Social Media Los Angeles

Carter W. Ashforth ad5npm@r.postjobfree.com 203-***-****

Los Angeles, CA. 90291 LinkedIn

ABOUT ME

I am a proactive, curious, team-oriented, and equity focused leader with extensive public affairs experience. I am especially adept at project management, stakeholder management, writing, and strategic communications strategies. Motivated by doing well by doing good, I’ve used my lived experiences and growing skills to relate, motivate, and drive better outcomes one small act at a time. PROFESSIONAL EXPERIENCE

Michael L. Younger for California Governor 2026, Los Angeles, CA. Communications Lead & Press Secretary – Volunteer Position (April 2024 – Present) Sugerman Communications Group, Los Angeles, CA.

Associate (October 2023 – March 2024)

Sugerman Communications Group is an award-winning communications and public affairs firm built on best practices learned in politics, public relations, and news media. Reported to the President and hired to work with companies, associations, schools and non-profit organizations to achieve their specific objectives, such as securing a government approval, driving business growth, enhancing a brand image or demonstrating leadership in the public policy arena. Duties included:

● Led multifaceted strategic communications campaigns designed to achieve the client’s desired outcomes.

● Crafted stories for press releases, media advisories, websites, thought leadership, and social media.

● Wrote press materials and pitched them.

● Planned communications rollouts for an array of events including press conferences, award ceremonies, and groundbreakings.

● Prepped clients for earned media opportunities.

● Regularly analyzed local and statewide policy–especially affordable housing.

● Developed graphics for an array of purposes including website, social media, presentations, and events.

● Managed client’s social media and editorial calendars.

● Organized photo shoots.

● Policy research.

● Created and managed work plans.

● Conducted ongoing media monitoring and compiled media reports for clients.

● Liaised with clients, contractors, junior staff, and senior staff. Selected accomplishments:

● Helped develop a new website for a client.

● Pitched and coordinated a pre-taped broadcast TV segment on Spectrum 1.

● Grew a client's social media audience by 25%.

● Created a video for a client’s website and business outreach efforts that was picked up by media outlets.

● Wrote significant parts of a client’s annual report and assisted with a redesign of the entire report. Children Now, Los Angeles, CA.

Communications & Outreach Coordinator (November 2021 – September 2023) Children Now is California’s nonpartisan, whole-child research, policy development, and advocacy nonprofit to improve children’s health, education, and well-being. Reported to the VP of Operations and Engagement, hired to amplify Children Now’s messages and agenda. Duties included:

● Developed the media strategy for various projects including budget asks, bills, advocacy campaigns, and grant deliverables.

● Wrote press releases, statements, talking points, and scripts for video content.

● Pitched stories to reporters and served as an educational resource to them.

● Coordinated media interviews, kept media lists up-to-date, and developed and grew relationships with reporters.

● Prepared Children Now staff for media opportunities (print, TV, and radio).

● Organized and executed annual Children Now Legislative Briefing and ad-hoc media briefings.

● Policy research.

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Carter W. Ashforth ad5npm@r.postjobfree.com 203-***-**** Los Angeles, CA. 90291 LinkedIn

● Conducted ongoing media monitoring and compiled press clips for the President and Board.

● Reviewed blogs, briefs, one-pagers, and op-eds.

● Regularly researched, reviewed, and revised org-wide style guide, branding guide, racial equity guide, and media guide.

● Supported production and dissemination of Children Now’s podcast, Pro-Kid–Generating the Power to Create Change for Kids.

● Project managed 6 -10 cross-team communications projects simultaneously.

● Created and executed all of Children Now’s social media copy and graphics for Twitter, Instagram, LinkedIn, and Facebook.

● Created social media advocacy toolkits for Children Now’s partners.

● Provided social media coverage support during live events, rally’s, and press conferences.

● Delivered regular data driven social media reports.

● Website maintenance.

● Served as back-up special assistant to the President of Children Now, Ted Lempert. Selected accomplishments:

● Secured on average five media hits per month to outlets including but not limited to USA Today, Los Angeles Times, CalMatters, EdSource, San Francisco Chronicle, Sacramento Bee, Fresno Bee, LAist, California Health Report, Word in Black, and KQED.

● Grew Children Now’s social media audience by almost 20%.

● Successfully launched and continues creating video content for social media.

● Led the media strategy for the organization's most successful, to date, state-wide Children’s Movement letter advocacy campaign.

● Refined existing org-wide communications processes and created new ones.

● Created the organization's first communications and editorial content calendar.

● Created the first org-wide internal monthly communications newsletter, the CN Comms Circle.

● Created Children Now’s first media guide.

● Part of the team that launched Children Now’s podcast series.

