Design Lead Creative Director

EXPERIENCE

FREELANCE DESIGN, CREATIVE DIRECTOR & DESIGNER

NEW YORK, NY, JAN 2014 – PRESENT

Specializing in developing and designing tailored brand and identity systems for small to large scale clients. Utilizing a blend of strategy and intuition, crafting essential and impactful narratives for forward-thinking brands.

CLIENTS INCLUDE: Casa Magda, InnerAn, MullenLowe, Red Antler, Wednesday, Fenty Beauty, Casper, All Birds, Otherside Objects, Bossa Nova Snacks Shop, Allure, School of Visual Arts META, DESIGN LEAD (CONTRACT)

NEW YORK, NY, JUN 2023 – OCT 2023

Led innovating design thinking for Meta’s small business marketing team, employing visual storytelling and simplifying complex concepts. Effectively managing multiple projects, overseeing design and execution prior to release. Collaborating with Executives and Directors, proficient in Google Slides, Keynote, Figma, and communication tools. SHOPIFY, STAFF MARKETING DESIGNER

NEW YORK, NY, FEB 2022 – MARCH 2023

Leading the brand marketing design team by fostering connections between off-platform merchants, consumers, and businesses for Shopify integration. CLIENTS INCLUDE: Trixie Mattel x Twitter, TIkTok, Spotify, Audiences, Channels, Collabs META & INSTAGRAM, DESIGN LEAD & MOTION DESIGNER

NEW YORK, NY, JUN 2017 – FEB 2022

Design Lead & Motion Designer at Creative Shop North America, partnering with strategists and external agencies to create impactful advertising content for IG, FB, and Messenger. Effectively managing multiple projects, overseeing design and execution, collaborating with Executives and Directors, and utilizing Google Slides, Keynote, Figma, and other communication tools for presentations and collaboration. CLIENTS INCLUDE: Instagram, Ad Council, Birchbox, Goodwill, Thrive Market, Sheseido SK-II, Peloton, World Cup, New York Times, Disney, Amazon Fashion, Door Dash YIELDMO, ART DIRECTOR & DESIGN LEAD

NEW YORK, NY, JAN 2015 – JAN 2017

Led the comprehensive development and management of brand identity systems, design, and mobile-first advertising product development at the Google venture startup. SUMZINE MAGAZINE, CO-FOUNDER & DESIGN DIRECTOR

BROOKLYN, NY, JAN 2013 – DEC 2015

Co-founded Sumzine, a biannual slow-fashion magazine in Brooklyn. Designed, produced, and globally featured, including in Vice, Opening Ceremony, McNally Jackson, Cool Hunting, Protein, and Do you read me? (Berlin).

CONDÉ NAST, SENIOR DIGITAL DESIGNER

NEW YORK, NY, JULY 2014 – FEB 2015

Specialized in digital advertising and content creation for various luxury brands. CLIENTS INCLUDE: Vogue, Vanity Fair, GQ, Saks Fifth Avenue, Cointreau, Piperlime, Balmain, Cole Haan, Nordstrom, Gucci, Laura Mercier, Esteé Lauder, Epicurious, Wired BULLETT MAGAZINE, DIGITAL DESIGNER

NEW YORK, NY—JUNE 2013 – SEPT 2013

Specializing in digital publishing and editorial design for the fashion magazine.

CLIENTS INCLUDE: Jonah Hill, Miley Cirus, Jared Leto NEW YORK, NY TIFFANYJEN.COM ********@*****.***

TIFFANY JEN

A design leader & designer

specializing in brand

identity, strategy, marketing,

entrepreneurship, editorial,

and digital design. Her

expertise demonstrates

mastery in creative processes,

delivering visually captivating

& emotionally engaging work.

EDUCATION

MASTER OF FINE ARTS,

DESIGN & ENTREPRENEURSHIP

SCHOOL OF VISUAL ARTS—NEW YORK, NY—2014

Professors: Milton Glaser, Stefan Sagmeister (&Walsh), Gail Anderson, Andy Pratt, Scott Stowell (Open), Wyatt Mitchell (Apple), Louis Fili (Typographer), Brian Collins

(COLLINS), Lee Maschmeyer (Chobani), Willy Wong,

Jennifer Kinon, Bobby Martin (Champion), & Steve

Heller (Design Critic & Writer)

LECTURES & RECOGNITIONS

META—2021, NEW YORK, NY

Instagram Story School

FIT—2021, NEW YORK, NY

Guest Lecturer & Thesis Critic, Textile & 3D Design Course SHORTY AWARDS—2020, NEW YORK, NY

Winner of best use of Facebook & Instagram

GENERAL ASSEMBLY—2016-2017, NEW YORK, NY

Guest Lecturer & Thesis Critic, Visual Design Course ADOBE AWARDS—2014, NEW YORK, NY

Finalist in Illustration Design

CORE SKILL SET

Advertising, Application,

Art Direction, Branding &

Identity Systems, Brand

Strategy, Concepts,

Creative Direction,

E-Commerce, Editorial,

Environmental, Exhibition,

Film & Video, Illustration,

Interactive, Marketing,

Motion Graphics,

Mural, Packaging, Print,

Responsive Design,

Social Content, Strategy,

Storyboarding, UI/UX, Web

SOFTWARE

Adobe Suite CC, Figma,

Keynote, Spark AR,

Cinema 4D (basic),

HTML/CSS (basic)

INTERESTS

3D, AI/AR, Interior

Design & Architecture,

Meditation, Yoga

& Pilates, Music,

Cinematography & Film

LANGUAGES

English & Chinese

TIFFANYJEN.COM — TIFFYJEN @GMAIL.COM — 813-***-****

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