Marketing Manager Project
Resume:
CYNTHIA SCHER
CONTENT MARKETING MANAGER
CONTACT EXPERIENCE
Naples, FL, USA
************@*****.***
linkedin.com/in/cscher
SUMMARY
Results-driven Senior Writer whose superpower is crafting
B2B stories that compel audiences to view, read, click, and buy.
STEYER CONTENT (REMOTE)
Oct 2023-present
Editorial Project Manager (p/t)
• Manage content projects at a full-service creative agency for a leading managed service provider client.
• Oversee and assign projects to writers and designers, ensuring deliverables hit the mark, align with branding guidelines, and meet deadlines.
• Ideate, refresh, and grow library of sales enablement and marketing content.
JUNIPER NETWORKS, SUNNYVALE, CA (REMOTE)
Jan 2021-Jun 2023
Product Marketing Manager
• Developed product strategy, messaging, and value propositions for launch of newly acquired Apstra data center software, leading to 170% customer growth in first year.
• Created new web page content using SEO best practices, netting 20,720 unique visitors in the first 30 days, 74% of which were new visits to the company website.
• Wrote and edited long- and short-form marketing collateral (video scripts, infographics, solution briefs, blogs, and white papers) and sales enablement materials (emails, presentation decks, playbooks, landing pages, and competitive battlecards).
• Streamlined messaging, personas, and content for Premium Analytics cloud service.
• Facilitated cross-functional collaboration with global teams (e.g., sales, product management, and web development).
• Project managed event sessions and developed breakout session abstracts.
APSTRA, MENLO PARK, CA (REMOTE)
Sep 2020-Jan 2021
Marketing Contractor
• Produced and edited solution briefs, white papers, and data sheets in a startup environment.
• Rewrote web content to better align with product positioning and search optimization.
• Created emails and associated landing pages for nurture campaigns.
FIRSTSERVICE RESIDENTIAL, DANIA BEACH, FL
Apr 2016-Jun 2020
Content Marketing Manager
• Strategized, developed, and implemented corporate marketing campaigns, netting 328 new sales leads in three months and improving opportunities from pursuit leads 89% over a six-month period.
• Established content and editorial calendars for 20 U.S. and Canadian markets.
• Developed marketing and sales enablement content, including thought leadership white papers, customer success stories, webinars, video scripts, articles, blog posts, emails, landing pages, sales playbooks, and training materials.
• Created corporate style guide/branding guidelines, oversaw company-wide style and branding compliance, and aligned internal culture-shaping initiatives with customer-facing brand.
• Managed corporate social media calendar and wrote content for Facebook and LinkedIn.
• Wrote and edited search-optimized web content, consistently increasing monthly organic traffic to company website by 10% year over year and improving page 1 Google search ranking by 72% during a 6-month period.
• Created blog content for lifestyle blog, The Elements of Living, including pieces on cyber security, home decorating, and wellness, as well as a series on North American travel.
IBM, RALEIGH, NC (REMOTE)
Mar 2011-Dec 2015
Senior Content Writer
• Wrote thought leadership white papers on telecommunications, cybersecurity, IoT, and big data across a range of vertical markets, including healthcare, retail, and financial services.
• Developed campaign content consisting of solution briefs, data sheets, social posts, and landing pages.
• Monitored and posted to one of IBM’s most effective Facebook communities
(Redbooks), which repeatedly exceeded goals for increasing followers.
MEDCO HEALTH SOLUTIONS, FRANKLIN LAKES, NJ
Jun 2005-Nov 2010
Web Content Manager; Senior Marketing Writer
• Produced digital and traditional marketing copy, including website content, emails, ads, and brochures, for leading prescription benefit manager (PBM).
• Developed initial direct-mail campaign introducing Medco’s Medicare Part D drug plan to 13,667 targeted corporate retirees, exceeding stretch goal of 30% adoption.
• Created content for Medco’s most highly trafficked e-commerce website, leading to it becoming the gold standard across the PBM industry.
EDUCATION
BACHELOR’S DEGREE – JOURNALISM
University of Maryland, College Park, MD
MASTER’S DEGREE – PSYCHOLOGY
Sofia University, Palo Alto, CA
SKILLS
PROFESSIONAL:
• Long- and short-form writing
• Content strategy
• Content measurement
• Persona development
• Product marketing
• Cross-functional collaboration
TECHNOLOGY:
• Microsoft Suite
• Google Suite
• Adobe InDesign and Illustrator
• Jira
• Smartsheet
• Eloqua
• HighSpot
• WordPress
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