Creative Director Social Media

Cell: 310-***-**** hansforsman@HANS FORSMAN gmail.com https://hansforsman.com/

(NASA Password: AndBeyond)

Creative Director, Art Director, Designer, Brand Builder, Storyteller & Innovator PROFESSIONAL EXPERIENCE

Freelance

Creative Director, Art Director, Designer, Copywriter 07/ü ü 2023 NASA scripting, experience NFL Vis compositing, interactive. – ID, 04/Super brand design 2024 providing Bowl development, Working story motion, system, Soulful and strategy, in video, creative, message partnership rebrand, AI and production, research, art development. content live direction, with experiential art creation compositing, influencers, direction, copywriting, I led across event, creative design, CBS storyboards, digital, and and design, direction illustration, integrated the social, UI/NFL, animation, UX, and experiential, we campaign. emerging web worked exceeded development, motion, hands-technologies, I TV, spearheaded our and print, audience on, video illustration, writing OOH AR, production. branding, KPI and copy, VR, by MR, 2x. The 360 Agency

Creative Director - Art Direction, Design, Content, Copy 12/Worked campaigns, developing Vis creation Clients: Freelance ID, ü ü ü ü ü ü ü ü 2019 design Led best-Directed Developed Created Concepted Directed Spearheaded Directed AT&hands-across – pitches, experiential 07/creative T, in-systems, Warner on show 2023 social, themed, AT&and and and and and directing and developed developed the T Essence digital, led developed Media, brand directed live-events, experiential developed EDF teams, service creative development, Clean TV, experiential HBO, influencer music the City collaborating radio, visual events the AT&Beauty Vrbo, Year’s destination vision, strategy award-live T strategies Expedia, TV for event. marketing, “Angelenos Justice production, streams, strategy, Super consumer winning for to Moving rentals strategize, social the City for Saturday print, cross-copy, Expedia Effie Do” Year, AT&illustration, and for campaign, AT&OOH, awareness winning T scripting, channel Vrbo internal concept Environmental Night T Dream Group from AR PR launch exceeding photography, Vrbo and marketing #and in audiences, and cultural design, 4 campaign Black to emerging awareness execute Reunions #campaign 1 Defense interactive, Future amongst fluency our campaigns, including with insight-KPI motion, media campaign campaigns. Makers and Fund minimal initiative. by multi-200%experience fueled technologies. UI/panels video, social integrated UX, cultural with budget. . solutions, web CRM and campaigns, John with performances. development, consumers. and campaign Legend. Lady integrated content Gaga. and Creative Director, Art Director, Designer, Copywriter, Product Development 03/Spearheaded Clients: Power Javelin ü ü ü 2019- Crunch, Developed Launched shoots, Power Novelis, 12/brand Crunch 2019 Hungry print, WSC WSC and development, content Natural brand Launched Natural Jack, DARPA, development. creation, Healings Healings, Novelis integrated HomeAdvisor, and Wellness, UI/multi-direct UX campaigns, platform design, The sales. FOX, Realm social Smithsonian AR experiences, Academy, sales and and integrated Institution product collaboration Webcam campaign, design, Social tool, AI/Shopper, e-increasing AR/commerce, VR, AT&and sales T, video games. Crayola, 30%and . MLB, photo Group Creative Director – Content and Creative Strategy, Art Direction, Design and Copy 05/Clients: ü ü ü ü ü ü 2017-Opened Led voice Worked social, Grew Led Consistently AT&02/data-omnichannel T while AT&2019 (mobile, acquisition, and hands-driven T delivering account grew led UI/on, content presentations 360 UX, the providing retention, by new video, campaigns innovative, pitching and Javelin photography, CRM ongoing win-with innovative and LA creative data-back)VP office, helped leadership and driven, DIRECTV, CRM, strategy ideas, C-hiring strategically level creative television, across building 30+ executives. that Warner employees content multi-drastically develop relationships, emerging Media, segment, solutions and design BMW cut technology, contractors costs integrated and that systems and identifying engaged increased AR, and in campaigns less experiential, and the actionable than new drove engagement within a AT&year. loyalty. and insights. T digital, brand print. 200%. Direct Partners and RAPP

