Sales Director National

GREG SPENCE

Dallas – Fort Worth Metroplex • 575-***-**** • ad5e0j@r.postjobfree.com • www.linkedin/in/gspence157 NATIONAL SALES DIRECTOR • DIRECTOR OF SALES • SALES OPERATIONS LEADER Senior Sales Executive and strategic business leader with a robust background in spearheading sales teams, optimizing customer service operations, and pioneering innovative business initiatives. Adept at steering cross- functional team leadership, business expansion, and sales strategy implementation. Expert in cultivating pivotal C-suite partnerships, driving substantial account growth, and nurturing sales talent. KEY SKILLS & EXPERTISE

Sales Leadership & Team Development

Professional Skills Development

Learning Management System (LMS) Promotion

Strategic Business Planning & Execution

Sales Coaching & Performance Mentoring

Business Development & Market Expansion

SaaS Sales & Account Management

Data-Driven Decision Making

Customer Needs Analysis & Solution Selling

CAREER ACCOMPLISHMENTS

• Elevated sales team performance by implementing structured coaching and mentoring programs, enhancing professional growth, and ensuring consistent achievement of sales targets within the consumer goods sector.

• Spearheaded the development and launch of an industry-disruptive product line, driving a 47% surge in sales revenue, thereby contributing to a historic $4.1M growth.

• Pioneered and implemented innovative sales methodologies, resulting in a 380% increase in sales over eight years, achieving $71M in revenue, and on track to hit $92M.

• Devised and executed a comprehensive national sales strategy for a $4B channel partner, boosting average sales by over 280% and leading to a $100M increase in top-line growth.

• Played a foundational role in the startup phase of Sleep International, establishing market presence and surpassing sales targets with $20.6M in revenue, paving the way for sustainable growth. Company – Position Translation: National Sales Director to Director of Sales

• As National Sales Director at Stratascale, initiate, develop, and execute business operations and sales strategies that will resonate with the corporate directives to transform sales efforts potentially over 380% and directly contribute to revenue growth and market expansion.

• Ability to devise corporate mission objectives and overall leadership initiatives that align to develop and execute a sales strategy in line with Stratascale’s goals, inspiring the sales team to exceed targets while professionally representing the brand effectively within defined territories.

• Executed sales operations management by initiating and optimizing CRM usage to streamline processes and enhance growth and efficiency, driving sales program improvements, and preparing reports and forecasts for management.

• Fostered key C-Suite partnerships and analyzed market trends to identify opportunities for the company’s class-leading products, demonstrating a strong alignment with target clients and market engagement focus.

• Actively contributed to Stratascale’s corporate strategy, and policy-making decisions, as part of the executive leadership team, showcasing a collaborative and objective approach to achieving corporate objectives. CAREER EXPERIENCE

SLEEP INTERNATIONAL, LLC

National Sales Director – Head Of Sales 2012 – 2023

• Pioneered and executed direct sales operations and strategies, driving unprecedented double-digit growth and transforming the division into a $71M powerhouse.

• Curated and managed national sales and training initiative utilizing analytics to enhance productivity, resulting in a 280% average sales increase surpassing $100M OSG and improved customer service for a $4B partner.

• Established and led a new sales entity, increasing revenues by 383% through profit-driven strategies and agile planning.

• Implemented CRM solutions, enhancing sales processes, and providing comprehensive training to maximize sales rep productivity.

• Engaged in executive outreach, aligning corporate objectives, and managing P&L to optimize ROI. Senior Regional Key Account Manager 2012 – 2015

• Integral in the brand launch and market penetration during the start-up of Sleep International start-up within the landscape, negotiating with national and regional leaders to deliver outstanding sales results.

• Cultivated exceptional relationships across all levels of $2.2B clients, propelling the brands to leading positions and driving a 216% increase in net revenues doubling market shares within the client segment.

• Revitalized sales and unit productivity within the territory, amplifying regional growth by 108% to $10.2M. KING KOIL, LLC

Regional Key Account Manager 2010 – 2012

• Managed new and existing business development across key southern states, establishing strategic alliances and championing product introductions within the $28.5B retail market.

• Catalyzed regional revenue growth to $18.3M, pioneering strategies that doubled sales volumes and surpassed projections by 17%, showcasing a unique understanding of the industry's nuances. ADDITIONAL EXPERIENCE

THE SPRING AIR COMPANY – Regional Key Account Manager 2007 – 2010 ARAMARK UNIFORM SERVICES – Territory Sales Manager & Trainer 2005 – 2007 PROFESSIONAL QUALIFICATIONS

• Mastery of the sales methodologies, techniques, and best practices, with the ability to coach and develop sales professionals at all levels, including training trainers.

• Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport and influence key stakeholders at any level including C-suite.

• Critical and strategic thinker able to analyze competitive and market trends, identify opportunities, and develop actionable plans to drive revenue growth.

• Over 10 years of senior sales leadership experience, with SaaS/imaging equipment, manufacturing, industrial, and service industry.

• Expert in sales methodologies and certified in CRM systems (e.g., Salesforce).

• Exceptional communication, prioritization, organization, and execution skills, ready for US & foreign travel. MILITARY

ARMY NATIONAL GUARD – MOS/13Fox

EDUCATION AND PROFESSIONAL DEVELOPMENT

CANADIAN VALLEY TECH – ACTRAR

SALESFORCE – Sales Operations Specialist

WEST VIRGINIA – Sales Operations Management

INVICTUS – High-Performance Leader Coaching

MILLER HEIMAN – New Strategic Selling ACCLIVUS R3 SOLUTIONS – Sales Negotiations

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