RAVI SRIVASTAVA

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OBJECTIVE

Seeking excellence in the chosen professional field through self motivation hard work and augmentation of core skills required for effective delivering the goods

And achieving the targets.

SKILLS

An astute sales and marketing professional over 33 years of experience in sales and marketing, Business development, Distributions, franchise appointments, product development, c & f agent, super distributor, distributor, SALES FORCE MANAGEMENT in FMCG industry. Hold distinction in achieve in geniune growth, exploring new market and new product categories, managing the sales and establishing the distribution network.

WORK EXPERIENCE

37 YEARS OF EXPERIENCE IN FMCG TRADE.

SALES HEAD – SKINLARITY COSMECEUTICALS

[COSMETIC SKIN SOLUTIONS THROUGH BA COUNTERS AND SALONS}

FROM AUGUST 2020 TO CURRENT

Appointment and Management of FF across India.

M/S ARMAF LUXURY FRAGANCE INDIA PVT LTD, MUMBAI

[UNIT OF STERLING PARFUMS DUBAI]

FROM MARCH 2019 – MARCH 2020

BRAND – COSMO /JENNY GLOW/ARMAF/HAMIDI/FLAVIA/BIO LUXE

MANFACTURER OF DEO/PARFUMES/SKIN CARE/BODY CARE/HAIR CARE

EDUCATION

A - BACHLOR OF ART(ECONOMICS).

B - INTERMEDIATE FROM UP BOARD.

C—MATRICULATION FROM CBSE BOARD

Well skilled in the modern IT applications such as

MS Office, Internet services and on

an OS such as Windows(XP,7,8.1,10).

CORE COMPETENCIES AND INDUSTRY EXPOSURE.

Excellent at c & f agent/super distributor/distributor management(channel marketing)

Proficient in marketing services, ATL/BTL activities.

To look after primary & secondary sales(REVENUE)

Ability to consolidate information from multiple sources.

Experienced in new town launch, new product launch, promotion and new market exploration/development.

Controlling& monitoring of sales force.

Monitoring, production/sales/stocks related MIS reporting.

Evaluation/cost economics of new &existing c &f/SD/RDS./transporters/marketing schemes.

Budgeting, claim settlements etc.

INDUSTRY EXPOSURE: - FMCG (FAST MOVING CONSUMER GOODS).

PRIOR WORK EXPERIENCE

FROM FEB 2014 – DEC 2016 M/S SAHARA Q SHOP UNIQUE PRODUCT RANGE LTD.

COMPANY PROFILE – “Q SHOP”

A brand synonymous with health and personal care developed from time. This young fast growing and professional managed FMCG company produces more than 30 traditional products, All products are unique.

DESIGNATION - ZONAL SALES MANAGER (NORTH & EAST INDIA) PERSONEL CARE DIVISION

LOCATION - LUCKNOW

AREAS OF WORK

UP, UTTARAKHAND, DELHI, HARAYANA, PUNJAB, RAJASTHAN, HP, J&K, BIHAR, JHARKHAND, ODISHA, ASSAM, WEST BENGAL, NORTH EAST STATES (SEVEN SISTER STATES)

PRODUCTS—FMCG (PERSONAL CARE DIVISION)

MAJOR RESPONSIBILITIES

Managing and leading the sales team,volume targets, achieving sales & collection targets for the entire NORTH/EAST REGION (CHANNEL –DEVELOPMENT) coordinating,monitoring and reviewing the sales & marketing efforts of team. Obtaining & analyzing market reports to prepare effective operating plans. Implementation and follow up of promotional activities and schemes to increase distribution width & depth. Developing new area (like appointing C & F Agent/SD/RDS/FIELD FORCE) Monitoring sales force productivity, sales forecasting, planning and implementation in respective territory.

PRIOR WORK EXPERIENCE

PRIOR WORK EXPERINCE

MAJOR RESPONSIBILITIES -

Responsible for primary & secondary sales of franchises/distributors/retailer s/beauty parlors.

Ensure proper coverage and visibility in the given territory.

Handling the vast network of active franchises/distributors/retailers/beauty parlors.

Map the competition and develop action plan to remove it.

New product launches.

Accountable for generating better gross margin for the company.

Creating and increasing visibility in the market through activities like seminar, exhibitions, exclusive counters, glow sign boards, BA counters.

