Marketing Manager Office
Resume:
Yuridia Acosta
Valley Village, CA *****
ad5d70@r.postjobfree.com
Professional Opportunity education, Focus and to sales. join a goal oriented, ambitious marketing/sales team focused on product launch, consumer Professional Profile
• Self-greater motivated, accessibility. goal driven with an understanding of the needs of clients, which result in increased sales and
• Diligent dynamic and setting. utilizes vast technical knowledge and customer service to communicate key messages in a
• Initiates and supports positive changes to efficiently enhance interactions and drive product awareness.
• Flexible product. and proactive in the approach to marketing and support, while acting as a reliable liaison to the Experience
Rukard Group, Inc.– Louise Villas –
(Regional 9/01/2023 Marketing – present) Manager / Property Manager o Interview, hire, and train office maintenance staff and direct reports. o Monitor and supervise the job performance of all maintenance staff and direct reports. o Coach staff, conduct evaluations, and implement corrective action and discipline when necessary. o Provide ongoing and honest feedback, coaching, and development to managers and Team Members. o Identify and develop high-potential Team Members and Managers for future openings. o Complete company policies all financial and and procedures. personnel/payroll-related administrative duties accurately and timely, following o Report data to the Director of Maintenance and Marketing team as needed. o Participate and job performance in training requirements. staff on policies, procedures, Standards of Excellence, core service values, standards, o Identify recommend company additional standards training of upkeep, for maintenance maintenance staff. quality, or skill levels that need improvement and o Monitor and oversee billing, and payroll for the department to ensure proper procedural flow. o Enforce safety regulations.
o Attend managers. meetings and contribute to maintaining communications/relationships with fee clients and asset o Cultivate and encourage collaborative work.
o Develop teams. and maintain Preventative Maintenance (PM) for properties in collaboration with different internal o Develop and implement strategies for improving operational efficiency and effectiveness. GREENHOUSE AGENCY – TOPO CHICO – West Coast: California, Arizona, Nevada, Colorado, Washington, Oregon.
(Regional 4/1/2021 Marketing – 8/15/Manager 2023)
o Manage and implement field marketing programs and initiative within West Coast (CA, NV, AZ, WA, OR, CO) R. o Implemented strategy, created for local market tactics. o Developing program plans that meet/exceed goals and managing program budgets o Responsible for all activity in markets.
o Effectively target activity, source regional brand event partnerships, and influencers, negotiated terms. o Sourcing and manage event partnerships.
o Negotiating terms sponsorships and partnerships. o Building and campaigns. and maintaining relationships with partners and influencers and manager Social Media collaborations o ROI evaluations.
o Connected field marketing activity to retail.
o Collaborating channel integrated with cross-campaigns. divisional marketing resources and external agencies to develop and ensure multi- o Leads brand marketing communication locally and within markets. o Local bottler engagement and support.
o Leverages marketing activity with brand & sales teams. o Works directly with local retailers.
o Blitzes and crew drives with partners and bottlers. o Recruit, manage, and develop full time, seasonal, and agency marketing staff. o Recruits all brands dedicated staff
o Provides training and onboarding
o Manage resource seasonality
o Develops talent for future placement
o Project management and cross-functional experience o Experience with marketing and business metrics and analytics. THE COCA-COLA COMPANY – TOPO CHICO – South West Coast: California, Arizona, Nevada. (4/1/2018 – 3/Regional 30/21) Marketing Manager
o Manage and implement field marketing programs and initiative within West Coast (CA, NV & AZ) region. o Implemented strategy, created for local market tactics. o Budget and goals management.
o Responsible for all activity in markets.
o Effectively target activity, source regional brand event partnerships, and influencers, negotiated terms. o Sourcing and manage event partnerships.
o Negotiating terms sponsorships and partnerships. o Building and campaigns. and maintaining relationships with partners and influencers and manager Social Media collaborations o ROI evaluations.
o Connected field marketing activity to retail.
o Support regional sales team to achieve business goals. o Leads brand marketing communication locally and within markets. o Local bottler engagement and support.
o Leverages marketing activity with brand & sales teams. o Works directly with local retailers.
