Business Development, Key Account, Channel Management

Fouad Hammoud

Montreal, QC; 438-***-****; ad5n9a@r.postjobfree.com; https://www.linkedin.com/in/fouadhammoud/

SALES BUSINESS DEVELOPMENT KEY ACCOUNTS, CLIENT & CUSTOMER MANAGEMENT

Sales leader with extensive North American & International experience in turning around & building businesses, delivering sustaining revenues and profits. Proficient in multi-category FMCG/ CPG/ Tobacco businesses by creating opportunities in markets. Managed Key Accounts including Walmart, Costco, Walgreens, Sam’s Club and more.

KEY SKILLS

Leadership

B2B and B2C

Market and Trend Analysis

Sales (Direct, Indirect)

Budget P/L and ROI

KPI setting and Forecasting

Team Coaching

Business Development

Distribution/ Channel Mgt.

PROFESSIONAL EXPERIENCE

National Sales Lead 2023

UNIQUE Foods Canada INC. Montreal, Quebec

Responsible for driving national sales revenue, opening new markets, leading and motivating the sales team (Products: Orangina, Jarritos, Virgil’s, Reed’s, Icelandic Glacia, PH Water, Candy Can,…).

Accomplishments:

Revamped and built a team of 4 Sales Leaders

Increased Sales (double digits growth) in the first 8 months with optimal ROI

Drove profitable revenue growth by selling company’s portfolio (Orangina, Jarritos...) & achieved targets.

Led the sales operations (local/ international) by managing, coaching, and guiding the team.

Optimized the distribution of brand portfolios across the market with focus on Key Account retailers.

Addressed the day-to-day business needs of clients, ensuring short and long-term goas were achieved.

Timely execution of activities for the short-term and long-term strategic planning requirements.

Ensuring outstanding customer service by focusing on building & maintaining strong partnerships/ relationships.

Prospecting new accounts and further developing sales by driving availability/ visibility across the market.

Meeting/exceeding sales targets by focusing on the basics by driving activities across all accounts.

Attending trade shows and participating in exhibitions with the objectives of acquiring new businesses.

Recruited and onboarded new hires to ensure adequate brand distribution and coverage.

Sales Development/ Customer Service Manager Sept22 – Mar23

Coca-Cola Canada Bottling Limited Montreal, Quebec

Held two positions, whereby the Sales Development accountabilities were to identify market potential in geographical assigned area and sell against opportunities.

Maximized profitable sales by understanding the complexity of the channels and building customer relationships.

Identified and sold new local large store customers promotional plans, incremental displays, & placed equipment.

Managed Customer Marketing Agreements and aligned them with Coke Canada business objectives/ strategies.

Evaluated outlet opportunities for new and existing Large Store customers by building displays, sections, end caps.

Developed customized business plans, addressing all critical customer needs through best-in-class service.

Achieved revenue/ profit goals with appropriate inventory levels & maintained merchandising best standards.

Sold in promotional programs, ensured dealer compliance by executing channel & and customer promotions.

National Key Accounts Manager May 22 – Aug 22

NAOS (Bioderma, Institute Esthederm, Etat pure) Montreal, Quebec

Led, maintained and drove portfolio growth of national accounts (Walmart, Walgreens, Costco & Target).

Analysed and challenged the performance of brands across all customers by further developing activities.

Provided strategic recommendations and led their implementation with internal teams & distributors.

Interacted with field teams, collected best-practices, measured the impact of actions executed to drive sales.

Established sales/ order forecasts to ensure company targets & profitability are delivered/ over delivered.

Led business development agreements by prospecting new opportunities of current/ new clients.

Managed the negotiations, account openings and the long-term relationships for sustainable growth.

National Channel Commercial Manager Apl 21 – May 22

HEMPEL Jeddah, KSA

Set and exceeded targets for profitable sales volume and strategic objectives while focusing on profitable ROI.

Accomplishments:

Segmented customers’ hierarchy (Gold/Silver/Bronze), developed support, further ensuring profitable ROI.

Delivered and exceeded yearly set targets by optimizing spent, promotional mix and customer activities.

Customer focused to proactively improve shop profitability strategies through effective channel leadership.

Established professional relationships with decision makers, ensured effective Account Development Sales Plans.

Drove trade expansion territory plans by scanning, identifying network gaps and addressing opportunities (5 direct reports).

Assessed partner needs by addressing market opportunities, attracting new customers and countering competition.

Developed commercial offers, by analysing the competitors offers along with profitable return on investment.

Managed loyalty/trade programs, trained team / customers and drove sales by improved conversion rates.

National Key Accounts Manager Jan 20 – Mar 21 DANONE Riyadh, KSA

Defined, implemented category sales/ distribution strategies and annual sales plans to deliver profitable growth. Set and exceeded targets for profitable sales volume and strategic objectives with optimal ROI.

Accomplishments:

Accomplished sales YTD (20%+), while utilizing the same trade budget, despite shrinking categories

Grew Market share (ACN July20), increased revenue by driving top/bottom-line channel profitability.

Lead and guided the sales teams by translating strategy into effective business plans/ go to market approach.

Drove sales, profitability, and targets through optimizing the mix across regional accounts within set budgets.

Utilized consumer/customer insights to design/ implement innovative action plans by assessing market size.

Enhanced accounts’ availability/ visibility, conducting periodic spot checks & corrective profitable action plans.

Responsible for annual sales and internal operating budgets for maintaining / delivering organizational P/L.

Built and maintained productive customer relationships by leading planning, negotiations and business reviews.

Enhanced team performance coached/mentored (3 direct reports) and merchandising teams through roadshows, BLITZ.

PRIOR TO 2010 - KSA

National Key Accounts Development Manager: NAPCO Consumer Goods, Jeddah.

British American Tobacco – National Channel Customer Development Manager, Jeddah.

AMS Baeshen & Co - Head of Sales (Local & International Markets), Jeddah.

Unilever - National Channel Manager & Regional Business Development Manager, Jeddah.

Kraft Food International (Mondelez) – National Business Development Manager, Dammam.

NESTLÉ - Category & Channel Sales Development Manager, Jeddah.

SKILLS SET : Software Proficiency (Microsoft Office applications, Salesforce, Business Intelligence).

EDUCATION : Bachelor of Business Administration and Management-American University of Beirut.

LANGUAGES : English, French and Arabic (Written, Read and Spoken).

INTERESTS : Reading, Basketball, Jogging and Boxing.

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