Digital Advertising Social Media

Laura Sofia Orozco

**** ** ****

CT, Coconut Creek, FL 33073

C: 954-***-**** E: ad5ct6@r.postjobfree.com

A Senior Digital Advertising Associate with over 4 years of experience in creating and executing effective online marketing and advertising campaigns across various platforms and channels looking for growth opportunities as an Associate Director of Digital Media. Skilled in using data-driven strategies, analytical tools, and programmatic technologies to achieve client goals and maximize ROI. Proficient in Google Ads (Search and YouTube), Facebook Ads, The Trade Desk, and other DSPs. E D U C A T I O N

Bachelor of Science in Mass Communications, Florida International University May 2020 Certificate in Women’s and Gender Studies

E X P E R I E N C E

Senior Digital Advertising Associate at Yosemite Consulting August 2022 - Present

• Manages end-to-end programmatic and social media advertising campaigns for political and governmental clients using Xandr, The Trade Desk, Meta/Facebook Ads, Twitter, LinkedIn, and Google Ads.

• Develops and implements campaign strategies, budgets, targeting, bidding, and optimization tactics for CTV, Video, Display, High Impact, etc.

• Monitors and analyzes campaign performance for VCR, CTR, and CPM.

• Provides insights and recommendations to accounts management team on campaign performance, best practices, and new opportunities.

• Troubleshoots and resolves any technical or operational issues related to digital advertising campaigns.

• Mentors, trains, and delegates to junior digital advertising associates.

• Managed over 150 campaigns ensuring full delivery and optimization. Digital Advertising Associate at Yosemite Consulting March 2021-August 2022

• Assisted Director of Ad Operations in setting up, launching, and managing digital advertising campaigns

• Conducted quality assurance checks on campaign creatives, pixels, budgets, audience, etc.

• Generated and updated daily, weekly, and monthly campaign reports using Excel and PowerPoint.

• Maintained strong relationships with internal teams and vendors via email and Slack.

• Created campaign reporting dashboards using Google Looker Studio. Digital Media Specialist at Agency Incline October 2019 – June 2020

• Engaged with over 100 followers by posting to Facebook at least once a week.

• Wrote at least 15 emails using HTML to personalize content using Microsoft Outlook.

• Evaluated over 30 sales calls a week using Excel for quality assurance and sales optimization.

• Managed personal Vici Dialer to by uploading data, optimizing call pick-up rate.

• Evaluated e-mail marketing campaigns using MailChimp through opened emails, clicks and unsubscribes.

L A N G U A G E S

• Bilingual proficiency in Spanish. Basic French reading and writing.

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