Associate Director Marketing & Sales
Resume:
SANDRA
MCKENZIE
sandramckenzie@optonline.
net
New York, NY 10017
www.linkedin.com/in/san
dra-mckenzie-7180843
SKILLS/TRAINING
• Leadership Training - Leading
With Emotional Intelligence
Leadership, certification,
Jennings Group
• Shipley Color Review
• Adobe Suite/Cloud, InDesign,
Acrobat
• MS Suite
• Salesforce
• SharePoint
• Deltek
• Qvidian
• Chicago Manual of Style
• AP Stylebook
MEMBERSHIPS
• SMPS, NY Chapter,
Professional Development
Committee, member
• WTS, NY Chapter, member
• APMP, member
• NRC Inc., US DEI Committee
Chair (2023)
PROFESSIONAL SUMMARY
Dedicated and performance-driven sales and marketing leader with 20+ years of proven success exceeding goals in dynamic, fast-paced settings, driving repeat business, with an uncompromising standard for quality and
branding. Comprehensive knowledge of A/E/CM market and trends and engaged with an extensive network of driven, successful industry professionals. Collaborative visionary with a dedication to partnering in promoting an engaged, empowering work culture. Track record of
building and maintaining relationships with a diverse range of clients and stakeholders. Exercises independent decision-making skills and sound judgment to positively impact company success.
WORK HISTORY
Network Rail Consulting, Inc. - Associate Director (US), Marketing & Sales
08/2022 - Current
National Marketing and Sales Lead responsible for
delivering multibillion-dollar contract proposals for a diverse range of public commuter and transit rail
agencies, including AMTRAK, BART, CHSRA, LACMTA,
MBTA, NJT, NYMTA, PANYNJ, and WMATA.
• Manages entire life cycle of the procurement process for various bid delivery methods. Includes
prepositioning, client sales calls; market research; partner identification and teaming agreements;
storyboarding; competitor analysis; bid production; oral interviews; post-bid negotiations, including BAFO and contractual terms and conditions; and project handover
• Utilizes CRM, including Salesforce to manage and monitor opportunity life cycle compliance
• Develops and collaborates on commercial aspects of proposals, including legal compliance, pricing
structures (federal and state), and other standard commercial rates to ensure project returns are in line with company policy on contractual agreements, gross EDUCATION
Baruch College, CUNY
New York, NY
Bachelor of Arts: Business
Journalism/Science minor
Cornell University College of
Engineering
Online
Project Management
Professional Certification
(PMP) Expected 2025
margin, operating income, and revenue targets
• Supports regional leadership in monitoring, analyzing, and forecasting viable annual business growth targets to responsibly manage billability, budget adherence, and resource planning
• Implements proactive troubleshooting and problem- solving approach to routine and complex concerns in support of responsive and agile operations
• Represents the firm at industry-led agency and
organization events
• Networks with local and regional businesses to promote partnerships and drive growth
• Oversees annual regional marketing plan, including calendar of events and schedule of key initiatives, White Papers, speaker presentations, and social media presence
• Provides marketing team performance oversight,
training, mentoring, and professional development
BRAVO Group - Senior Marketing Manager
09/2021 - 08/2022
Ensured seamless proposal life cycle development through collaborative exchange and open communication, excellent time management skills, creativity, and strategy to deliver highly strategic proposals.
• Led multiple assignments with organized, cohesive planning
• Managed the preparation of complex proposals/
qualifications packages, including strategy,
storyboarding, QC, and the development of multimedia presentations
• Played a leadership role in strategy formulation, collaborating closely with technical teams to identify discriminators, value propositions, and optimal win strategies
• Collaborated with Business Development to identify leads/lead tracking, pre-marketing, go/no-go analyses, and other proactive bid responses
• Ensured accurate and strategic proposal responses by capture plan meetings, storyboarding, and cross-
functional communications with technical and
corporate SMEs and leadership; developed/updated
marketing database
• Represented firm at industry and professional
association conferences and meetings
Upwork - Proposal Writer, Freelance
6/2020 – 6/2021
Led the coordination and production of work with
Principals/Associates/Business Development team for various consultants, including Vidaris and Spectrum, to ensure delivery of high-quality and strategic proposals, utilizing Best Practices and quality control.
