Product Management Social Media

REY CORPUZ

Alpharetta, GA ***** 470-***-**** ad5nbv@r.postjobfree.com www.linkedin.com/in/reycorpuz PROFESSIONAL SUMMARY

Progressive marketing and business development executive with 20+ years of proven success in Sales, Brand and Product Marketing, Product Management, Merchandising, Operations, and International Business Relations across multiple sectors. Results oriented customer-centric, long term strategic thinker with expertise in identifying key business opportunities to maximize revenue and profitability goals. Dynamic and collaborative visionary with proven ability to recruit, train, integrate, and motivate high performing teams for executional excellence and business growth.

KEY ACCOMPLISHMENTS

● Develop long-term global strategy resulting in 43% revenue growth over a 36- month period as Director of Marketing at McDavid.

● Implemented data-driven digital, online, and social media marketing strategies that resulted in 37% average YoY revenue growth as Sales and Marketing lead at RISE Talent Acquisition.

● Increased company profitability by 22% over the prior 12-month period as COO of Nice Guys Buying Houses.

● Led category strategy at Wilson Sporting Goods resulting in a 600% revenue growth in 24-month period. SKILLS

Leadership Collaboration Problem Solving Financial Analysis Critical Thinking Licensing New Business Development Data Driven Marketing Strategies Go-to-Market Strategy Market Segmentation Communications New Product Development Project Management Strategic Planning Digital Marketing Social Media Marketing Product Marketing Category Management P&L Data Analytics CRM Utilization PROFESSIONAL EXPERIENCE

Harvard Group International March 2023 - Present

Managing Director, Marketing and Business Development Professional and executive recruiting firm with broad reach of industries from technology to industrial.

● Cultivating client relations, professional networks, and past book of business to lead niche business practice.

● Creative utilization of digital, database, CRM, social media, and traditional marketing strategies to deliver successful results for professional and consulting services.

● Securing clients ranging from $500 million to over $3.5 billion in annual revenue across multiple business sectors.

● Lead cross-functional recruiting teams on process execution, market segmentation, client solutions, and talent acquisition.

RISE Talent Acquisition January 2016 - March 2023

Head of Sales and Marketing, Management and Recruiting Consulting Founded as a start up in January 2016, RISE Talent Acquisition is an executive search and talent recruiting firm specializing in sports, active lifestyle, fitness, and outdoor industries.

● Defined and executed quarterly sales goals, developed and initiated proactive data-driven digital, online, and social media marketing strategies, deep dive data analysis, CRM utilization, and expanded the brand and go-to- market strategy across multiple sport categories with 37% average YoY revenue growth over a 5-year period.

● Drove new client/customer acquisition and retention, leveraged relationships with a personal and professional network of C-Suite executives, and successfully executed on new business development, marketing, and the overall sales and account management process.

● Skillfully negotiated strategic partnerships with two industry trade associations: Sports & Fitness Industry Association (SFIA) in 2017, and Snowsports Industries America (SIA) in 2019 to become a leading resource for industry consulting and executive search services. Nice Guys Buying Houses July 2020 - December 2021

Chief Operating Officer

Nice Guys Buying Houses is a Real Estate Investment Company focused on residential property renovation and new home construction. Reported directly to the CEO.

● Penetrated the company's third major US market by developing and initiating long-term business strategy within the first 6 months.

● Increased company profitability by 22% over the prior 12-month period by implementing process efficiencies, effective project management initiatives, and cost reduction through vendor consolidation, investor relations, and terms negotiations.

● Led project management teams to successfully renovate over 30 residential homes and 3 new construction homes in a 12-month period.

Benchmark Brands August 2014 - December 2016

Category Director, Lead Merchant

Direct to consumer online/ecommerce retailer specializing in footwear and foot health products with overall revenues of $150 million. Reporting directly to the CEO.

● Led sales, merchandising, planning and operational business functions for branded and proprietary products for the foot health and legwear categories totaling $25 million.

● Successfully collaborated with cross-functional marketing and graphic design teams to execute on direct-to- consumer digital and social media, traditional media, affiliate marketing, and PPC/paid search campaigns across multiple channels of retail distribution.

● Led end-to-end new product development which resulted in top 3 selling products within the first 12 months.