Chief Creative Officer and Creative Director

01/Clients: ü ü ü ü ü ü ü ü ü 2013-I and marketing, production, Elevating, and Launched creative marketing, Created and Grew optimization Won Successfully Cost-Helped WWE, was 10/led increased emerging effectively and retained WhiteWave 2016 HBO, win pitches, Direct strategy, successfully SToK managing, managed original VIZIO. photography, VIZIO, launched and media profit by Partners' increased cold directed expanding RAPP ideation, Foods Elevated Silk, content, margin brew capabilities, teams, and launched HBO to International Silk, new integrated mentoring video, Foster resolve coffee. branding, NOW, brand partnerships, social, 30% cross-Organic brand the motion, Farms increasing Working by providing contracts perception channel digital, WWE and identity an implementing brand Horizon, Delight, internal brand growth print, Network, budgets, design, with content development, product, after business and and Horizon lift and packaging, multidisciplinary campaigns, and developed they by UI/lift planning, International new and exceeding external 322% content, UX, over by acquired Organic, creative team 175% copy, the client 250% with social, digital design, cross-processes. integrated and our live-while SToK, Direct in relations, gamification Delight with teams creative subscription digital, digital, and functional action art elevating Foster captivating Partners social direction, and by launch content, social, and video, strategies. 300% social Farms, campaigns, and creative performance the KPI 04/campaign, video, and performance creative Vis through UI/creative influencers, by 2016, Flickr, photography. ID, UX, 225% team, and influencer design I video and influencer data Rackspace, worked culture. print. data. I slashed optimization. I optimization. performance production, systems, spearheaded hands-costs AAA on Zugara

Designer, Art Director, Creative Director, and Group Creative Director 2001-2013

ü In Developing development, 2008 I helped new digital processes, re-launch and social Zugara I worked experiences, from hands-a full-on campaigns, service with cross-digital experiential functional agency to teams, events, an emerging spearheading and AR technology / VR experiences. brand agency. and product ü Developed concepts to pitch and win $23 million in new business. ü Built and mentored an award-winning cross-functional creative team of 31. ü Directed global teams, Barbie we Dream successfully Closet opened experiential the doors campaign, to rave design, reviews and at AR New experience. York Fashion Working Week. hands-on with ü Provided art direction and design for PlayStation E3 Experiential. ü Launched the AR Webcam Social Shopper, the first monetized eCommerce AR product. ü Created Zug Star, an MR emerging technology allowing multiple people to interact in the same video stream. ü Created the first paid media AR Ad banner game for AT&T using motion detection. ü Opened video production, Zugara Studios photography, under Zugara, 3D, motion, specializing and postproduction. in emerging media technologies, original content creation, ü Directed commercial, talent interactive, from Jay Z, social 50 Cent, content, Paula video, Abdul, and and photo Peyton shoots. Manning to camera-shy newbies for live-action ü Launched Seals and Jak AAA and game Daxter. titles for PlayStation, Activision, and many others, from God of War to SOCOM U.S. Navy ü Spearheaded the award-winning RBK and DGK “I Am What I Am” international campaign. Clients: of Schlumberger, Reebok, Michigan Bachelor Defense, ü Directed across PlayStation, Mercedes-- State English, DARPA, digital, Mattel, University, and Benz, Emphasis National Reebok, launched interactive, MGA, Porsche FOX, E. Guard, Vivendi Film the Lansing, Nestle, experiential, Thematic award-Toyota, Universal, MI Purina, winning Lexus, & EDUCATION International and THQ, U.U.S. Casio, social. S. Air Activision, Air Force, Samsung, Force AND Communications Anthem OTHERS 2K, Do Best Something Square Blue Buy, Enix, Cross, Johnson Amazing Red Toyota, Bull, and campaign, Johnson, U.AT&S. Air T, Procter Force, working Muscle Department & Milk, hands-Gamble, on Art Visual Institute Arts, Multimedia of Colorado, and Denver, Communication CO Lansing Cinematography Community and Video College, Production Lansing, MI Core Leadership Team Strategy Experiential Project Product Responsive Figma Sketch Google Keynote Skills Building Slides Management Design, – Design Proficient UI/UX in Brand Brand Content Video Live Product Communication Figma Adobe Color NightCafe MAC Action Psychology Production Development Identity Animation After and Creation Development Direction PC Effects Visual Emerging Social Animation 3D Prototype, AI Adobe Adobe Performance MidJourney Tools and Media & Creative Premier Motion and Exp. Media User Prompts Optimization Design Graphics Pro Suite Flows Tech Concepting Creative New Presenting Interactive Photography Human Adobe Adobe Maya, Dall E Business 3Ds Illustrator Photoshop Centered Writing Max Design Design Patents ü Real-dimensional time manipulation space. and interaction with multiple dynamic and synchronized video streams in ü Providing a simulation of wearing items such as garments and/or accessories.