Social Media Digital Content

Jessie Miller

ad5ewq@r.postjobfree.com 404-***-**** Atlanta, GA

WORK EXPERIENCE

JessSocial LLC. Atlanta, GA

Digital Media Strategist/Freelance Mar 2016 - Present

• Develop and execute digital and social media strategies that align with clients' business objectives, incorporating industry trends and facilitating cross-team collaboration through project management systems. CNN Newsource Digital Atlanta, GA

Digital Content Producer/Editor Dec 2019 - Dec 2020

• Wrote, reviewed, and edited copy while maintaining uniform brand identity across digital channels, aiding in the preservation and improvement of CNN's brand identity. Produced and managed CNN's website. Gray TV DCC Atlanta, GA

Digital Content Specialist Dec 2017 - Jun 2019

• Served as point person at the Digital Content Center in Atlanta, GA for a network of more than 90 TV stations and their websites. Wrote stories for the politics, health care, and international news verticals NBC WXIA 11 Atlanta GA

Multiplatform Producer Aug 2016 - May 2017

• Assessed environment, capabilities, and needs of audiences across multiple platforms; developed social media strategy and its execution plan; crafted best practices and launched plans to manage digital initiatives Al.com-Alabama Media Group Mobile, AL

Marketing and Advertisement Representative May 2015 - Aug 2016

• Facilitated client engagement in digital advertising initiatives, leveraging Salesforce to meet their marketing needs.

• Collaborated with vendors to effectively resolve content management system discrepancies through various communication channels, including phone and ticketing systems.

• Achieved a significant uplift in digital sales, realizing a 52% increase within the New Orleans and Gulf Coast regions.

EDUCATION

University of South Alabama – Communications/Broadcast Journalism. Mobile, AL

SKILLS

Communication Strategy Content Creation Social Media Management SEO Optimization Email Marketing Copywriting Market Research Data Analysis Brand Development Campaign Management Content Strategy Web Analytics Blogging Press Releases Public Relations Audience Engagement Graphic Design Content Marketing PPC Advertising SEM Lead Generation Customer Relationship Management (CRM) Marketing Automation Competitive Analysis Storytelling Creative Writing Editing Proofreading Market Segmentation Trend Analysis Campaign Optimization A/B Testing Google Analytics Content Calendar Management Social Media Advertising Influencer Marketing Video Marketing Community Management Customer Retention Sales Funnel Optimization Data Visualization Online Reputation Management Customer Personas Content Syndication Email Automation Landing Page Optimization Multichannel Marketing Mobile Marketing User Experience (UX) Optimization Conversion Rate Optimization (CRO) Social Listening Crisis Management Event Marketing Webinars White Papers Thought Leadership E-commerce Marketing Market Positioning Marketing Strategy SWOT Analysis Content Management Systems (CMS) HTML/CSS Influencer Outreach Customer Surveys Customer Journey Mapping Brand Identity Viral Marketing Behavioral Targeting Data-driven Decision Making Content Personalization Customer Acquisition Online Advertising Budget Management Project Management Reporting and Analytics KPI Tracking Stakeholder Communication Campaign Performance Analysis Trend Forecasting Social Media Monitoring CRM Integration ROI Analysis Marketing Automation Platforms (e.g., HubSpot, Marketing Content Optimization Lead Nurturing Website Management Blog Management Infographic Creation Podcasting Video Editing Marketing Research Tools (e.g., SurveyMonkey, Qualtrics) Google AdWords Facebook Ads Manager LinkedIn Advertising Twitter Ads Pinterest Ads Snapchat Marketing TikTok Marketing Continuous Learning and Adaptability

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