Social Media Product Marketing
Resume:
NIDAA CHAKKITTAMMAL
ad5ntg@r.postjobfree.com
MY JOURNEY SO FAR AS A STRATEGIC MARKETING WRITER
Matchmaker between words & goals with engaging SEO content, while also updating static content – social media copy, blog, SEO-optimized product description, website content, UX copy, digital ads, email campaign, app user communications, and online newsletter -- across digital platforms for B2C, B2B, and B2G audiences. Gained a profound understanding of creating content for multiple channels for various marketing endeavors thanks to continuous collaboration with SEO experts, graphic designers, and other digital marketers. With a knack for crafting captivating written content that resonates with the target audience, I thrive on generating fresh ideas while seamlessly aligning with the company's voice and messaging. Known for my adeptness at managing multiple projects with finesse, I ensure each piece meets the highest standards of quality and accuracy, collaborating seamlessly across teams to deliver impactful results. Adept in CP, APA, and MLA writing styles with a prolific body of work in print media & digital space. Brought multiple editorial and content projects for diverse brands and industries to completion with great professionalism and detail-oriented precision and the last three years of remote work especially equipped me to balance my time around rapidly shifting priorities and handle the pressure of tight deadlines breezily. TOOLS: MS Office SharePoint WordPress InDesign Hubspot Marketo Asana Slack Canva Mailchimp Buffer Basic HTML
MY ALMA MATER
MOUNTAINEERING COURSE – JUNE-15, Jawahar Institute of Mountaineering, Pahalgam, India MASTER OF ARTS IN SOCIAL WORK – 2008-2010, University of Delhi, Delhi, India DIPLOMA IN JOURNALISM AND MASS COMMUNICATION – 2007-2008, Madras Christian College, Chennai DIPLOMA IN ADVERTISING AND NEWS EDITING – 2005-2006, University of Calicut, Calicut BACHELOR OF ARTS IN FUNCTIONAL ENGLISH – 2004-2007, University of Calicut, Calicut WORK EXPERIENCE – CANADA
RECENT STINT AS A GRANT WRITER – Aug 2023 to Nov 2023 During my dynamic three-month remote tenure as a Grant Writer with Atira Women's Resource Society in British Columbia, I passionately crafted winning proposals across multifaceted projects, showcasing my prowess in securing funding for vital initiatives. From spearheading grants for innovative housing projects to championing the causes of Indigenous communities, LGBTQ audiences, and women survivors of violence, I navigated the intricacies of diverse sectors with finesse. I was let go as they wanted to restructure the position and add more on-site responsibilities to it and I was unable to switch from remote work to on-site at that point owing to familial commitments. My strategic approach and persuasive writing not only secured substantial grants but also garnered the organization's admiration, earning me the offer of an in-house position and a standing invitation to join their team in Vancouver. Armed with a proven track record of success and the backing of glowing references, I am poised to bring my creative grant writing expertise to new challenges and make a meaningful impact in empowering communities.
SELF-EMPLOYED WRITER/AUTHOR, Ontario, Canada- May 2019 to Present Resume Writer, Blogger, SEO Writer, Copy Strategist, Resume Writer, Product Marketing Content Writer Current/Recent Clients: WeUsThem (Agency), SelectSavvy (Staffing), Atira Women’s Resource Society (Non- profit), Green PI (Engineering Design), Happy AI
Regular Clients: https://acps.info/ (Australia-based institution for DevOps training), stratosfy.io & CVDesigner. Stratosfy is an Ottawa-based SaaS & IoT enterprise – I handled their product marketing communication and content for 6 months.
Write blogs, SEO copies for social media and email product marketing, EDM content, personal branding stories, and business plans with strategic insights starting from keyword research to RoI tracking. I receive orders for 3-5 resumes and cover letters per week from my LinkedIn clients. 6-month contract – GC Brokers (Federal IT Staffing), May 2022 to October 2022
• Wrote company website content, blogs, email campaigns, technical proposals, and grid documents to foster and fortify prospect relationships, while handling corporate communications requirements.
