psychology American University, Washington, D.C. Class of 2003

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