● Lead merchant managing vendor relations, skillfully negotiated pricing and terms, and directly managed a merchandising team to optimize product assortment while increasing gross margins, inventory turns, and in stock product availability.

Wilson Sporting Goods May 2012 - August 2014

Global Category Business Unit Director

Global brand of consumer products in the sports equipment, apparel, and footwear categories focused on team sports, racquet sports, and golf with revenues of over $500 million. Recruited to develop, direct, and vitalize an aging product category with new product line extensions of football protective, sports apparel (including uniforms), and accessories.

● Managed P&L and led business category strategy resulting in a 600% revenue growth in a 24-month period.

● Engineered new pipeline of football specific products and crafted new product development processes for cross functional teams (including international manufacturing partners) resulting in the development of padded protective apparel, football gloves (yielding 3 patented technologies), shoulder pads, and mouthguards.

● Displaced top industry competitors by securing $12 million sales program with Walmart, resulting from new product sales in over 1400 retail locations in the first 12 months of new product development strategy.

● Crafted the brand development and multi-channel commercial strategy for go-to-market, sponsorships and promotions for team dealer, sporting goods, mass market, specialty, and direct to consumer and ecommerce channels of distribution.

● Secured #1 overall pick in 2014 NFL Draft, Jadeveon Clowney (Houston Texans) to a product endorsement agreement as part of the launch for a new line of football gloves, protective padded apparel, and mouthguards.

McDavid September 2011 - May 2012

Sr Director Global Product and Marketing

McDavid is a global manufacturer and marketer of consumer-packaged goods in the medical supports and braces, and performance and protective apparel categories with annual revenues of over $50 million.

● Established, defined, and directed global strategy for product development, product line management, and channels of distribution for US, Europe and Asian markets.

● Increased gross margin by 5% and reduced non-performing inventory by 30% through focused implementation of new processes in corporate product strategy, cross functional teamwork in R&D, product line development, supply chain and international sourcing, and better communication with manufacturing partners.

● Infused retailer excitement through the rebranding, repackaging, and new product launches resulting in continued growth in market share at major retailers nationally, resulting in a $2M boost in same store sales. McDavid July 2008 - September 2011

Director, US Sales and Marketing

● Directed and executed sales, brand, and product marketing strategies in sporting goods retail, mass merchant, drug store, sports specialty, team dealer and direct to consumer/ecommerce retail channels.

● Recalibrated US sales team (internal and external) and managed an annual marketing budget of $1 million to develop long-term global strategy resulting in revenue growth of 43% ($35 million to over $50 million) over the course of a 36- month period.

● Created and implemented digital and ecommerce marketing strategy which resulted in direct-to-consumer sales from $200 thousand to over $1 million in a 12-month period (2009-2010).

● Signed the 2009 first-round NFL draft pick (12th overall), Knowshon Moreno (Denver Broncos), to product endorsement agreement which led to the growth of football protective apparel category. Fruit of the Loom May 2005 - June 2008

Category Business Manager

Russell Athletic is a division of Fruit of the Loom and manufactures athletic apparel and team uniforms with revenues of $200 million. Recruited to develop category management business model for the company.

● Category Management over all business and marketing initiatives for Russell Athletic branded sports product categories, managed cross functional teams within sales, marketing, merchandising, manufacturing, finance and planning of seasonal product line for successful execution, cost reduction/efficiencies, and increased gross margins.

● Successfully crafted, developed, and implemented website and digital marketing strategy to launch company's first direct to consumer ecommerce (B2C) website, and team dealer trade (B2B) digital communication strategy.

● Initiated robust sports marketing programs with NCAA, NBA, MLB, MiLB, Pop Warner Football, Little League Baseball/Softball, and HBCU (Historically Black Colleges and Universities). OTHER RELEVANT BUSINESS EXPERIENCE

Champro Sports Equipment

US General Manager, Branded Products

Mitre USA

US General Manager, Licensed Products

Cannondale

Regional Sales and Account Manager

Wilson Sporting Goods

Sales Planning, Sports Marketing, National Promotions USTA Georgia

Volunteer, Advisory Board and District Representative 2 Consecutive 2-year board elected terms 2019-2022 EDUCATION

University of Michigan December 1990

Bachelor of Business Administration, Marketing

Contact this candidate