Digital Marketing Management Outside Medical Sales Aesthetics
Resume:
Aaron Barnett
Tampa, FL
****************@*****.***
• Results-driven professional with strong time management, communication, and analytical skills, excelling in both independent and collaborative work.
• Experienced in digital media marketing, analytics, management, and B2B sales.
• Proven success working in remote, hybrid, and in-person environments.
• Have worked in both non-profit and for-profit sectors. Authorized to work in the US for any employer
Work Experience
Medical Sales Representative
Stern At Home Physical Therapy - Austin, TX
September 2023 to Present
• Conduct market research to identify potential clients in the healthcare sector, including internists, neurologists, hospitals, nursing homes, and independent living facilities.
• Utilize exceptional interpersonal skills and innovative sales techniques to establish and nurture client relationships, consistently exceeding sales targets.
• Implement proactive follow-up strategies to cultivate leads and close accounts, driving business growth and maximizing revenue.
• Stand out from competitors by providing personalized touches, such as homemade treats, during client interactions to reinforce brand recognition.
• Collaborate cross-functionally with internal teams to ensure seamless service delivery and customer satisfaction, driving repeat business opportunities. Digital Marketing Specialist & Data Analyst
Northern Virginia Technology Council - Washington, DC September 2022 to September 2023
• Designed effective on-brand graphics for all digital and printed marketing channels.
• Wrote copy for social media posts, newsletters, emails, and web pages and ensured all content was free of grammatical error.
• Worked directly with executives to create and execute marketing plans for each of our events and ensure high attendance rates from our members.
• Analyzed financial and marketing data to optimize budget allocation, resulting in a 10% decrease in overall marketing expenses while increasing ROI by 25%.
• Made recommendations to management through presentations or written reports, effectively communicating data-driven insights and recommendations.
• Created brand guidelines and constructed templates for social media posts, newsletters, and emails, significantly decreasing turn around on any announcements made through digital marketing channels.
• Led a team to completely revamp our website, ensuring it properly reflecting our new brand image and met all standards in terms of visibility and accessibility. Digital Marketing Manager
Cosmetic Surgery Associates - Bethesda, MD
June 2019 to September 2022
• Achieved $2.5m in sales revenue through targeted social media posts across Facebook, Instagram, YouTube, and TikTok from 2019 to 2022, utilizing data-driven insights to optimize campaigns.
• Managed an advertising budget ranging from $15,000 to $20,000 each month, effectively allocating resources to drive results.
• Increased new patient consults by 20% through the development of events programming and targeted education, utilizing analytics to inform strategy and optimize performance.
• Educated supervisors on social media strategy and ROI through monthly reporting that focused on analytics, data visualization, and feedback, effectively communicating insights and recommendations to drive business growth.
• Organized and executed events at local health & fitness facilities to offer interested parties the ability to ask questions in a public forum.
Supervisor
Hilton Baltimore BWI Airport - Baltimore, MD
May 2018 to June 2019
• Organized multiple team-building exercises that strengthened bonds between staff and increased productivity.
• Improved auditing and cash counting accuracy by creating user-friendly Excel spreadsheets that compiled invoices, payments, and accounts receivable.
• Ensured guest satisfaction by effectively problem-solving in a high-pressure environment. Education
Bachelor of Arts in Economics
University of Maryland - College Park, MD
December 2022
Skills
• Analytics (3 years)
• Digital Marketing (3 years)
• Google Analytics (3 years)
• Adobe Photoshop (3 years)
• Adobe Premiere Pro (3 years)
• Adobe After Effects (3 years)
• Facebook Ads (3 years)
• Google AdWords (3 years)
• Email Marketing (3 years)
• WordPress (3 years)
• Social media management
• Communication skills
• Branding
• Microsoft Office
• Microsoft Word
• Search Engine Optimization (SEO)
• Adobe Illustrator
• Adobe Dreamweaver
• Adobe Creative Suite
• Video Production
• Adobe InDesign
• Events Management
• Content Development
• Web Design
• Content Creation
• Photography
• Presentation skills
• Social media marketing
• Graphic design
• Copywriting
• Web Development
• Layout Design
• Proofreading
• Sales
• Communication skills
• Direct sales
• Marketing
• CRM software
• Events management
• Branding
• Digital marketing
• Customer service
• Email marketing
• Social media management
• Content development
• Content creation
• Analytics
• Analysis skills
• Financial analysis
• Graphic design
• Adobe Creative Suite
• Web design
• Adobe InDesign
• Video editing
• Adobe Photoshop
• Presentation skills
• Home health
• Home & community care
• Organizational skills
• Microsoft Office
• Upselling
• Adobe Illustrator
• Microsoft Powerpoint
• Microsoft Word
• Microsoft Excel
• SEO
• Google Analytics
• Website management
• Facebook Advertising
• Content management
• Adobe After Effects
• Adobe Premiere
• Budgeting
• Management
• Medical office experience
• Canva
• FileMaker
• Marketing automation
• Performance marketing
• Product development
• Negotiation
• Product demos
• Outside sales
• E-commerce
• Keyword research
• Conversion optimization
• Google Tag Manager
• Research
• Twitter Ads
• Google Ads
• Paid search marketing
• Affiliate marketing
• Business development
• Multichannel marketing
• Time management
• Event marketing
• Filing
• Typing
• Customer relationship management
• Blogging
• Territory sales
• Relationship management
• PPC Campaign Management
• Sales strategy
• B2B sales
• Financial concepts
• Accounting
• Forecasting
• Google AdWords
• Medical sales
• Writing skills
• Primary care
• A/B testing
• User Experience (UX)
Certifications and Licenses
Driver's License
Assessments
Sales skills — Proficient
November 2023
Influencing and negotiating with customers
Full results: Proficient
Analyzing data — Proficient
June 2022
Interpreting and producing graphs, identifying trends, and drawing justifiable conclusions from data Full results: Proficient
Social media — Proficient
August 2022
Knowledge of social media techniques and analytics interpretation Full results: Proficient
Customer focus & orientation — Proficient
March 2024
Responding to customer situations with sensitivity Full results: Proficient
Marketing — Proficient
July 2022
Understanding a target audience and how to best communicate with them Full results: Proficient
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
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