Business Development Marketing Strategy
Resume:
Kimberly Marley
Decatur IL
**********@*****.***
Director of Sales & Business Development HealthCare Industry Professional
Accomplished Business Development Leader with extensive experience in client negotiation, and leveraging established network in the healthcare industry to successfully drive sales and long-term business relationships
Proven Change-Agent with a consultative approach and results oriented understanding of healthcare/medical industry, OEM operations, manufacturing, and medical marketing/print publications
Effective Liaison managing relationships between healthcare leaders, professional associations, and clients
Strategic Leader building growth oriented sales teams through employee mentoring, goal setting, and retention management
Key Skills
Excel: V-lookups Pivot Tables
CRM: Salesforce.com
Healthcare Business Development B2B B2C
Operations Management
Marketing Strategy
Direct Internet Marketing
Online Banner Advertising
Template Web Design
Reputation Management
Practice Management
Management Consulting
Magazine Publishing
Team Building Training
Professional Experience
WebToMed Schaumburg, IL 2017-Present
Build sales team proficient in growing revenue
Develop sales and marketing materials for effective branding
Collaborate with associations and build partnerships to establish preferred vendor memberships
Internet Brands, Inc. Los Angeles, CA 2008-2017
Director of Business Development, Health Division (05/2015-2017)
Grow and maintain current $600K annual book of business through professional association relationships, trade events, managing revenue deals of $30k+, and oversight of multiple practice locations
Collaborate with associations and build partnerships to establish preferred vendor memberships
Partner with associations: American College of Phlebology, International Venous Congress, Society for Vascular Surgeons
Create and manage content as Associate Publisher for Vein Magazine and WCT Magazine
Closed a $120K business deal with an Australian plastic surgery association
Closed a $85K annual practice management business deal with Advanced Reproductive Care (ARC) for Fertilityproregistry.com
Developed a quarterly publication and expanded print advertising/marketing strategy resulting in a business sector increase of 30% and launch of a secondary publication
Director of Sales, Health Division (2008-05/2015)
Manage growth of sales teams through hands on training, recruitment/retention, goal setting, and developing monthly & quarterly incentives/bonuses
Attain department revenue over $6,000.000 annually managing a team of 6 with personal sales exceeding $800,000+
Designed and implemented operational procedures to effectively grow business for 11 medical disciplines and associated directories content and graphics including: cosmetic dermatology, plastic surgery, infertility, preventive scan imaging, tattoo removal, vein/vascular treatment, sleep disorders, addiction, dental, urology, and wound treatment
Managed key relationship with top physicians, develop content for network directories, and grow website credibility
Developed trade show strategy, negotiated vendor/association contracts, and approved marketing campaigns
Responsible for 57% growth in 2012 through increased sales and acquisitions
Grew health division by 60% growth in 2010 and 62% in 2011
Achieved 42% growth in 2008 and a 58% growth in 2009 leading to successful acquisition of founding company
Developed training program for sales teams regarding medical marketing and niche industry sales
Websites Publications Include:
www.VeinDirectory.org
www.DermaNetwork.org
www.FertilityProRegistry.com
www.InfertilitySpecialist.com
www.ScanDirectory.com
www.TattooHealth.org
www.Vasectomy.com
www.DentalFind.com
www.OnLineSurgery.com
www.JustBreastImplants.com
www.WoundCareCenters.org
www.SoberRecovery.com
www.PlasticSurgeons.org
Vein Magazine
Wound Care Therapies Magazine
Tripp Lite 1998-2007
Director of Sales National Product Sales manager (2000-2007)
Worked closely with CEO and owner of 400+ employee company, resulting in rapid advancement from Inside Sales Representative to Product Manager National Sales
Achieved $7M in sales in 1 year through managing and training a 25+ inside sales team and trade show strategizing
Developed marketing materials and lead introduction of new products via trade publications, mailers, and email campaigns
Managed sales strategy for targeted vertical markets including: RV OEM, Fire and Rescue OEM, Ambulatory OEM, and automotive after-market sales
Education
Business Management, Moraine Valley College, Palos Hills, IL
Professional Affiliations 2008-Present
American College of Phlebology
Spearheaded a $200,000 donation/5-year preferred affiliation through designing a sponsorship program/business deal
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