Manuel (Sonny) Saldivar
Houston, Texas 77035
Phone: 713-***-**** cell
PROFESSIONAL SUMMARY
Success-oriented marketing profession, with extensive experience in customer service, talent
for training and mentoring team members, and healthcare sales and marketing. Other
experience includes sales and operations management.
SKILLS
Tactful communications skills. Excellent time and territory management. Ability to manage
multiple deadlines. Flexible and adaptable as the situation dictates.
WORK HISTORY
July 2023 to Present
The Medical Resort
Develop and execute marketing plans for soliciting business from the Texas Medical Center
hospitals. Responsible for census building in the five skilled nursing facilities in the greater
Houston area owned by Apollo Healthcare. Develop and execute marketing plans relevant to
the long-term ventilator program. Create marketing material for presentations to physicians,
hospital case managers, and insurance case managers. Patient assessments to ensure
potential clients meet criteria.
Report to James Perez, Regional Director
January 2014 to July 2023
Vibra Hospital of Houston
Formerly Cornerstone Hospital Medical Center
Clinical Liaison
Develop and execute marketing plans that will generate admissions for continued growth of a
mid-size LTACH. Market to physicians, Nursing Homes, and hospital case managers. Patient
assessments to ensure potential clients meet LTAC criteria.
Report to Damyra Terrell
February 2008 to January 2014
TX Specialty Hospital
Business Development
Develop and execute marketing plans. Create marketing material for presentations. Market to
physicians, Nursing Homes, and hospital case managers. Patient assessments to ensure
potential clients meet LTAC criteria.
Report to Dianne Lanning, RN.
August 2007 to February 08
SOS Medical Supplies
Marketing Representative
Sales and marketing with a primary focus on recruiting pulmonary physicians.
Report to Larry Schultz, CEO
October 1995 to February 2008
M & M Artistic Designs dba Texican Engraving
Co-owner of promotional products company with in-house engraving and printing.
No day-to-day involvement as of August 2007. Business is under full direction of partner.
November 1994 to March 1995
Apria Healthcare
Account Executive
Sales and marketing with a primary focus on calling on physicians and respiratory therapy
departments.
Report to Kelley Hill, Regional Sales Manager.
April 1990 to November 1994 (company acquired by Apria)
Armstrong Respiratory Ltd.
Vice President of Marketing/Partner
Develop and execute marketing plans to insure continual growth of locally owned durable
medical equipment company. Responsibilities included marketing to physicians, hospital, and
managed care case managers. Develop and implement inventory management procedures to
maximize equipment utilization. Established procedures for monitoring and eliminating
unnecessary consumable inventory waste.
Report to Jerry D. Armstrong, CEO.
November 1988 to March 1990
Memorial Home Health Care Services
Home Medical Equipment Manager
Responsible for home medical equipment services provided by the agency through contractual
arrangements with local vendors. Responsible for patient intake as well as billing and collections
as pertinent to HHA business.
Report to Randy Barcomb, Business Manager.
September 1987 to November 1988
Alert Medical Services
DME Company Manager
Responsible for day-to-day activities of HME Company. Supervise all Branch personal in
Houston, Navasota, Taylor, Schulenburg Texas branches. Responsible for billing and
collections. Develop and execute marketing plans to insure continual growth of durable medical
equipment company. Develop and implement inventory management procedures to maximize
equipment utilization. Established procedures for monitoring and eliminating unnecessary
consumable inventory loss/waste.
Report to Hatem Saqr, President.
February 1982 to August 1987
Glasrock Home Health Care
District Operations Manager
Supervise all branch personnel in Houston, Victoria, and Beaumont Texas branches. Sales and
marketing of multiple lines of medical equipment with focus on high tech equipment programs
such as home mechanical ventilation and apnea monitoring.
Report to Ellis Hammonds, Regional Manager.
September 1975 to January 1982
Hermann Hospital
Pulmonary Function Technician
Perform all phases of pulmonary function testing. Arterial catheter placement and assist in
pulmonary stress testing on treadmill.
Report to Sandra DuRee, Lab Supervisor.
May 1975 to March 1980
Park Plaza Hospital
Shift Supervisor, Respiratory Therapy Department
Supervise shift personnel. Responsibilities included EKG, PFT, and blood gas labs, perform all
Respiratory Therapy modalities.
Report to Bill Dodds, Department Manager.
September 1967 to May 1975
Inhalation Therapy Services of America
Cardiopulmonary Department Manager
Responsible for day-to-day activities of a contract cardiopulmonary department. Supervise all
department personnel. Perform all respiratory modalities. Responsibilities included EKG, PFT,
and blood gas labs. Identify and pursue contracting with hospitals to develop opportunities for
the company.
Report to Jerry Armstrong, Regional Manager.