Social Media Graphic Designer

ARLEEN GUMAPAC

*************@*****.*** +639********* Davao City, Philippines

CONTENT MARKETING SPECIALIST

With a strong background in social media marketing and email marketing, I bring years of experience in handling a wide range of tasks with utmost professionalism. I excel at developing and executing comprehensive strategies to drive engagement, increase brand awareness, and deliver exceptional results. My expertise in both disciplines allows me to create integrated campaigns that effectively reach and engage target audiences, resulting in measurable success for businesses. WORK EXPERIENCE

EDUCATION

Oversee marketing activities, including managing

social media presence on platforms such as

Facebook, Tiktok, Instagram, LinkedIn, YouTube,

and Pinterest.

Plan and execute Facebook ads campaigns to

reach the target audience and achieve marketing

objectives.

Develop and implement comprehensive social

media strategies to drive engagement, increase

brand awareness, and foster community growth.

Create compelling content for various channels,

including social media posts, blog articles, email campaigns, website copy, and advertisements.

Monitor and promptly respond to comments and

inquiries on social media platforms, maintaining a professional and customer-centric approach.

Utilize social media management tools and

analytics platforms to gather data, measure the

effectiveness of campaigns, and extract valuable

insights for future optimization.

Engage in creative brainstorming sessions to develop innovative marketing strategies and campaigns for a home improvement and home services app in Ohio.

Effectively manage multiple social media accounts in the B2B space, including content creation,

scheduling, engagement, and monitoring of

performance metrics.

Implement comprehensive marketing plans to

increase app downloads and user engagement,

focusing on promoting various home improvement

and home services offered in Ohio.

Continuously analyze data and key performance

indicators (KPIs) to optimize marketing efforts,

identify trends, and make data-driven

recommendations for enhancing brand awareness

and driving customer acquisition.

E-Commerce (Amazon and Shopify)

HOMEZZE APP (B2B)

EMAIL & SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

2020 - Present

2022- Present

Bachelor of Science in Business

Administration Major in Management

NOTRE DAME UNIVERSITY

TRAININGS/WORKSHOPS

Fundamentals of Digital Marketing

Virtual Assistance Training

Facebook Media Buying

Instagram Shopping

Search Engine Optimization

Copy Writing

Influencer Marketing

Klaviyo Email Marketing

Canva Creatives Training

Pinterest Marketing

Google Ads

Tiktok Marketing

Graphic Design

Developed and executed comprehensive social

media strategies across diverse industries, leading to significant improvements in brand awareness

and audience engagement.

Managed and maintained an active presence on

various social media platforms, including

Facebook, Twitter, Instagram, LinkedIn, and

YouTube.

Created visually captivating graphics, images, and videos to enhance content quality and drive

higher user engagement.

Monitored social media channels diligently,

promptly responding to comments, inquiries, and

messages in a professional and customer-centric

manner.

Utilized social media management tools and

analytics platforms to gather valuable data, track performance, and extract actionable insights for

optimizing campaigns.

Collaborated with cross-functional teams,

including marketing, design, and content, to

ensure consistent brand messaging and maintain

cohesiveness across all social media channels.

Successfully managed and optimized Facebook

ad campaigns, fine-tuning targeting, budget

allocation, and performance to achieve desired

campaign objectives.

CUSTOMER SERVICE REPRESENTATIVE

Sutherland Global Services

March 2014- April 2015

SOCIAL MEDIA MANAGER

July-October 2015

JWB Promotions (FL USA)

CSC Capital

ONLINE REPUTATION MANAGEMENT

2016 - 2020

Created and managed engaging Instagram and

Facebook accounts, curating high-quality content

to captivate followers and build a loyal

community.

Implemented effective strategies to increase

follower engagement, including interactive posts,

contests, and user-generated content campaigns.

Conducted extensive hashtag research to identify

relevant and trending hashtags, maximizing the

reach and discoverability of social media posts.

Monitored and analyzed engagement metrics,

such as likes, comments, and shares, to gauge the

effectiveness of content and make data-driven

optimizations.

Stayed updated with the latest trends and best

practices in social media engagement, exploring

new features and functionalities to keep followers excited and involved.

Handled billing inquiries promptly and

professionally, addressing customer concerns and

providing clear explanations regarding payment

processes, invoices, and account balances.

Processed payments accurately and efficiently,

ensuring timely and secure transactions while

maintaining compliance with financial regulations

and internal policies.

Developed persuasive sales pitches to effectively

communicate product features, benefits, and

value propositions, converting leads into satisfied customers.

Provided exceptional customer service, actively

listening to customer needs, empathizing with

their concerns, and offering tailored solutions to ensure their satisfaction.

Maintained a positive and customer-centric

approach in all interactions, building rapport and fostering long-term relationships with clients

based on trust and mutual understanding.

ACCOUNTING CLERK

Unitec Pipe Manufacturing Corporation

June 2008-March 2010

Proficiently handled various accounting tasks as

an accounting clerk, including processing payroll, managing employee benefits, and ensuring

compliance with tax regulations.

Managed accounts payable, accurately recording

and processing invoices, reconciling statements,

and issuing payments to vendors and suppliers.

Conducted bank reconciliation by comparing

financial records with bank statements,

identifying discrepancies, and resolving any issues. Oversaw bank deposits, ensuring timely and

accurate recording of incoming funds and

maintaining proper documentation.

Managed petty cash, including disbursing funds,

maintaining records, and reconciling petty cash

transactions to ensure accurate and accountable

cash management.

Contact this candidate