• Authored awareness/conversion B2G articles on federal recruitment for government IT staffing.
• Worked closely with B2B and B2C clients to create highly personalized CVs and bid doc sheets.
• Formulated a set of evolving templates and formats for RFPs, RFIs, and RFQs to support external communications.
• Gained a profound understanding of Federal Government vehicles - TBIPS, SBIPS, TSPS, and THS. 3-month contract – BoomerangFX (Health Tech SaaS), Nov 2021 to Jan 2022
• Was hired to handle digital promotions and product ads for the 2.0 version of their Patient Management Software – continually optimizing content based on performance.
• Wrote brand messages, drip emails, and website content for SpaMedica, InMode, and BoomerangFX Practice Management Software Authored consumer-facing product copies for both B2B (physicians and business owners) and B2C (plastic surgery leads/patients) segments.
• Regularly prepared answers for app/software support and escalation to enhance user experience.
• Drafted emails that consistently achieved high opening rates and as a result better conversion.
• Ghostwrite thought-leadership blogs and articles on behalf of the CEO and CMO. Sample – www.drmulholland.com
6-month contract - Vanillasoft (SaaS), Ottawa, July 2019 to Dec 2019
• Centralized blogs, proposals, white papers, user & developer communications, and case studies on SaaS-based products in collaboration with marketers and product experts.
• Interviewed customers, product experts, and sales directors to gain utility-based insights about the product or an organization that added it to their tech stack. Samples: https://info.vanillasoft.com/sales-engagement-insurancepillar#ready_to_upgrade_your_tech_stack https://www.vanillasoft.com/resource-center/blog/beat-sales-callanxiety-with-these-7-no-sweat-tips Volunteer Writer at LET'SSTOPAIDS NGO, Toronto, Canada - May 2019 to July 2019
• Wrote compelling articles on HIV and AIDS and related topics to create awareness, remove the stigma and encourage dialogue and inclusion.
WORK EXPERIENCE – INDIA
Content Manager in CLEARTAX (FINTECH), Bangalore, India - Dec 2017 to April 2019
• Designed & implemented Editorial Calendar for the CT B2C Vertical
• In-house QC in-charge – Edit, optimize & creatively package finance content (Fintech, Mutual Funds, GST, Loans, Tax), which required immense credibility, rapport, and support with internal stakeholders of varying expertise.
• Handled editorials on behalf of the CEO and in-house Chartered Accountants.
• Self-starter who conceptualized and co-managed a Fintech publication as a brand communication exercise, while regularly contributing -- https://news.cleartax.in/author/nidaa-chakkittammal/ Lifestyle & Fashion Blogger MELORRA JEWELLERS (FASHION), Bangalore, India – 6 Months
• Pitched and created 60 landing pages (700-1000 words) on verticals like Diamond Jewelry, Gold Jewelry, and Gemstone Jewelry, complying with SEO guidelines and marketing strategy. Sample: https://www.melorra.com/jewellery/diamond-rings/ Content Manager in QBERA (FINTECH), Bangalore, India, Jan 2017 to Nov 2017
• Digital Content Manager in charge of conceptualizing, developing, and executing content for the website, company blog, social media pages, and media planning to drive organic traffic & brand awareness – while handling internal and external corporate communication needs.
• Leveraged expertise in user experience to implement ad campaigns that achieved their RoI goals.
• Hired and managed freelancers to meet additional marketing writing requirements during peak times
• RFP writing when required to acquire individual and institutional leads from banks and other financial institutions.
Senior Finance Writer & Team Lead in BANKBAZAAR (FINTECH), Bangalore, India, Jan 2015 to Sep 2016
• Conceptualized and fleshed out SEO-friendly and UX write-ups for landing pages, forums, infographic copy, PPTs for SlideShare accounts, content, blogs, PR articles, Fintech news, and email campaigns.
