Digital Marketing and Analysis

PUNITHAN

SAMINATHAN

SKILLS:

• Market research and analysis

• Cultural analysis

• Secondary data scraping

• Data storytelling

• Sentiment analysis

• Trend analysis

• Technical and Non-technical

communication

• Strategic Planning

• Qualitative and Quantitative

analysis of data

• Experienced in mass

communication

TECHNICAL SKILLS:

MS Office

Google

Workspace

Google Trends

Tableau

Other tools:

Quilt Sphere

KWFinder

MailChimp

SEMrush

Google

Analytics

Scrape Hero

PERSONAL SUMMARY

Highly analytical and detail-oriented Market Research Professional with 3+ years of experience conducting market analysis, gathering and interpreting data, and identifying trends and insights to inform business decisions. Proven track record of delivering actionable insights to improve product development and market strategies. Strong communication and project management skills, able to work collaboratively with cross-functional teams and present findings to senior leadership. Skilled in using a variety of research methodologies, including surveys, focus groups, and data analysis tools. CAREER OBJECTIVE

To work in a challenging and dynamic environment where I can apply my analytical, research, and problem-solving skills to deliver valuable insights and support data-driven decision-making.

AREA OF EXPERTISE

• Knowledge of various research methodologies

• Ability to analyse and interpret data, identify patterns and trends, and make recommendations based on the analysis

• Ability to plan, execute, and manage market research projects, ensuring they are completed on time and within budget

• Strong verbal and written communication skills

• Understanding of market trends and consumer behaviour

• Ability to identify problems and develop solutions using data and research

• Strong collaboration skills and ability to work well in a team environment.

• Ability to work with different types of data and research projects, and ability to adapt to new technologies and research techniques EDUCATION

2020 - Master of Business Administration (Marketing and Finance) Pondicherry University, Puducherry, India

2018 – Bachelor of Commerce (Corporate Secretaryship) Loyola College, Chennai, India

LANGUAGE:

English Advanced

French Elementary

Tamil Native

PERSONAL DETAILS:

Date of Birth: 18th June 1998

Marital Status: Single

Nationality: Indian

CONTACT

Phone: +973-********

Address: Flat 31, Building 1264,

Road 1818, Block 318, Al-Hoora

LinkedIn:

linkedin.com/in/punithansaminathan/

E-mail:

********.**********@*****.***

PROFESSIONAL EXPERIENCE

Digital Marketing and Social Media Manager

BRAVE Combat Federation KHK Sports, Seef, Al Manama, Kingdom of Bahrain

April 2023 – Current

Responsibilities:

• Developing and executing cross-platform marketing campaigns across various channels including digital, social media, and email

• Analyzing Marketing Data to identify trends, plan content/campaign creations, and make informed marketing decisions

• Creating and documenting all digital data to record the performance and produce reports on a monthly and event basis

• Performing data-driven analysis to strategically plan pre and post-event promotions

• Conducting research and studies to explore new business partnerships and sponsorships

• Managing Digital and Social Media Team and planning day-to-day activities to achieve organisational goals

• Involvement in cross-functional departments and ensuring coordinated efforts towards achievement of organisational goals

• Performing Search Engine Optimisation(SEO) for the organization’s website from scratch

Achievements:

• Increased brand awareness by 60%

• Increased Social Media Revenue by 30%

Market Research Analyst Content Writer

Quilt.Ai, Auroville, Tamil Nadu, India

July 2020 – January 2023

Responsibilities:

• Conducting market research studies using various methods and sources

• Analyzing data and identifying key trends, insights, and opportunities

• Responsible for creating and managing end-to-end research projects, which includes developing research objectives, questions, and analyzing data

• Communicating research findings to clients and internal stakeholders through reports and presentations

• Monitoring industry trends and competitor activity to stay informed of developments in the market

• Using statistical software and tools to analyze data and create visualizations

• Working with cross-functional teams to support decision-making and strategic planning

• Providing recommendations for product development and marketing strategies based on research findings

• Continuously monitoring the performance of research projects and making adjustments as necessary

Achievements:

• Led a $1 Million dollar project for a globally leading Financial organisation for four financial quarters

• Led a team of researchers for an year to conduct Trend Analysis research using AI to identify global trends from different Social Media Platforms

Contact this candidate