● In 2022, helped increase access to paid family leave (SB 951).

● In 2022, helped end Medi-Cal premiums.

● In 2022 and 2023, played a key role in the state-wide child care reform coalition. Boys & Girls Clubs of San Francisco (BGCSF), San Francisco, CA. Outreach Manager - Volunteer & Corporate (April 2019 – October 2021) BGCSF is a direct service non-profit organization that provides high-quality, community-based youth development services to thousands of youth annually in San Francisco. Reported to the Senior Director of Development, hired to manage and grow the organization’s robust volunteer program in addition to contributing to the development department’s corporate and individual fundraising goals. Duties included:

● Managed safe and high quality individual and corporate volunteer programs engaging more than 3,000 people annually.

● Managed the volunteer department’s budget.

● Trained staff on volunteer management.

● Trained volunteers on how to best support kids in safe and meaningful ways.

● Wrote content for BGCSF’s blog.

● Conducted data driven bi-annual program summaries for the President and Senior Leadership Team.

● Managed the Club’s NextGen Leadership Council, an 80 person group of young professionals.

● Developed donor engagement strategies.

● Raised $250k from the NextGen Leadership Council and $80k annually from corporate volunteer groups.

● Oversaw all of the Council’s working groups: communications, recruitment, program support, engagement, fundraising events, and government advocacy.

● Managed, planned, and executed annual Kids Night Out fundraiser, virtual fundraisers, and Volunteer Appreciation Week events.

● Supported the development team’s major fundraising events: Gala, Youth of the Year Luncheon, and golf tournament. Selected accomplishments:

● Helped deliver strong results to meet the combined individual and corporate goal of $6 million of the agency’s $15 million annual budget, for 8 stand alone Clubhouses, 5 school based sites, and one residential summer camp.

● Launched the first young government advocacy group at a Boys & Girls Club nationally, which focused on relations with City Hall.

● Surpassed FY2020 annual NextGen Leadership Council fundraising goal by $50k.

● Developed the first diversity standards and goals for the Club’s NextGen Leadership Council.

● Created the first BGCSF monthly volunteer newsletter, the Volunteer View.

● Improved volunteer retention by 25%.

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Carter W. Ashforth ad5npm@r.postjobfree.com 203-***-**** Los Angeles, CA. 90291 LinkedIn

Sofar Sounds, Nashville, TN., New York, NY., San Francisco, CA. Sofar Crew: part-time (March 2014 – July 2021)

Sofar Sounds is a global live music event producer. Reported to the Regional Director and hired to produce and promote live music events. In Nashville, I was the talent buyer and City Director. In New York City and San Francisco, I worked as a day-of event lead, supervising a team who worked to ensure the events were successful. I also produced an unreleased documentary following two bands on tour through Brasil. Family Centers, Inc. (Greenwich, CT.)

Community Engagement Specialist (December 2017 – March 2019) Family Centers is a private, nonprofit organization offering more than 20 education, health, and workforce programs to thousands of children, adults and families in Connecticut. Reported to the COO, managed the volunteer and corporate engagement programs. Supported all major fundraising events, liaising with some of the most high-net-worth individuals in the United States. Helped deliver results to meet the department’s goal of $4.5 million of the agency’s $14.5 million budget, for twenty-four human services programs. Advancement Specialist (March 2017 – November 2017) Reported to the Senior Director of Development. Volunteer program coordinator (2,500 volunteers during FY 16-17), donor database administrator, and wrote all donor acknowledgement letters. Development Coordinator (March 2016 – March 2017)

Reported to the Senior Director of Development. Donor database administrator and wrote all donor acknowledgement letters. EDUCATION

School of Public Affairs, American University, Washington, D.C. Master of Public Administration and Policy (Phi Alpha Alpha) Gettysburg College, Gettysburg, PA

Bachelor of Arts, English with Writing Concentration The Lawrenceville School, Lawrenceville, NJ.

High School Diploma

CERTIFICATIONS

School of Public Affairs, American University Issued December 2022 - no expiration date SPA Analytics and Management Institute Certificate CITI Program . Issued September 2021 - expires September 2025 Social and Behavioral Research - Basic/Refresher

Credential ID 44790002

SOFTWARE

Asana: strong user Microsoft Excel: intermediate user Canva: strong user Microsoft Office: strong user

Cision: beginner user Monday: intermediate user

Double the Donation: strong user Raiser’s Edge: strong user Google Workspace: strong user Salesforce: intermediate user Kindest: strong user Sprout Social: strong user

Mailchimp: intermediate-strong user SPSS: intermediate user Meltwater: strong user Webflow: intermediate user

Mention: beginner user Wordpress: intermediate user 3

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