• Coordinated with the SEO team to utilize Google analytics, tools like SEMRush, and related data to understand the pulse of the reader and personalize finance/fintech content. Project Associate & Writer in MINDSABROAD (EDUCATION/TRAVEL), India, Jan 2014 to Jan 2015
• Prepared travel itinerary and education program documents for L&D training.
• Clients- Professors and University Students from the US (including Ivy League Institutions) seeking internships, volunteer opportunities, and semester programs in China, Thailand, Laos, and India. Creative Communication Expert & Writer in BIOQUEST (HEALTHCARE), India, Sep 2011 to Jan 2014
• Drafted medico and pharma training materials under the expert guidance of doctors and other healthcare experts.
• Centralized consumer-friendly healthcare material in the form of Push Notifications Via SMS/Email, Interactive Voice Response (IVR), Social Media Posts & YouTube Video Scripts Travel Features Writer in PICSEAN MEDIA PVT LTD, Bangalore, India, Mar 2011 to June 2011
• Authored travel features and image captions for MakeMytrip, a client of Picsean at the time – which made me adept at online research and offline research personalized relatable, and original. Travel Itinerary Content Writer in eLAND HOLIDAYS PVT LTD, Delhi, India, June 2010 to Feb 2011
• Write for the company website & blog – holiday packages, social media content, brochures, and flyers. Here is my story.
It all started in the vibrant sands of Abu Dhabi where I spent the first 5 years of my life as a frowny girl full of questions. Then we uprooted to Kerala, my parents’ hometown which became everything to me. After completing my Bachelor in Communicative English, I moved from the lush landscapes of Kerala to the bustling streets of Chennai, and later the hallowed halls of Delhi University, this intrepid soul pursued knowledge with fervor, dabbling in the realms of journalism and social work. Universe winked and led me to other plans. Dreams of delving deeper into social developmental communication were put on hold as the siren song of the workforce beckoned with the lure of financial independence. Then began a whirlwind career in marketing/sales writing, a kaleidoscope of diverse experiences that led to exponential growth and learning.
A few years later, I could carve a niche for myself, achieving the elusive dream of homeownership before age 30 and cruising through life with a trusty vehicle by my side. Yet, a thirst for adventure lingered, urging me to spread my wings and move to Canada.
Relocating as a Permanent Resident in 2019 marked the beginning of a new chapter, albeit one with its fair share of twists and turns. COVID-19 threw a curveball, stranding me outside the maple-leafed haven for nearly two years. However, in the face of adversity, I embraced the opportunity to traverse the lands of the US, the Middle East, and the enchanting realms of South Asia, from Thailand's small towns and the serene shores there. Returning to Canada by the tail end of 2022, I felt exhausted at the prospect of doing everything all over again. But resilience was not a choice and I found myself at a crossroads, still seeking that elusive breakthrough in the realm of long-term career prospects in content/copywriting. Yet, amidst the ebb and flow of uncertainty, I was privileged enough to receive a steady workflow, while also self-teaching a myriad of tools and software to embellish my professional repertoire.
Amidst the unexpected twist of freelancing (not by choice) that life handed me, I chose to squeeze every drop of opportunity from its tart lemons. While my heart yearned for the warmth of collaborative environments and the promise of long-term work relationships, I embraced the freelance lifestyle as a chance to embark on an unparalleled journey of exploration across Canada and beyond. From the untamed beauty of Yukon to the picturesque shores of Atlantic Canada, and from the charming streets of Quebec to the tranquil landscapes of Victoria and the bustling energy of Ontario, I pedaled through bike trails and immersed myself in diverse cultures. These travels weren't limited to just Canada; I also ventured into the heart of the United States, traversing through New Jersey, New York, California, Wisconsin, Utah, Vermont, and beyond. Each destination became not just a mere stop on the map, but a vibrant chapter in my tale of resilience and adaptability. These experiences, born out of necessity yet embraced with gusto, are a testament to my unwavering spirit and my ability to find silver linings even in the most unexpected circumstances. So here I am in 2024, ready to weave tales of creativity and innovation, longing for the promise of a long-term partnership and hoping that 2024 is going to be it!
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