Marketing Specialist
Resume:
MUHAMMAD HAMZA KHALID
CORE COMPETENCIES & SKILL SET:
Interpersonal skills
Trade Marketing
Brand Development
Problem Solving
Social Media Marketing
Account Management
Digital Marketing
Below the Line Marketing
Team Management
Market Research and Analysis
Project Management
Branding and Merchandising
Marketing Strategy
Public & Media Relations
Content Management
PROFESSIONAL EXPERIENCE:
IDENCUBE REMOTE BASED PAKISTAN
Working as “Digital Content Specialist” – June 2023 till Present Key Responsibilities:
Planned and set up Social Media Profiles and Business Pages for the company and FB Ads Management.
Created SEO based content (Articles, Blogs and Posts) based on the monthly Content Calendar for clients and company.
Helped plan and create Video Content (Presentations & Demo Videos) for the platform, social media and website.
Tracked analytics for the Social Media Profiles and the engagement rates of the content created.
Designed content with creative team for domestic and international campaigns and daily social media posting.
Running Ad Campaigns - International & Domestic (UAE & UK - Leads Generation.
Implemented user-generated content strategies, fostering organic online presence growth in a startup environment. ADSELLS ADVERTISING (PVT) LTD KARACHI, PK.
Worked as “Manager - Trade Marketing & Client Services” – December 2020 till May 2023 Key Responsibilities:`
Provided retail, trade and print solutions (POSM) to major national and multinational clients, as L’Oreal, Maybelline, Johnson & Johnson, J. Cosmetics, Rivaj Cosmetics, Scents N Stories, and Habib Bank Konnect.
Created & executed retail designs and national merchandising plans at all POS for MNCs, Banks and Service Industries.
Implemented planograms, brand positioning and visibility strategies in the modern trade markets across Pakistan.
Led new product launches, provide expertise on category development projects and ensured best expression in stores.
Coordination with cross-functional teams, from creative to R&D, designing to production and outsource companies.
Managed marketing budget for multiple brands PKR 400 Million yearly, overseeing financial allocations to maximize ROI.
Experienced in preparing RFP’s and RFQ’s for OHH and Trade campaigns exceeding PKR 50 Million.
Responsible for all aspects of campaign designing, from conception to execution, billing, invoicing and recovery. AD EXPERT ADVERTISING KARACHI, PK.
Worked as “Asst. Marketing Manager - Digital & Conventional” – June 2018 till November 2020 Key Responsibilities:
Planned, analyzed and implemented digital and conventional marketing strategies for brands to promote their business.
Launched comprehensive local and national marketing campaigns through different marketing channels including TV, Print, Below the Line (BTL), Digital and Social Media and Point of Sale (POS).
Led strategic alliances and developed relationships with third party companies to expand customer base for clients.
Responsible for generating leads, managing projects, on-boarding and closing deals with clients.
Supervision of the designing process from initial stage till the completion of whole task.
Led Digital Media Team, launched online campaigns and created strong brand presence on digital media platforms. Worked as “Social Media Marketing Executive”
Key Responsibilities:
Content creation with the creative team for campaigns and daily posts on Social media, including writing creative captions, graphic and video content Ad copies and scripts for campaigns.
Script writing for Advertisements and Events – FB Ads Management and Leads Generation. An Enthusiastic Marketing Professional with a demonstrated history of working in the retail and advertising industry, with over 6 years of success collaborating with diverse brands, spanning from traditional marketing channels to digital platforms. Recognized for my adeptness with clients, strategic campaign design, and delivery of exceptional services. I have the experience and skills to talk to the consumer, not as a brand or a product, but as a person. From FMCG, to NGOs. From SMEs to MNCs, my work has given me a keen insight to understand the consumer and his lifestyle.
ad5m51@r.postjobfree.com
linkedin.com/in/thehamzakhalid/
Flat no: 301, floor 03, Bldg. no: 5,
zone 91, Al-Junoob Gardens.
APEX DISTRIBUTION & MARKETING SERVICES (PVT) LTD KARACHI, PK. Worked as “Sales & Marketing Executive” – November 2016 to May 2018 Key Responsibilities:
Coordinated with third-party agencies to plan and execute comprehensive merchandising strategies, ensuring successful brand campaigns and deployments of all POSMs across retailers and wholesalers in Karachi.
Managed relationships with key stakeholders in the distribution chain, including retailers and wholesalers,
Conducted regular meetings with vendors to review performance metrics and identify opportunities for improvement.
Prepared and presented reports on marketing impact to internal stakeholders and management.
Assisted in the development of marketing products, ensuring quality and adherence to brand guidelines.
Collaborated with cross-functional teams to integrate marketing initiatives into overall business strategies.
Led a team of 9 merchandisers, managing and overseeing their day-to-day activities across the markets. RECKITT BENCKISER KARACHI, PK.
Worked as “Sales Intern” – April 2016 to September 2016 Key Responsibilities:
Sales hunting and outlet induction.
Collecting and maintaining new outlets data by visiting different areas of Karachi.
Responsible for initiating contact with new stores to generate potential leads and establish communication.
Ensuring company’s criteria for productivity, and identifying new sales opportunities for growth.
Building strong relationships with new and unproductive customers to foster long-term partnerships.
Developing effective strategies to promote and expand RB's business reach.
Analyzing and addressing supply-related issues in unproductive markets to improve performance. PROFESSIONAL QUALIFICATION:
IQRA UNIVERSITY (IU) KARACHI, PK. (2018 – 2021)
Bachelors of Business Administration (Hons.)
With 3.3 CGPA
Majors in Marketing & Sales
ACADEMIC QUALIFICATION:
GOVERNMENT DEGREE BOYS COLLEGE KARACHI, PK.
FSC - Intermediate (Engineering) with 3rd Division (2013 – 2017) IMAM HASAN ASKARI PUBLIC SCHOOL KARACHI, PK.
Matriculation (Computer Science) with 1st Division (2011 – 2012) CERTIFICATIONS:
ADVANCED EXCEL CERTIFICATION FROM BIN ZAHIR ACADEMY.
DIGITAL AND SOCIAL MEDIA MARKETING CERTIFICATION FROM BIN ZAHIR ACADEMY.
GRAPHIC DESIGNING CERTIFICATION FROM BIN ZAHIR ACADEMY.
THE FUNDAMENTAL OF DIGITAL MARKETING CERTIFICATION BY GOOGLE DIGITAL GARAGE.
ADVERTISING WITH FACEBOOK (META) & SOCIAL MEDIA MANAGEMENT CERTIFICATION BY COURSERA.
GOOGLE’S PROJECT MANAGEMENT PROFESSIONAL CERTIFICATE BY COURSERA. TECHNICAL KNOWLEDGE:
PERSONAL INFORMATION:
Marital Status: Single Religion: Islam Nationality: Pakistani Date of Birth: 31-July-1995 Languages: English & Urdu Visa Status: Transferable QID REFERENCE:
Available on request.
MS OFFICE MS EXCEL SAP ERP CHATGPT
DASHBOARD REPORTING META BUSINESS SUITE FB ADS MANAGER HOOTSUITE
GOOGLE ANALYTICS GOOGLE ADS ADOBE PHOTOSHOP CANVA
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