Operations & Sales Management

Cover Letter / Summary

What my resume summarizes is that I am an accomplished leader recognized for initiating positive environments where everyone thrives and succeeds.

Highly proficient with technical applications and systems, including but not limited to Google Analytics, Microsoft Suites, and CRM platforms such as SalesForce, Hubspot, Zendesk, ZoHo, and NetSuite.

Successful and extensive experience building D2C, B2B and B2C relationships.

Self-motivated, results-driven professional with exceptional communication skills and the ability to work in cross-functional teams: Sales, HR, Business Development, Clinical, and Project Management, Partners, and Marketers.

Exceptional problem solver, with negotiation skills and the unique ability to think critically out-of-the-box.

Purpose-driven (personally) and goal-oriented (professionally).

Mastered the ability to remain calm in all situations.

D Ann Wasilewski

Cell: 720-***-**** – ******.*******@*****.***

Interior Define / Havenly Inc. February 2023 - August 2023

General Manager, Sales and Operations

Denver, CO

•● Generate new leads by coordinating and executing local marketing events, phone calls, emails, and messaging.

•● Collaborate with the Regional Manager and C-suite management to ensure the profitability of the studio and optimize goal-based results.

•● Recruit, Hire, Coordinate Training, Supervise, and coach all studio staff in the Sales Process. Participate in studio and company-wide meetings and training as needed.

•● Create and execute monthly Team Goals utilizing company KPIs to increase sales percentages with a consultative, value-focused customer service approach. Collaborate with peers and parallel teams to ensure that expectations set during the sales process are met.

•● Business development of local studio from recent bankruptcy status. Re-establish both consumer base and community relations. Ensure Customer Success and retention onsite and on the company website.

•● Manage studio budget, spending, and reporting. Utilized methods of Process Improvement and Strategic Planning, focusing on Profitability and Quality.

•● Strategically utilize Salesforce, Hubspot, and other technology to drive productivity, report on deal pipelines, analyze and track KPI’s.

•Calibrate

•Coach Manager March 2022 - July 2022

•Remote (New York, NY)

•● Remotely manage a team of Health Coaches to deliver a medically based weight loss program.

•● Assist with onboarding training, ensure compliance with HIPAA, and Calibrate standard of Operations. Provided support through the entire phase of program training. High volume start-up environment.

•● Invested in Coach development and growth through weekly 1:1’s and Team Meetings to assist with the expansion of their member panels. Champion ongoing guidance, support, and feedback.

•● Evaluated Coach performance on key metrics and reported weekly statistics on measurable program adherence and member engagement (KPI).

•● 1:1 Coaching of a panel of 20 members utilizing Motivational Interviewing techniques to guide them through their Metabolic Weight Loss journey. Assist clients with Mobile App and platform to work effectively and enhance client experience.

•● Cross-functional collaboration with Marketing, Member Experience, Operations, and Medical Teams to resolve issues and concerns. Utilized various technical platforms to complete online functions.

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•Prestige Fitness/Zone Athletic Club

•General Manager / Sales / Operations December 2016 - January 2021

•Denver, CO

•● Recruit/On-Boarding, Mentor/Coach, and Empower all Member Services, Sales Associates, Personal Trainers, GroupX Instructors, and Kids Club Staff. Conducted staff performance evaluations.

•● Support staffing and training operations to develop Team Members into leadership roles.

•● Maintain member base and increase memberships with lead generation through outside marketing, referrals, digital marketing, community outreach, social media, and B2B collaboration. Utilized full sales cycle to set standards and exceed monthly Membership quotas.

•● Compiled monthly statistical reports and worked closely with the Regional Manager to collaborate on department business plans and forecasts per period.

•● Managing club operations and efficiency, by maintaining a positive and cooperative atmosphere among employees, vendors, and customers.

•● Managing club operations and efficiency: P&L, Inventory, Labor Costs.

•● Conducted onsite events to promote brand awareness and engage with the surrounding community.

•● Developed Exercise programs for specific clientele and performed Group Fitness classes as needed.

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•InGather Research & Sensory

•Lead Client Services / Market Research Technician October 2014 - November 2016

•Denver, CO

•● Coordinate and oversee Qualitative & Sensory Research studies with top U.S. companies.

•● Engage respondents/consumers to ensure focus group/sensory protocols are met.

•● Oversee all audio video, webstreaming, digital uploads and transcription as requested by clients.

•● Maintain knowledge of product/concept in order to ensure success of focus group or sensory study.

•● Host and facilitate all Reality House events.

•● Assist in screening process/recruitment onsite of all consumers participating in studies.

•● Serve as a Moderator for Sensory projects onsite.

•● Product procurement and billing of all projects and studies.

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•M & M Market Management / Capstone Research May 2012 - June 2014

•Field Research Auditor / Inventory Specialist

•Denver, CO

•● Data collection within a specific market in Northern Colorado for confidential study on sales and trend of tobacco and electronic cigarette sales.

•● Systematically prepared documents and assembled statements for weekly submission of data.

•● Diligently monitored and verified all prices, inventory, and delivery invoices of products in study.

•● Conducted various study projects as requested – Coupon Redemption, Sales and local Tax variations, and Brand Pricing.

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•Sunrise Senior Living June 2010 - May 2012

•Lead Care Manager / Med Care Manager

•Broomfield, CO

•● Delegated staff CNA duties. Ensured efficacy of treatments through monitoring of treatment regimens.

•● Coordinated with medical staff to develop care plans for patients.

•● Organized, updated and maintained over 40+ resident charts.

•● Acted as resident advocate and implemented care as part of a team covering 5-8 high acuity patients per shift.

•● Training staff to provide top-quality patient care and ensure HIPAA compliance.

•● Worked as part of a team to execute proper care of body mechanics and safety of all residents and patients.

•● Provided caring companionship to elderly and developmentally disabled patients.

•● Oversee and supervision of day-to-day resident care services.

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•Education

•Nutrition & Healthcare Management

• Denver, CO

•College of Sequoias General Studies

• Visalia, CA

• Fresno State University Certificate Program: Business & Graphic Communications

• Fresno, CA

•Certifications and Specialty Training

•The Mintable

•● Manager Foundation Accelerator Certificate

• HIPPA Comlpliance Certified

• American College of Sports Medicine (ACSM)

•Exercise Physiologist

•● Exercise and Older Adult

• National Academy of Sports Medicine (NASM)

•National Health Examiners

•● Master Trainer Certification

•American Heart Association - CPR, AED, First Aid Certification

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