Digital Producer Project Management

Yousuf M. Baqir

+971-**-******* / ********@*****.***

Dubai, U.A.E, linkedin.com/in/yousufmb

Digital Producer & Product Owner

Summary -

Results-driven Digital Producer with 16 years of experience in delivering high-impact digital solutions.

Proven expertise in Agile methodologies, Scrum, and Kanban, combined with a strong technical background in software/web development.

Recognized for driving revenue growth, streamlining processes, and leading cross-functional teams.

Adept at balancing product standardization and customization for maximum efficiency.

Extensive track record working with industry-leading brands including IBM, Coca-Cola, Audi-VW, and Unilever.

Completed ThePower MBA, Business 360 Course from ThePower Business School.

Areas of Expertise -

Agile Methodology, Scrum, Kanban, Jira

Project management

Product management

Process development and management

Product Roadmaps & Backlog

Business requirement analysis

Budget management

Scope of work, Cost proposals, Project plans

Idea generation with creative team

Information architecture

User experience (wireframes, user journeys)

Gamification of customer engagement with brands

User interface design & Tech build: Web, Mobile, Apps

Quality assurance

Google Analytics, New Relic and similar digital performance analytics tools

Current Position -

Digital Product & Delivery Manager INFORMA MARKETS Dubai, U.A.E. Jan 2016 – Present

Lead Web Services and Digital Production global team

Spearhead product ownership and delivery management for a custom-designed system on Adobe Experience Manager (AEM), ensuring alignment with business objectives and maintaining top-tier quality standards.

Manage 350+ event websites on AEM, strategically designed to generate attendee and exhibitor leads.

Successfully executed a multi-site SEO project, significantly enhancing Core Web Vitals and driving substantial traffic and revenue improvements on the Content platform.

Drastically reduced digital production time by 40% through waste identification and the implementation of optimized processes and templates within the Event platform (AEM).

Migrated over 200 websites, all with unique brands, to Adobe Experience Manager (AEM) within a year.

Utilize Agile methodologies, particularly Scrum and Kanban, using Jira for project management.

Provide sprint planning advisory for business requirements and technical debt.

Providing user experience and best practice consultation, and content generation strategy to marketing teams for the creation of websites and user journeys.

Managed a team of AEM developers based in the US and India, effectively managing team budget and resource allocation.

Improved team performance by evaluating and tweaking processes and introducing new tools to monitor and control the output quality.

Other platforms managed: Umbraco, Epi Server, WordPress, Drupal.

Key Achievements:

Maximized platform efficiency by strategically balancing customization and standardization of features, resulting in streamlined operations and heightened product quality.

Provided valuable user experience consultation and content generation strategies to marketing teams, ensuring the creation of seamless websites and user journeys.

Improved team performance by evaluating and tweaking processes and introducing new tools to monitor and control the output quality.

Previous Positions -

Executive Digital Producer OgilvyOne Dubai, U.A.E. Jan 2012 – Dec 2015

Lead Digital Production Unit of OgilvyOne Dubai.

Increased RSA’s online car insurance purchase by 300% in the first 4 months by implementing a new user experience on the website; Designed similar journeys for Home and Travel insurance purchases.

Manage Volkswagen’s regional multi-language websites on AEM.

IBM MEA iOS and Android app: allows IBM to push custom content to its audience.

Coca-Cola Research Council iPad app, showcase Coca-Cola’s market study report with approx. 3,500 downloads.

Volvo Car XC60 3D virtual car experience on the website and an iPad app to generate test drive leads. Reached 236,233 unique users during the campaign with an average brand engagement of 90 seconds per visit.

Volvo Car S60 launch/awareness campaign - Retro Pinball game: generated 145,710 visits and 348,198 page-views in less than 6 weeks with 6-minutes average time spent on the website.

Kotex Arabia: Launched brand website with the online community.

Coca-Cola: Developed online games and competitions for Fanta, Sprite and Copa Coca-Cola Facebook pages.

Created in-mall activation and direct marketing tablet apps for Audi, Philips, and Sunsilk-Unilever.

Enabled Dubai Culture & Arts Authority to take their paper-based application submission system fully online. Revised existing business process for the online user journey and provided a single dashboard to manage all applicants, information, and reports.

Key Achievements:

Set up and led the Digital Production Unit, a self-revenue generating entity within OgilvyOne Dubai, expanding the unit by 400% and achieving revenue growth of over 54% in the first year of operation, making it the most profitable unit in the agency on revenue earned per employee.

Increased agency workflow efficiency by introducing new management processes, custom tools, and templates.

Digital Producer OgilvyOne Dubai, U.A.E. Mar 2010 – Dec 2011

Digital Project Manager IMPACT PROXIMITY (BBDO) Dubai, U.A.E. Oct 2007 – Feb 2010

SharePoint Intranet for Ooredoo Kuwait

SharePoint website for Dubai Health Care City

Corporate and brand websites for Dubai World Trade Center exhibitions. Over 13 exhibition-websites developed on a custom-built CMS.

Software Developer IMPACT PROXIMITY (BBDO) Dubai, U.A.E. May 2005 – Sep 2007

Application Developer VERTICITY - www.verticity.com Jul 2004 – Jan 2005

Software Engineer ROYAL CYBER – www.royalcyber.com Jun 2003 – Apr 2004

Key client portfolio -

IBM, Philips, Coca-Cola, Pepsi Co., Nutricia (Danone), Nissan, Chrysler, Volvo, Audi-Volkswagen, General Motors, Kimberly Clark, Unilever, P&G. Nestlé, BP Castrol, Al Jazeera TV, Commercial Bank of Qatar, RSA Insurance, Wataniya Telecom, Dubai Cultures, Dubai Healthcare City, Arab Health, GITEX, Cityscape

Education -

ThePower MBA - Business 360 Course

ThePower Business School - Sertifier.com certificate

Certificate of Achievement by Informa Markets' – Credential.net certificate.

Bachelor of Science in Computer Engineering

Sir Syed University of Engineering and Technology

Majors: Software Development (4 years)

January 2000 – December 2003

Courses

Management Essentials: Leading People Through Change - Leading People through Change

Informa Ignite Data Driven Journey: Green Belt certified. Credly badge.

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