Digital Marketing Senior Data
Resume:
Bradford Katzer
Seattle, WA ***15
Email address: *******@*****.***
Skills and Achievements –
Creative, results-oriented taxonomist/data analyst
** ***** ****rience creating and managing taxonomies and data structures for e-commerce sites.
A true believer in data driven decision making.
Worked on large scale taxonomy projects in multiple marketplaces worldwide in leaderships roles.
Strong skills in data extraction with SQL and Python.
Deep understanding of e-commerce marketplace conditions and expectations in Japan.
Native English speaker and strong conversational Japanese language skills.
Professional History –
Assistant Manager of Taxonomy Management Team
Rakuten Group Aug. 2021 - present
Assistant manager to the team that designs, implements, and maintains the product categories and facets for the taxonomies on all the platforms in the Rakuten ecosystem. These platforms include Rakuten Ichiba, Rakuten Fashion, Rakuten car. This team creates and maintains taxonomy data, including such elements as attribute models and metadata as well as product categories and their structures. Extraction and analysis of customer interaction metrics to help make decisions about retail data architecture Managing the taxonomy portion of the remodeling of attribute data structure in Rakuten Ichiba, the largest platform in the Rakuten ecosystem. Hiring and taxonomy training of new members of the CAMD department. General consultations on taxonomy related issues.
Taxonomist II
Amazon July 2015 - July 2021
Designed, created, and implemented the browse structure for e-magazines and physical magazines; this customer-facing taxonomy was implemented across 4 of Amazon’s marketplaces. Conducted Office Hours related to browse and taxonomy issues in Amazon’s Tokyo office; these sessions were conducted in Japanese. Joined the taxonomy working group dedicated to international expansion. Took responsibility for the expansion into the Australia marketplace; was the point of contact in browse for the expansion into physical products in the Australia marketplace. Organized the browse QA of the 22 stores scheduled to go live on launch day for the Australia expansion project. Browse lead for the launch of the of 22 stores for the Australia expansion project.
Taxonomist I
Amazon Jan. 2013 – Jun. 2015
Maintained customer-facing product taxonomy for stores across multiple Amazon marketplaces. Organized the implementation of entire store taxonomies for Amazon.in. Hired and trained local taxonomists for the India marketplace. Redesigned the Kindle electronic book store browse structure in several marketplaces, including Japan. Conducted in depth analysis of the customer interaction after the electronic book store restructures had been implemented to measure the success. Responsible for the launch of the browse experience for the launch of several Amazon devices and programs, including versions of Kindle e-readers, Kindle Fire tablets, and programs like Kindle Unlimited across multiple Amazon marketplaces.
PIM Administrator
Johnstone Supply Jun. 2011 – Dec. 2012
Administrator of the Product Information Management system and software at the corporate office of the Johnstone Supply cooperative. This system contains data for over 60,000 products sold by the membership of the cooperative and is considered the ‘single point of truth’ for vital business information. The type of data ranges from product specifications to pricing matrices. The administrator is responsible for the integrity and accuracy of all enterprise data.
Data Migration Analyst
State of Oregon P.E.R.S Mar. 2011 – Jun. 2011
Identifying and resolving data integrity issues that arose from the migration of public employee retirement data from a legacy system to the new, updated software. This is a short-term contract position.
Merchant Data Analyst
G2 Web Services June 2009 – Mar, 2011
Analyzed merchant data from many of the world’s leading financial lending institutions to confirm that it has all necessary data points for successful monitoring of e-commerce site; formatted data to fit the specifications for the internally created monitoring software; prepared training material for new analysts in the Merchant Data Management department; translated Japanese language site.
Production Manager
Imagenet LLC. October, 2007 – March, 2009
Managed an eleven-member second shift team. The main responsibility of the second shift is to Nordstrom, one of Imagenet`s largest clients. I supervised all aspects of this process, ensuring that we met the seventy-two hour turnover deadline stipulated in the contract with Nordstrom; monitored and maintained the server to which all Nordstrom Financial Bureau Documents are uploaded.
Education –
The Evergreen State College, Bachelor of Arts, 1996
East Asian Studies, Japanese Literature and Film
The University of Washington, Database Management Certificate Program, 2009
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