• Planned and managed proposal strategy direction and storyboarding to partner in team and organization
goals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market share
• Led development and maintenance of template
language to achieve a superior proposal experience for clients
• Assessed and refined discriminators, promoting and highlighting unique qualifications and achievements of the firm
• Collaborated with Marketing, Legal, and Finance
teams, as necessary, to produce complete service offer packages within scheduled coordination and production work schedule with Principals/Associates/Business
Development team for various consultants, to ensure delivery of high-quality and strategic proposals,
utilizing best practices and quality control
• Planned and managed proposal strategy direction and storyboarding to partner in team and organization
goals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market share
• Led development and maintenance of template
language to achieve a superior proposal experience for clients • Assessed and refined discriminators,
promoting and highlighting unique qualifications and achievements of the firm
• Collaborated with Marketing, Legal, and Finance
teams, as necessary, to produce complete service
offering
packages on schedule
TY Lin, Hazen & Sawyer - Senior Proposal Consultant 11/2019 - 03/2020
• Developed federal, state, and local proposals for content, win strategy, marketing, and compliance
• Expeditiously delivered strategy, optimized quality metrics for deliverables and provided decision-making support within tight deadlines
• Uncovered client leads for prospecting potential business and bid lead-tracking
• Trained, mentored, and collaborated with technical, administrative, and proposal staff
• Prepared proposals for high-profile water engineering and infrastructure clients, using Shipley method for strategy and design
• Partnered with leadership for strategic planning and win theme development
• Responsible for the development of multidisciplinary proposals and documents involving content, win
strategy, and compliance in fast-paced, deadline-
driven environment; updated firm assets in SharePoint database
• Managed the Bid Workflow Process from initial
reception to final submission, including reviewing proposals and writing recommendations through
Salesforce
• Led development and maintenance of template
language to achieve a superior proposal experience for clients
• Assessed and refined discriminators, promoting and highlighting unique qualifications and achievements of the firm
• Collaborated with Marketing, Legal, and Finance
teams, as necessary, to produce complete service offer packages within schedule
• Managed coordination and production of proposals for various consultants, including Vidaris and Spectrum, to ensure delivery of high-quality and strategic proposals, utilizing Best Practices and quality control
• Planned and managed proposal strategy direction and storyboarding to partner in team and organization
goals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market share
STV Incorporated - Marketing Manager
01/2012 - 07/2019
• Provided comprehensive process for winning proposals and presentations, including review, editing, and
compliance for federal, state, and local assignments in high stakes, accelerated environment
• Prepared proposal material and collaborated in
strategic approach discussions, brainstorming, and go/no-go decisions
• Led and mentored team of up to ten, facilitated new hires, career development training, and supervision of technical, administrative, proposal, and graphics/ creative elements
• Managed agency procurement lead-tracking,
intelligence gathering, and prospecting for new
business through networking and development of client relationships
• As a hiring, training, and mentoring manager,
quadrupled number of proposal coordinator hires and achieved staff retention rate of almost 100%
• Developed and revised SOPS and best practices to provide standard proposals and other corporate
collateral
• Initiated firm's annual company data update process for GSA SF 330s for multidisciplinary firm divisions
STV Incorporated - Editorial & Quality Assurance
Manager
09/2008 - 12/2011
• Responsible for the development and updates of the firm's corporate database of 1200+ professional
resumes, 1000+ project records, tear sheets, and
subconsultant data
• As STV's first Marketing Department Quality Assurance Manager, introduced and updated Best Practices and SOPs for greater efficiencies, productivity, branding
• Trained, mentored, and supervised up to 10 marketing editors
• Provided leadership, career mentorship, and new-hire and refresher curricula and training
Various Medical Education Agencies - Managing Editor 01/2000 – 04/2008
• Oversaw/developed editorial team in development of editorial/concept processes for direct-to- patient/ direct-to-physician advertising and promotional
multimedia material and publication plans,
collaborating closely with Creative teams and subject matter experts (SMEs)
• Oversaw quality control and compliance processes
• Attended client planning meetings, brainstormed
branding and SEO architecture, and concept follow up
• Streamlined processes and introduced best practices into the editorial department
• Led companywide training in referencing and
medical/legal/regulatory (MLR) review fact checking and annotation
• Oversaw uploads of annotated material to MLR portal and attended meetings to defend references and
capture feedback for revisions
• Developed concepts for storytelling content in
alignment with messaging and branding in multimedia to consumers, i.e., DTC, and DTP audiences
.
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