T A S I A D U C K S W O R T H

PROJECT MANAGER MARKETING GENERALIST

+1 216. 816.5077 ad5bd9@r.postjobfree.com Cleveland, OH E D U C A T I O N

BACHELORS STRATEGIC

COMMUNICATIONS

The Ohio State University

2011 – 2014

K E Y S K I L L S

Project Management

Digital Marketing

Brand Development

Team Management

Campaign Analytics and

Reporting

Agile Methodologies

Budgeting and Planning

Resource Management

Client Service

S O F T W A R E

Workfront

Jira

Click Up

Google Analytics

Hubspot

Microsoft Suite

Salesforce

P R O F E S S I O N A L P R O F I L E

Goal-driven Project Manager with more than 5 years of experience in executing and optimizing full-funnel marketing campaigns. Proficient in campaign creation, resource management and timeline building. Proven track record of collaborating with cross-functional teams to achieve marketing goals and drive conversions.

E X P E R I E N C E

SENIOR PROJECT MANAGER

Walmart (Quad Graphics) / Remote (Bentonville, AR) / December 2021 – May 2024 Efficiently managed, campaign workstreams, overseeing strategy, creative, technology, production, digital, and media aspects for the Health & Wellness and Holiday pillars.

● Assisted in developing and executing comprehensive marketing strategies, managing all aspects of digital and retail marketing campaigns

● Managed more than 3 campaigns per year from discovery to implementation, ensuring alignment with objectives, resources, timelines, and budget

● Collaborated with cross-functional teams to support creative requests and identify opportunities to improve KPI success.

● Monitored project risks and scope creep, proactively identifying and addressing potential problems to ensure successful project delivery. DIGITAL MARKETING SPECIALIST

JumpStart. Inc / Cleveland, OH / August 2020– November 2021 Supported digital and automated marketing initiatives for a non-profit organization targeted towards providing resources for entrepreneurs in the Cleveland area.

● Developed and executed automatic marketing campaigns, newsletters, and emails marketing initiatives

● Assisted in performing maintenance updates for all JumpStart-managed websites and social media channels.

● Analyzed marketing and campaign data to identify trends and make recommendations based on findings.

● Conducted A/B and segmentation tests to optimize marketing effectiveness and identify best practices for email audiences

T A S I A D U C K S W O R T H

PROJECT MANAGER MARKETING GENERALIST

C L I E N T S

Walmart

Allstate Insurance

Cleveland Clinic

JumpStart Inc.

Nestle

I N T E R E S T S

Traveling

Fashion

Music

Sports

Reading

E X P E R I E N C E - C O N T I N U E D -

LOCAL MARKETING CONSULTANT

Brandmuscle / Cleveland, Ohio / February 2018 – August 2020 Used industry expertise to strategize and execute local marketing campaigns for Allstate Insurance agents.

● Oversaw cross-functional teams to ensure the execution of multiple digital and traditional marketing campaigns.

● Increased agent co-op usage while serving as the lead consultant for the Northeast region.

● Used project management expertise to assist in new process development to increase workflow efficiency.

● Developed and presented monthly client reports to maintain brand compliance and monitor campaign success.

ASSOCIATE PROJECT MANAGER

Geometry Global (VMLY&R Commerce) / Akron, OH / July 2016 – January 2018

● Effectively worked across internal teams to establish deadlines and execute locally acclaimed deliverables.

● Scheduled, processed, and trafficked high volumes of creative projects from inception to completion.

● Assembled creative teams to ensure the completion of multiple client Projects with multiple timelines.

● Provided support and strategy for client service teams to maintain consistent messaging

PUBLIC RELATIONS INTERN

Marcus Thomas / Richmond Heights, Ohio / November 2015 – May 2016 Assisted with the planning and execution of client promotional projects and events

● Created e-newsletter content for Troy-Bilt

● Collected social media metrics for Key Bank campaign analysis and internal dashboard maintenance

● Coordinated travel and activities for promotional events

● Assisted leadership with the implementation of strategic marketing strategies

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