Organize the franchise/distributors meet occasionally to strengthen the network.

Organize workshop for the beauty parlors for training and proper utilization of company products through BA.

Beat management and discount and damage control.

FROM NOV 1991 TO FEB 1995 -- M/s BEAUTY COSMETICS MADRAS (NOW CAVIN CARE)

COMPANY PROFILE -- “CHIK” A brand is in hair care first company comes in pillow pack in south India, launches its products in north India in pouch packing.

DESIGNATION -- Sr. SALES OFFICER

LOCATION -- KANPUR/GHAZIABAD/DELHI/CHANDIGARH/JAIPUR

AREA OF WORK—UP/DELHI/CHANDIGARH/JAIPUR

PRODUCTS -- CHIK SHAMPOO (7 VARIENT),

MEERA BRAND SHAMPOO POWDER,

CHIK 100 ML BOTTLES.

MAJOR RESPONSIBILITIES –

Monthly planning on market coverage.

Sales forecast.

Handling the network of distributors/micro distributors and retailers.

Daily tracking of secondary sales from sales officer/sales rep and distributors.

Focus on BTL activities.

Analyzing the competitor’s activities and report their activities to RM/SM.

Effective communication with sale dept., distributors, accounts dept. logistics regarding pricing, credit note, credit control, price protection, dispatches depot management etc.

Date of birth--- 1ST JULY 1961

Fathers name --- LT. RAMESH CHANDRA SRIVASTAVA (RTD IRTS)

Mothers name --- LT. VIDA SRIVASTAVA

Permanent Address -– M.I.G- 25 (double storey)

GOVINDPUR COLONY, POST OFFICE- TELIARGANJ

ALLAHABAD -211004, UTTAR PRADESH

Nationality --- INDIAN

Languages --- ENGLISH & HINDI.

INDUSTRIAL EXPERIENCE

FROM 8TH JAN 2017 TO FEB 2019 M/S TRIMOORTI FOODS

COMPANY PROFILE – JHUMAR BRAND NAMKEEN & LIFE BRAND ATTA,RICE,TEA,MACRONI.

A brand synonymous home care developed from time. This young fast growing and professional managed FMCG company produces more than 20 traditional products, All products are unique in quality.

DESIGNATION – GENERAL MANAGER-SALES [NORTH & EAST INDIA]

LOCATION – GHAZIBAD

AREAS OF WORK

UP, UTTARAKHAND, DELHI, HARAYANA, PUNJAB, RAJASTHAN, HP, J&K, BIHAR, JHARKHAND, ODDISA,WEST BENGAL

ASSAM,NORTH EAST STATES(SEVEN SISTERS)

MAJOR RESPONSIBILITIES

Managing and leading the sales team,volume targets, achieving sales & collection targets for the entire NORTH REGION (CHANNEL –DEVELOPMENT) coordinating,monitoring and reviewing the sales & marketing efforts of team. Obtaining & analyzing market reports to prepare effective operating plans. Implementation and follow up of promotional activities and schemes to increase distribution width & depth. Developing new area (like appointing C & F Agent/SD/RDS/FIELD FORCE) Monitoring sales force productivity, sales forecasting, planning and implementation in respective territory.

LOCATION PREFERENCE - ANY WHERE IN THE STATE CAPITAL OF NORTH/EAST/WEST INDIA.

Excellent exposure to the various geographical locations such as UP, Uttarakhand, Delhi NCR, Punjab, Haryana, H.P,J&K, MP, Chattisgarh, Rajasthan, Bihar, Jharkhand, Orissa, Bengal, Assam and whole of the NORTH -EAST.

PERSONAL VITAE

FROM FEB-2011 -- TO FEB 2014 -- M/s S.S.INDIA PVT. LTD. NEW DELHI

COMPANY PROFILE-- “KISHORI” A brand synonymous with health and personal care developed from time tested Ayurveda.This young fast growing and professional managed FMCG company produces more 25 products.All products are unique.

DESIGNATION - ZONAL SALES MANAGER (NORTH & EAST INDIA)

LOCATION - DELHI/ALLAHABAD

AREA OF WORK—UP, UTTARAKHAND, DELHI, HARAYANA, PUNJAB, RAJASTHAN, HP, J&K, BIHAR, JHARKHAND, ODISHA, ASSAM, BENGAL, NORTH EAST STATES

PRODUCTS—FMCG (DHOOP, AGARBATTI /HERBAL OIL/FOOD PRODUCTS).