o Blitzes and crew drives with partners and bottlers. o Recruit, manage, and develop full time, seasonal, and agency marketing staff. o Recruits all brands dedicated staff
o Provides training and onboarding
o Manage resource seasonality
o Develops talent for future placement
o Project management and cross-functional experience o Experience with marketing and business metrics and analytics. ADVANTAGE SOLUTIONS – SNAPPLE GROUP: Clamato On Premise. – North Los Angeles. (Feb 17 – May 18) On Premise Client Sales Specialist – N. Los Angeles, CA o Create content in-depth for brand training and activation training. o Visit accounts regularly to establish relationships with key staff. o Manage getting staff communication in uniform. with Staffing Agency and brand ambassadors. Includes meeting locations, times, and o Train brand. brand ambassadors once on-site and wear the approved uniform every day and positively represent the o Manage and train the temporary staff on site including event assignments and breaks. o Set-up, schedule and supervision of the execution of all consumer and gatekeeper sampling events. o Beyond formal staff trainings, educate members of the trade on brands as appropriate. o Impart brand history, production and taste profile knowledge to consumers. o Introduce brand stories to consumers to heighten the emotional connection to the brand. o Distribute branded merchandise.
o Complete and submit expense reports for promotional activity with the web portal. MOMENTUM Regional Field MARKETING Manager – YUP – Coca Cola: Los Ángeles, San Diego and Las Vegas. (Oct 16 – Dec 16) o Manage all activation efforts and track interaction numbers against set goals. o Develop and execute most efficient distribution strategy for each venue to maximize efforts and sample totals. o Communicate team and venue with contact all venue, (if needed)permit, . security, event and local client contacts as needed. Arrange site visit with o Follow policies safety and procedures. regulations and ensure safe and legal implementation for each event. Comply with all company o Deliver the approved brand messaging to consumers and fulfill emcee duties as necessary. o Be familiar with functionality of event elements and manage all programs on-site. o Manage getting staff communication in uniform. with Staffing Agency and brand ambassadors. Includes meeting locations, times, and o Train brand. brand ambassadors once on-site and wear the approved uniform every day and positively represent the o Manage and train the temporary staff on site including event assignments and breaks. o Lead appearance. by example to ensure that everyone on the project crew maintains a professional attitude and o Execute the setup/tear down after each activation. o Maintain signage placements company and and client ensure equipment that it is in set-good up correctly conditions prior to be to event used to start execute time. program. Assist staff with all o Event Recaps, photos, and video emailed and uploaded to the reporting site. o Vehicle and submit Transportation in a timely and manner. Maintenance and includes vehicle wash and complete all necessary D.O.T forms o Manage card receipt expenses reports within and submit the approved in a timely budget manner. parameters and complete all expense reports and purchasing o Monitor premium inventory and alert Momentum Management when more are needed. o Communicate needed. with Producer or Production Coordinator daily by collecting or disseminating information as o Report all problems or potential problems to Momentum Management. INSPIRA MARKETING - Diageo: Ketel One, Crown Royal, Smirnoff, Captain Morgan. – Hollywood. On Premise Specialist – Hollywood. (Sep15 – April 16) o Attend in-depth brand training and activation training o Visit accounts regularly to establish relationships with key staff o Set-up and execute all consumer and gatekeeper sampling events o Beyond formal staff trainings, educate members of the trade on brands as appropriate. o Provide samples to consumers (where legal)
o Impart brand history, production and taste profile knowledge to consumers o Introduce brand stories to consumers to heighten the emotional connection to the brand o Distribute branded merchandise
o Complete and submit expense reports for promotional activity with the web portal o Work competitive with Inspira and local Client market Services insight team and to future create program summary recommendations. program recaps that identify key learning’s, LEGACY Bar Night Marketing Manager On Partners Premise – – Pernod Los Angeles Richard: Absolut, Malibu, Chivas Regal, Jameson (June 2012 – July 2015) o Establish and maintain relationships with accounts (Bar, Restaurant and Clubs). o Supervise requirements Field and Ambassadors implement procedures. and ensure they are in compliance to national program execution guidelines/ o Ensure bar spend, sampling amounts, drink feature and terms are finalized. o Confirm with accounts of product availability and schedule executions at least 2 days prior to the event. o Coordinate with Field Ambassadors for planned MBN's (managed bar nights). o Coordinate payment of bar tabs within approved budget framework. o Ensure quality execution and retailer satisfaction. o Maintain inventory of uniforms and other reusable POS elements sufficient to support programming. o Manage POS items and other materials required to support execution. o Complete all assigned events and follow the schedule of planned. Skills
Knowledge Microsoft reporting systems: Office: of iPad Windows (with Spring-iOS 10, A-and Head, Windows most Picasa updated 8 and Web, Windows version Google on Docs, 7, Apple Office etc.)products software . Canva. Keynote. and (excel, software, word, power Android point, with etc.ICS ). and Online Nougat, Bi-Lingual: I speak, read & write fluently in Spanish Education
Bachelor of Arts in International Marketing - University Valle del Bravo
Contact this candidate