Writer, Editor and Content Strategist

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SARA LYLE

Denver, Colorado • 772-***-**** • ************@*****.***

www.linkedin.com/in/sara-lyle • tinyurl.com/SaraLyleWorkSamples Innovative Content Leader • Proven Digital Marketing Pro Content Strategy and Development • B2B/B2C Engagement • Social Media Integration Optimized SEO • Doubled Followers • Expanded Publication Reach • Elevated Editorial Excellence Editor of NYT Best Seller • Global Summit of Women Speaker • Hearst Spotlight Award Winner WORK EXPERIENCE

Writer, Editor & Content Specialist

Self-Employed – Remote Feb. 2023 – present

● Versatile creator of health, tech, lifestyle, business, and education stories; profiles and reviews.

● Contributor to top publications including Business Insider and Good Housekeeping, as well as specialized platforms such as Recruitment.com, Staffing.com, diaTribe Learn, Cervivor.org, Wide Open Pets, and more. Articles are regularly syndicated to global news and lifestyle outlets.

● Expert ghostwriter for executives, influencers, and other SMEs, creating thought-leadership content across social media, newsletters, blogs, widely distributed articles, and book manuscripts.

● Specializing in SEO writing and editing, content marketing, and brand storytelling to drive meaningful results; adept at working within various CMS platforms. Lead Editor

Recruitment.com (Toptal LLC) – Remote Jan. 2022 – Feb. 2023

● Revitalized Toptal’s “by recruiters, for recruiters” website, improving UX/UI with high-quality editorial content, better illustrations and infographics, faster loading times, and other upgrades.

● Drove a 15%+ increase in organic traffic over six months by delivering a regular cadence of compelling articles while also optimizing lead-generation strategies.

● Attracted talent acquisition leaders from Ford, Nasdaq, Save the Children, and others to contribute blog posts thanks to extensive outreach efforts and an efficient ghostwriting process.

● Spearheaded a brand relaunch effort in collaboration with cross-functional stakeholders including product, SEO, marketing, social media, UX/UI, and design teams.

● Leveraged empathy mapping, competitive research, and target audience interviews to develop user personas and a comprehensive branding strategy, now in partial implementation. Editorial Director

The Finder (Moovaz Innovation) – Singapore June 2020 – Dec. 2021

● Held dual editor-publisher roles to take charge of this long-running media brand for global citizens in Singapore before and during its acquisition by SaaS startup Moovaz Innovation.

● Led a 12-member Singapore-based team through print and digital content development and optimization, fostering collaboration with diverse contributors from around the world. 2

● Drove a 100% growth in content output on the website with the publication of 6+ articles daily, leveraging the skyscraper technique to move articles up in search rankings.

● Boosted page rank and increased brand visibility by cultivating original content and repurposing existing content to execute new SEO, backlinking, and internal linking strategies.

● Navigated COVID restrictions by orchestrating both in-person and virtual engagement events.

● Secured and strengthened affiliate partnerships with major regional e-commerce brands such as Lazada, RedMart, Chope, and Klook.

● Executed and maintained editorial calendars across multiple websites and print publications. Editor-in-Chief

The Finder (SPH Magazines) – Singapore Sept. 2015 – June 2020

● Guided this nearly 30-year-old brand through significant transitions and organizational change.

● Grew brand’s reach and authority with 50,000+ readers of The Finder and The Finder Kids print magazines by revamping editorial standards, production process, and circulation strategy.

● Drove YoY digital audience growth to 300,000+ UVs and 2 million PVs per month, resulting in a consistent 85%+ organic traffic rate and a significant increase in domain authority.

● Netted a more than 100% increase in Facebook and Instagram followers.

● Produced 150+ editorial and sponsored videos uploaded to website and YouTube channel, fueling social media engagement, organic traffic, and time spent on site.

● Organized 20+ sponsored events in partnership with the publisher and marketing team, resulting in higher levels of engagement, brand recognition, and revenue potential.

● Collaborated daily with sales team while steering key projects, including lucrative partnerships with Marks & Spencer, CHIJMES, KUMON, and global private schools such as Cognita’s. ADDITIONAL POSITIONS & PUBLICATIONS

Freelance Editor

Hearst Books – Remote May 2014 – June 2015

● Packaged and edited Simple Household Wisdom, a modern homecare book by Good Housekeeping, and one book in The New York Times best-selling “7 Years Younger” series. Deputy Editor

Woman’s Day (Hearst Magazines) – New York June 2012 – Sept. 2014

● Directed lifestyle coverage (home, food, beauty, and fashion) at this enduring title then read by 19+ million. Produced three of four best-selling covers. Managed top advertising partnerships. Lifestyle Director

Good Housekeeping (Hearst Magazines) – New York April 2007 – Feb 2012

● Oversaw popular food and home content at this magazine then read by 20+ million. Launched Home Style blog. Spearheaded special projects. Coordinated with 30+ collaborators each month. Senior Editor

Jane Magazine (Condé Nast) – New York Oct. 2005 – April 2007

● Wrote award-winning feature and follow-up article about a friend’s cervical cancer struggle, generating the most reader mail for any story at that time and syndication in U.K. Glamour. 3

EDUCATION

University of Florida – Graduated with Highest Honors Bachelor of Science, Journalism (English Minor)

SKILLS, AWARDS & AFFILIATIONS

Technologies:

Google Drive & Google Office Suite (Google Docs, Google Slides, Google Sheets, Google Forms, Google Meet), Microsoft Office Suite, Adobe Photoshop, InDesign, InCopy, Adobe Illustrator, Adobe Premiere Pro, Acrobat Pro, Google Analytics, Google Trends, Semrush, Ubersuggest, Yoast, Outbrain, WordPress, Drupal, HubSpot, Hootsuite, Mailchimp, Zoom, Skype, Microsoft Teams, Slack, WhatsApp, Asana, Welcome, Miro, Trello, Canva, Paint, Grammarly, AP Style, Chicago Manual of Style, Dropbox, WeTransfer, BrightHire, Upwork, Fiverr, Vimeo, Brightcove, ChatGPT, Gemini Social Media Expertise:

Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter, Reddit TV/Video Appearances:

“Good Morning America”, “The Tyra Banks Show”, DIY Network’s “Blog Cabin” (three consecutive years as part of a magazine partnership), Good Housekeeping TV, NY1, host and/or interviewer for dozens of videos while at The Finder including emceeing annual in-person and virtual awards events Awards & Accomplishments:

Outstanding Young Alumnus, University of Florida

Spotlight Award, Hearst Magazines

Global Summit of Women Speaker (Beijing, China)

Front Page Award for Science, Medicine & Health, Newswomen’s Club of New York John Paul Jones, Jr. Magazine Writing Award, University of Florida ASME (American Society of Magazine Editors) Summer Intern, Seventeen Seasonal Champions, New York Co-Ed Soccer

Finisher, New York Marathon & five half-marathons

Best Singer, Moovaz Innovation

Affiliations:

Classroom & PTO Volunteer, Pine Ridge Elementary School (Aurora, CO) Parent Volunteer, Cub Scouts Pack 2010 (Aurora, CO) Event Support Volunteer, Epilepsy Foundation of Colorado & Wyoming Volunteer, Seven Clean Seas – Outdoor Cleanups (Singapore) Volunteer, Lions Befrienders – Elderly Companionship (Singapore) Board Member, Cervivor, Inc. – Cervical Cancer Prevention (New York)

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