Art Director Graphic Design
Resume:
P A U L
GARDNER
EXPERIENCE
DESIGNER, KNOCK Inc. 2005 - 2009
Hired as a Jr. Designer, promoted to Sr. Designer within three years. Responsibilities included: design conception and layout, brand strategy, photo art direction, photo styling and more. EDUCATION
2001 - 2003 The Art Institutes International Minnesota Associate of Applied Science Degree
in Graphic Design and Visual Communication
2004 Minneapolis College of Art and Design
Continuing Studies, Lifting the Hood: Web Design
ART DIRECTOR, Best Buy Corp. 2009 - 2011
As an Art Director responsibilities included providing creative and design direction to the design and production team. Worked with partners and vendors to build strategic in-store merchandising plan and display design, created retail in-store way-finding systems, informational graphics, fixture design, ideation and execution of seasonal campaign brand development and photo art direction. Was also part of the Geek Squad digital team assisting with designing UX digital tools for consumer facing products.
EXPERTISE
Brand Strategy
Graphic Design
Creative Direction
Photo Art Direction
Marketing
Product Design
UX Design
UI Design
Figma
Adobe Creative Suite
Robohead
Wordpress
Webflow
Microsoft Office
Microsoft Teams
RECOGNITION
2014 Solid Sound Gallery
Poster Show at MASS MoCA
2015 How Design Top 10
Websites For Designers Award
2016 AIGA MN Design Show
Award, Election Poster Design
DESIGN DIRECTOR, Florafauna: Brand Evolution 2011 - 2020 An independent venture that brought together a network of experienced creatives to help business leaders overcome brand, marketing and product development challenges. Collaborated with clients to bring concepts to life from ideation to completion. User interface design, prototyping, MVPs and user testing. We assisted with telling client brand stories to investors, stakeholders and customers. Partnered with clients in healthcare, financial services, architecture, cyber security and more. ART/CREATIVE DIRECTOR, Medica April, 2021 - September, 2022 As an Art Director and interim Creative Director I helped Medica roll out a rebrand overhaul across all health insurance product touch points from digital to print. Was responsible for creating brand awareness campaign work that aligned with OEP (open enrollment period) strategies. Worked closely with business partners and stakeholders and managed a creative team to deliver strategic, engaging work that aligned with Medica’s brand vision and value proposition. DESIGN DIRECTOR, Code Word October, 2022 - Present Currently working as Design Director and UX Lead for a behavioral health product designed to provide innovative technology to reduce the risk of suicide and help people in a moment of crisis. Created the branding, look and feel, and design of the application in direct partnership with the CEO. Also helped develop the go-to-market strategy for this early stage start-up. Art Director and Visual Designer with more than fifteen years of digital and traditional experience executing on building brand assets that ladder up to a relevant value proposition for large corporations, start-ups and everything in between. Excellent communicator and problem solver with proficiency in leading and collaborating with a creative team from project concept to completion. I have a strong desire to do work that is human-centric, purpose driven, and collaborate with a team that has a goal oriented vision. Seeking to leverage my knowledge and experience to create work that will impact people’s lives in a positive way and continue to grow as a creative leader. 111 East Franklin Avenue
Minneapolis, MN 55404
****.***********@*****.***
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