MAJOR RESPONSIBILITIES

Managing and leading the sales team,volume targets, achieving sales & collection targets for the entire NORTH/EAST REGION (CHANNEL –DEVELOPMENT) coordinating, monitoring and reviewing the sales & marketing efforts of team. Obtaining & analyzing market reports to prepare effective operating plans. Implementation and follow up of promotional activities and schemes to increase distribution width & depth. Developing new area (like appointing c &f agent/SD/rds./FIELD FORCE) Monitoring sales force productivity,sales forecasting, planning and implementation in respective territory.

FROM NOV -2006 TO JAN 2011 – M/s JOSHI PLASTIC INDUSTRIES MUMBAI

COMPANY PROFILE—Manufacturer of VIP toothbrushes fast growing & professionally managed FMCG company having more than 32 types toothbrushes in accordance with the principle of DENTAL CARE ASSOCIATION OF INDIA.

DESIGNATION - SALES MANAGER (NORTH& EAST INDIA)

LOCATION - DELHI/MUMBAI

AREA OF WORK – NORTH AND EAST INDIA

PRODUCTS - VIP BRAND THOOTH BRUSES

MAJOR RESPONSIBILITIES

Planning & procurement & proper execution of order. Co-ordination with all RSM/ASM, C&F AGENTS, Monitoring of field force,depot management, credit control, outstanding monitoring,inventory controls at depots. Monthly /allocation of stocks/ transfer/return/short/wrong dispatches, MIS reporting. Evaluation / cost economics, controlling of schemes, claims settlement budgeting, INSTITUTIONAL SUPPLY (ARMY) Realization of payment from army/CSD.

FROM AUG 2000 TO OCT 2006 --- M/s SHUSHRUT VEDIC COSMETICS PVT LTD ALLAHABAD.

COMPANY PROFILE – “SHUSHRUT” brand shampoo &“LOYALA” brand hair oil. The research product from homeopathy doctors of Allahabad mixture of homeopathy +Ayurveda. Company is having 20 products in personal care (shampoo/hair care/creams)All the products are unique &100 % safe.

DESIGNATION -- Sr. MANAGER (SALES /MARKETING)

LOCATION - ALLAHABAD

AREA OF WORK -- NORTH & EAST INDIA

PRODUCT -- HAIR OIL/SHAMPOO/CREAMS.

MAJOR RESONSIBILITIES

The job involves a mix of “STRATEGIC PLANS” Formulating the advertising plan, production plan, coverage plan, coordinating with sales & marketing team. Managing & motivating a vast team of c &f agent/distributors to accomplish the main objective in a very competitive market environment.Planning & execution, product development,production planning, costing.

All aspects and phases of sales/marketing/administration and execution. Take care of financial administration aspects of sales. The primary objective is to procure maximum sale of the products in the area in accordance with established sales policies and sale program. Rigorous follow up with the factory to timely execution of orders and for proper maintenance of quality, realization of payments, making strategies to enter into new market.

FROM MARCH 1995 TO AUGUST 2000 --- M/s ISHAAN MARKETING PVT LTD. NEW DELHI

COMPANY PROFILE ---A SISTER CONCERN OF MAHAVIR ALLUMINIUM. ISHAAN MKTG HEADED BY MRS VINITA JAIN.

“BIO-TIQE” a brand is synonymous with personal care developed from time –tested Ayurveda. This young fast growing & professionally managed FMCG/COSMETICS company produces more than 75 products UNIQUE 100% SAFE such as hair care/body care/skin care.

DESIGNATION -- AREA SALES MANAGER (NORTH)

LOCATION -- DELHI

AREA OF WORK -- UP, DELHI, PUNJAB, HARYANA, RAJASTHAN, BIHAR

PRODUCTS -- COSMETICS (SKIN/BODY/HAIR CARE).

FROM DEC 1986 TO OCT 1991 -- M/s Emjak industries ltd Hyderabad(AMPRO BISCUITs)

COMPANY PROFILE – The company is having manufacturing unit in Hyderabad, they manufacture 130 variety of biscuits.

