Social Media Marketing Coordinator
Resume:
Rachel Webster
Marketing Specialist
Contact
Midlothian, Tx 76065
***************@*****.***
Objective
Accomplished and enthusiastic marketing coordinator. Proficient in developing integrated marketing campaigns that incorporate marketing communications, digital and social media, direct response, public relations and event management.
Education
University Of Texas at Arlington
BS, Speech Communication
2004-2008
Key Skills
Social Media
Hubspot
Total Expert
Lead Generation
Search Engine Marketing
Event Planning and Coordination
Canva
Word Press
Experience
May 2019-Present
Marketing Support Specialist • Trinity Oaks Mortgage
Leading marketing efforts to promote and increase client engagement to achieve business goals. Create, manage and track all projects to boost brand awareness, promote our services and increase profitability.
Company Communications- coordinates and manages the distribution of external and internal newsletters, email campaigns, borrower alerts, and the company's internal website.
Content Creation- generates engaging news and content to share on social media and realtor/community events.
Graphic Design- creates artwork and mortgage marketing material for Loan Officer/Company use.
Event Coordinating- coordination and execution of industry in-person events and trips.
Website/Content- Monitor and conducts quality control on website content, social creatives, and landing pages. Provides monthly analytics of all.
February 2015-February 2019
Social Media Specialist and SEM • OneSource Virtual
Conceptualize and implement Social media content and graphics for our multiple channel and tracking various Social metrics, pulls analytical data, and identifies and articulates trends.
Engage communities to increase Social engagement and positive sentiment.
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
December 2013- April 2015
Lead Generation Specialist • Trend Micro
Develop integrated demand generation focused marketing programs designed to drive new business acquisition, nurture existing prospects and drive quality sales opportunities.
Focus on programs to engage with our installed-base and to drive up-sell/ cross-sell opportunities.
Work directly with sales team leaders to drive campaigns and programs at all levels to build pipelines and help close business.
Develop and maintain detailed monthly and quarterly key performance metrics reports of all lead generation programs, analyzing the key components of each campaign, including leads, conversions, lists, offers, messaging and creative. Track all campaigns and leads via marketing and sales automation tools.
Volunteering
Marketing Assistant- First Look Sexual Health & Pregnancy Center
Current
Big Sister and Mentor- Big Brothers Big Sisters of America
December 2011-Sept 2018
Relay for Life Event Coordinator- American Cancer Society
January 2013- May 2015
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