Campaign Manager Technical Information

FRANKIE HART-GREENLEY

ad5nvs@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Associate Campaign Manager Aug 2022

SambaTv, Dallas, TX

Oversee the technical deployment and execution of both direct (creative assets/3rd party tags) and programmatic video, CTV and display campaigns

Optimize client portfolios for peak performance and pacing

Offer in-depth monitoring and reporting of media activities, conducting daily tracking of key performance indicators (KPIs). Generate both standard and executive-level reports, along with concise activity summaries

Consistently meet deadlines, delivering high-quality work while managing diverse priorities

Partnered with Sales for the full life cycle of programmatic campaigns (planning strategy, activation troubleshooting, consultation upselling/renewal)

Drive campaign setups through critical thinking and analytical skills

Analyze intricate data sets to troubleshoot challenges and implement optimizations within DSPs

Sr. Campaign Manager Nov. 2019 – Aug 2022

Tegna, Dallas, TX

Campaign/Creative Scheduling – Using Google Ad Manager help to make sure campaign meet goals and creatives have been uploaded correctly and in a timely manner

Support Broadcast stations and TEGNA stakeholders

Send daily reports to stations, communicates technical information and processes, email all contacts within in a timely fashion, and monitor email inbox consistently

Provide technical and operational support for ad serving scenarios

Provide business units appropriate reporting pertaining to digital campaigns

Provide detailed revenue reporting and working with stations to withhold digital rate cards

Thoroughly review digital products and platforms related to ad serving and technology of assigned business units

Campaign Manager Feb. 2019 – Nov. 2019

Tegna, Dallas, TX

Campaign/Creative Scheduling – Using Ad Manager help to make sure campaign meet goals and creatives have been uploaded correctly and in a timely manner

Support Broadcast stations and TEGNA stakeholders

Send daily reports to stations, communicates technical information and processes, email all contacts within in a timely fashion, and monitor email inbox consistently

Provided technical and operational support for ad serving scenarios

Provide business units appropriate reporting pertaining to digital campaigns

Provide detailed revenue reporting and working with stations to withhold digital rate cards

Thoroughly review digital products and platforms related to ad serving and technology of assigned business units

Web Operations Analyst 2012 - 2018

A.H. Belo: The Dallas Morning News, Dallas, TX

Identify, evaluate and launch new revenue-enhancing products with cross-functional teams including product development, sales, and IT

Maintain complex Content Management System to pull, track, optimize the delivery of multiple formats of content for the No. 1 local news website in Dallas-Ft. Worth

Assure 100% uptime for website pages

Efficiently manage website changes to ensure integrity and website speed optimization

Develop data management and fulfillment process for media and analytics teams

Optimize advertising inventory forecasting, significantly improving accuracy and user interface for teams including marketing, operations and audience development teams

Handle all inquiries regarding production process, specifications, schedules and activities

Advertising:

Create and implement custom advertising solutions including native and high-impact ad units with cross-functional teams including sales, marketing, editorial, design and IT

Implemented leading-edge ad-serving technology; guide adoption of new features as Subject Matter Expert trained on all upgrades and functionality enhancements

Manage ad tags/pixels across all websites and experiences

Provide 24/7 support to clients and agencies to identify and resolve technical issues for third party tags, flash files and other creative

Efficiently administer ad traffic system assignments and setup procedures

Manage and implement email marketing campaigns

Manage and maintain newsletters

Maintain list quality

Monitor performance of emails/newsletters

Handle customer issues regarding emails/newsletters

Interactive Advertising Operations Analyst 2010 - 2012

The Dallas Morning News, Dallas, TX

Subject matter expert for DMN’s interactive campaign platform

Research Ad traffic issues, SOX compliance, quality assurance, and specification development/testing for program fixes or enhancements

Identifies new ad opportunities in conjunction with Product Development team and Sales team and works with IT and Web Ops to implement products

Works closely with Finance and Audit departments to ensure proper compliance

Works with Marketing, Operations, and Audience Development groups to review and improve the accuracy and effectiveness of the inventory forecasting method and its user interface

Administers Ad Traffic system assignments and setup procedures

Train users on ad trafficking system, inventory management, new products and system upgrades

Manages Specials emails and newsletters for A.H. Belo’s newspaper sites

Handle all inquiries regarding production process, specifications, schedules and activities

Yahoo! APT Subject Matter Expert; remains trained on all upgrades and functionality enhancements to ad serving systems, and provide recommendations for adoption of new features

Advertising Operations Analyst 2007 - 2009

Belo Interactive Media, Dallas, TX

Implemented Yahoo! AMP! on all A.H. Belo’s newspaper sites in conjunction with the Yahoo! newspaper consortium companies

Identified new ad opportunities in conjunction with Product Development group and then worked with IT and Site Services to implement new products

Researched ad traffic issues, SOX compliance, quality assurance, and specification development/testing for program fixes or enhancements

Developed training materials and launched breaking news email solution across 15+ media websites

Trained users on ad trafficking system, inventory management, and new products

Ad Traffic’s main point of contact for Belo’s National/Remnant campaigns when interfacing with Agencies and Design teams

Traffic Specials newsletters for Belo’s websites

Sr. Advertising Operations Coordinator 2003 - 2007

Belo Interactive Media, Dallas, TX

Managed online advertising operations team

Supervised the placement of online advertising campaigns across the network of Belo’s 24 television and newspaper websites including National and Remnant campaigns

Directed online advertising campaigns, monitored and optimized the performance of campaigns

Technologies

Ad Trafficking Google Ad Manager/DFP Premium for Publishers, AppNexus/OpenAdStream 24/7, Apt! Yahoo

Email Marketing EMMA, Distribion, Exact Target, Datran/StormPost/Postup, Cheetah Mail

Content Management Escenic, Serif

Web Design HTML, CSS, ImageReady, Dreamweaver, Illustrator, Flash, Fireworks

Analytics Omniture, Google Analytics, Flurry

Quality Assurance TestDirector / Web Defect Manager, Clarity

Productivity Microsoft Office (Word, Excel, Access, PowerPoint), Gmail, Slack

EDUCATION

University of Phoenix 2003 - 2006

Bachelor of Arts, E-Commerce

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