DISIGNATION – Sr. Sales representative

LOCATION -- ALLAHABAD

AREA OF WORK – EASTERN UP

PRODUCT -- AMPRO BISCUITS

MAJOR RESPONSIBILITIES

A – Secondary target achievements

B- Ensuring the product display at eye catching level.

C-Tracking the competitor’s activities and reporting to the same to sales officer/ASM/RSM also focusing on institutional sales.

D-New distributor appointments, product training to distributor and their staff specially of the new arrivals.

E- Payment collection/credit control.

FROM FEB 1985 TO DEC 1986 -- M/s GEEP INDUSTRIAL SYNDICATE LTD.ALLAHABAD

COMPANY PROFILE -- “GEEP” a brand which was number 2 in India. LARGEST Manufacturer of “DRY CELL& “TROCHES” IN INDIA. Having unit in Allahabad and Mysore.

DESIGNATION – SALES TRANEE

LOCATION -- YAVATMAL /NAGPUR

AREA OFWORK -- VIDHARB REGION (MAHARASTRA)

PRODUCT -- DRY CELL/TROCHES

MAJOR RESPONSIBILITIES

Secondary target achievements,

Payment collection,

Product display,

Tracking the competitors Activities.

Searching of new distributors,

Interior working, product development in the area cover all were sales related.

CARREER ACHIVEMENTS

• GEEP – 1985 TO 1986 : Being a novice I wasn’t satisfied with my achievements however by 3 months I broke all records granted cash awards. Average collections were 87% and achievement were like a ladder steps were higher than the previous step and I personally believe on this.

• AMPRO – 1986 TO 1991 : Established company’s infrastructure of distributers within allotted time in eastern UP, registered 100% increase in sales and collection in 6 months. Successfully handled & motivated the distributers to climb great heights under tough adverse conditions earned appreciation for performance from superiors management .

CHIK 1991 TO 1995: Headed the depot at Kanpur / Ghaziabad appointed SR/SR trainee, appointed 210 distributors in the given stimulated time. Successfully in whole UP. Covered whole Lucknow /Kanpur in 3 days with the help of north India team. Given the sale of 45 lakhs per month in UP (ONE RUPEE POUCHES ONLY).

BIOTIQUE 1995 TO2000: Appointed 30 Franchises in north India. Arranged workshop in almost 35 cities to trained Beauty parlors for our products. Conducted seminars for the beauty parlors to promote our product in almost 70 cities of north India. Given the sales of each franchises minimum 2 lakhs per month, as well as the sale of every distributors were average RS. 40,000 per month.

SHUSHRUT 2000 TO 2006:Made this company from 0 to 3 crores in 2 years. Appointed c & f agent in 13 states launched the product successfully. conducted press conference in every state.Develop the product as per market norms.Make strategies to enter into new market.

VIP THOOTH BRUSES 2006 TO 2011: Appointed c & f agent in whole north and east India and launched the product very successfully given the sale of 8 crores in year. Got approval in Indian army (CSD canteens) all over India.Managed all the aspects related to production/marketing/advertising/packaging. As well as reporting system of field force.

SS INDIA 2011TO 2014: Appointed c & f agent in whole north and east India and launched the product very successfully given the sale of 12 crores in year. Managed all the aspects related to production/marketing/advertising/packaging. As well as reporting system of field force.

SAHARA Q SHOP 2014 TO 2016:Appointed super distributors/distributors in whole north and east India..Managed all the aspects related to sales/marketing. As well as reporting system of field force .Franchise control approx 360 staff reporting to me.

TRIMOORTI FOODS 2017: Appointed c & f agent/distributors in micro interiors in whole north India and launched the product very successfully given the sale of 3-4 crores in month. Managed all the aspects related to sales/marketing/advertising/packaging. As well as appointment of RSM/ASM/SO/SR/ISR and reporting system of field force.

RAVI SRIVASTAVA

DATE:

PLACE:

REFERENCE--

(1) SRI DEEPAK CHANDRA,

SECRETARY, RAJIVI GHANDHI EDUCATION FOUNDATION,NEW DELHI.

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(2) SRI S.C. SRIVASTAVA

ADVISOR

M/s KALPATARU POWER TRANSMISSION LTD

JAIPUR

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