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Business Development Customer Relationship

Manhattan, NY, 10007
May 12, 2024

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New York, NY



Strategic Account Planning / Business Development / Market Entry / Margin Optimization / National Market Share Expansion / Growth Strategies / Channel Development / Negotiations / CRM / Digital / Linear TV / SaaS

I am an accomplished and ambitious Global Sales Executive looking for the next great career opportunity that will harness my multinational sales skills and proven ability to exceed high-bar revenue targets. I am enterprising, creative, flexible and multilingual and am told I have the rare ability to be as well-liked in a company’s shipping & receiving facility as I am respected in the CEO’s office.

I have a proven track record in:

Developing, soliciting and supporting international and national sales growth for iconic American media brands, in both established and entirely new markets. Experience with linear TV, digital, SaaS, events, on demand and OTT.

Negotiating advantageous deals and building customer partnerships, both B2B and Consumer based.

Capturing greater market share and overcoming stubborn revenue growth challenges, for a wide variety of companies and in very diverse industries.

Professional Experience

Account Executive,


2021 to present

Presented, managed, executed and collaborated on Decentralized Enterprise Accounts for client success across Indeed digital products and systems as a service (SaaS). Provided expertise in services to clients throughout the US National market. Presented and closed hiring packages to employers to get them closer to hiring for their job posts. Responsible for the execution and retention of clients while tackling technical support to ensure unparalleled service.

oMet and exceeded quarterly objectives and provided excellent ROI to clients.

oContinuously met or exceeded revenue goals over 100%.

oAchieved Top Performer accolades from Senior Management.

oBecame an Indeed expert, optimizing client sales and expanding investments.

oCollaborated with internal Product, Operations, Search Quality and Aggregation teams to provide support to clients by applying and testing client campaigns, URL’s, tracking parameters, reviewing XML feeds and HTML code.

Brand Ambassador, HelloFresh, 2019 – 2020

●Promoted the HelloFresh brand, the global leader in meal kits, via hardworking sales events and customer service throughout New York, New Jersey and the rest of the country as needed. Developed innovative and successful B2B and consumer sales strategies that were then rolled out company wide.

oMet and exceeded weekly, quarterly and annual sales objectives.

oA key contributor to the New York sales team, both strategically and in terms of performance, beating company KPI’s in a tough competitive environment

Increased ratio of closed sales to presentations.

Continuously shattered sales target

oImplemented innovations like “bundles” and “packaged pricing” for multiple products, improving sales volume and creating greater consumer commitment and food experimentation – two KPI’s that are critical to HelloFresh’s leadership goals.

International Sales and Marketing Consultant, 2016 – 2019

Developed, initiated and led US market entry plans for major Latin American enterprises, from strategy to execution. This included research and insights, cultural training and education of sales teams, channel identification, revenue planning.

Major clients:

EcoBaby Diapers (2018-2019). For Venezuela’s pioneering and innovative “green” diaper company, I played a critical role, advising the international expansion team on all key facets of entering the U.S. market – a David versus Goliath challenge given the scale and market dominance of US diaper brands Pampers and Huggies.

oDeveloped final recommendations for entering the US diaper market and concise implementation strategy.

oWorked directly with EcoBaby’s marketing team to create bespoke US development tools and critically, to establish the US pricing guide and US sales strategies for both brick and mortar retail and e-commerce channels.

oEstablished foundational relationships with Amazon and Ebay, and launched EcoBaby’s all-important online sales to consumers.

LATCOM (2016-2017). Based out of New York, for Latin America’s largest provider of out of home (OOH) advertising, I served as acting VP of US Hispanic and International Sales, planning the company’s entry into the US Hispanic and International markets.

oReviewed required media planning tools and researched databases for the US market. Recommended key systems for entry.

oStructured sales teams by city and state, with initial emphasis on NYC, Los Angeles and Chicago.

oProvided much needed insight into management of US clients, both for USH and US International. Provided list of clients and potential revenue opportunities. Established business to business relationships.

Director of International Ad Sales, Discovery Networks, 2007 – 2016

Managed the international advertising sales team out of New York for both Linear TV and Digital properties for the biggest Discovery brands, including the namesake Discovery Channel, TLC and Discovery Home & Health. Collaborated with and led sales teams in NYC, London, Singapore, Sydney, Toronto, Mexico City and Sao Paolo to support execution of media plans across the globe.

●Created and executed multinational campaigns across linear TV, digital and mobile applications with annual revenue ranging from $10M to $14M, with key accounts spanning sports, financial services, tech, luxury goods, movie studios, tourism boards, CPG and other product category sales.

●Drove average year-to-year sales growth up to 30%+ above targets.

●Earned recognition as Discovery’s top US international sales executive of the year three years in a row.

●Developed highly successful (enduring and profitable) partnerships, including WB, Sony Pictures and Intel.

oElevated the role of Discovery Networks to “must include” status with movie studios WB and Sony Pictures, driving significant new revenue and resulting in Discovery being included in many more media buys. Initiated PR, marketing and custom global promotions events that integrated Discovery on-air talent into event programming with the movie studios.

oDrove development of Intel’s first ever global sponsorship on Discovery Channel with the highly acclaimed series “Curiosity” and executed over 40 individual media plans across the globe. Achieved double digit growth in awareness and purchase intent of Intel and its products, including the all-important Ultrabook products.

Manager Global Ad Sales, Sony Pictures Television International, 2003–2006

Drove global advertising sales out of Los Angeles and managed satellite teams in Singapore, Tokyo, Madrid and London to increase revenue from annual renewals and new clients.

oGenerated over $5M in annual sales with European, Asian and Latin American accounts including electronics, consumer goods, luxury items, international shipping companies and movie studios.

oIn 2005 – 2006, achieved 143% boost in sales year-over-year.

Education and Skills

Bachelor of Business Administration in International Finance and Marketing (minor in Economics), University of Miami, FL

Skilled in use of Microsoft Office (Word, Excel and PowerPoint), Salesforce, Dynamics, CRM tools, Columbine JDS and AS400. Have extensive media market research skills including Nielsen Ratings, IBOPE, MRI and EMS.

Fluent in English and Spanish. Working knowledge of Portuguese (I am capable at a client meeting or social event).

Passions: Fitness, running (LA Marathon finisher), photography, movies, TV and current events.

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