PAULA EYFORD

• ***-***. Quail Ridge Road• Winnipeg, MB • R2Y2G9 Cell.204-***-**** • ad5b7e@r.postjobfree.com Profile:

• Accomplished sales professional and merchandiser with consistent top performance in selling pharmaceutical, dermatology,women’s health, OTC including vitamins and nutraceuticals, food and grocery products and corporate apparel, fashion clothing to a varied client base including specialists, physicians, pharmacists, wholesalers, optometrists, cosmeticians, retailers, clinics and corporate accounts.

• Established exceptional relationships with a large network of key decision-makers in Manitoba, Saskatchewan, and Ontario.

• Expert level in Word, Excel, PowerPoint, and Impact (CRM), Outlook, Windows, Microsoft Office and Internet. Languages: English and average French, beginner Spanish.

• Able to perform travel outside Winnipeg.

• Manrex Limited-aka Crocus Medical- 2019-2021

• Layed off permanently due to Covid 19- December 15 2020, including I year EI.

• Full-time Internal Sales Representative- Hired to Try to bring United States business with Long Term Care Homes.

• Products were Medical Products to Aid Nurses etc. Crushing Medications by Automation.

• Before I left I had contracts with 3 Major Distributors to sell into LTC Homes across the US. No business came out of the US before I started with the company except for the odd query by aware health sectors.

• Encore Management -2016-2019

• as a Part-time employee for Coca Cola. Providing Merchandising Services to major Grocery Chains- working 20 hours or more a week, building Displays and Moving Refrigerated products to Best Selling Locations.

• Checking all Expiry Dates and ensuring the products, ie Fairlife or Simply products were not expired

• Building Major Minute Maid Displays in Wal-marts and Superstores.

• CONSUMER SALES REPRESENTATIVE –Kraft Foods/ oa Mosaic • Part-time • September 2010-to March 2012 - promoting confectionery and snacks to Gas and Convenience Stores in Manitoba

• Mosaic Marketing-2014-2016-Whirlpool Appliances and Match Marketing and Counter Intelligence -Cosmetic,HBA Relines

• 24-7 In Touch Inbound Customer Service: Taking calls from Sephora Cosmetic Customer Service. Solving Problems and Taking Orders from Canadian and US Customers.

• Working Full-time Shift Work.

• KEY ACHIEVEMENTS WITH SEAFORD PHARMACEUTICALS:

• Was the only sales performer to make quota in 2012 and 2013.

• Was the number 1 performer in Canada selling over $100K in Polyride FE ( Iron ) in 2013- despite the company being out of stock for 25% of the year.

• Made from 8 to 11 calls a day, far surpassing every other representative.

• Sold twice the Lomelin, a Dermatology based product to more physicians than anyone in Canada in 2012-2014

• SALES REPRESENTATIVE- SEAFORD PHARMACEUTICALS - March 2012-to September 22, 2014 Promoting six OTC products such as Drysol, Polyride FE, Lomelin, Digesta to Specialists, General Practitioners and Pharmacies and securing orders daily as well as calling on hospitals and wholesalers. I increased wholesaler business through my knowledge of the business and my contacts with Pharmacy managers.

• One of only two sales representatives to make bonus in Canada.

• KEY ACHIEVEMENTS WITH SANOFI-AVENTIS:

• Was the #1 sales performer in Canada in Dermatology at 116% toward goal in 2010.

• Top 3 national sales producer throughout tenure in a 20-person dermatology sales team.

• Achieved the highest sales growth in Canada in 2005, earning 160% over quota.

• Surpassed annual sales budget in six consecutive years and exceeded sales call goals.

• Exponentially increased sales despite obstacles including selling a product line without formulary coverage and managing the largest geographic territory in Canada. Developed and presented a successful proposal to create the position. Structured the job description and sales processes, identified target clients, and designed sales presentations.

• Due to sales successes and territory expansions, the position evolved from a part-time term to a full-time permanent role.

• Within the first year doubled sales and generated consistent sales increases to $1.3 million .

• Launched Benzaclin to become the market leader for acne medication and Penlac which outsold generic antifungals 5 to 1! MEDICAL REPRESENTATIVE (DERM/CARDIO)SANOFI-AVENTIS CA INC./DERMIK • December 2003-April 30,2010

• Established and managed accounts in Manitoba, Saskatchewan and Northern Ontario targeting Dermatologists, Plastic Surgeons, Pediatricians, Physicians, nurse practitioners, and pharmacists. Negotiated and closed sales, and influenced prescription writing habits.

• Promoted a wide range of products including Benzaclin (acne medication), Penlac and Loprox (anti-fungal), Sculptra

(polylactic acid filler), Altace HCT (anti-hypertensive cardiac medication), Topicort (steroid), and Noritate (anti-rosacea).

• Delivered high-impact sales presentations and lunch n’ learns. Planned, organized, and evaluated CMEs. Developed, coached and influenced key opinion leaders.

• Administered a sales/expense budget. Prepared sales plans and sales reports.

• Attended trade shows and always represented the company professionally with a commitment from the customer.

• SALES REPRESENTATIVE/MERCHANDISER • PRO PHARMA • 01/2003 – 12/2003 (term position)

• Managed the Manitoba and Saskatchewan territory promoting Celexa (anti-depressant), Keppra (anti-epileptic) and OTC products to wholesalers, pharmacists and physicians.

• Represented principals including Procter and Gamble and Lundbeck Canada.

• Negotiated and managed client relationships to maximize prime shelf space.

• Performed merchandising and inventory control at customer sites.

• CORPORATE SALES EXECUTIVE • MONDETTA CANADA • 2001 – 2003

• With no sales base, generated a sales volume of $300,000 in 9 months and $1 million in 2 years for corporate apparel and gifts.

• Secured a diverse range of commercial clients in Manitoba, including major accounts.

• Captured business from established suppliers in a competitive and aggressive market.

• SALES REPRESENTATIVE • VITA HEALTH INC. (STANLEY PHARMACEUTICALS) • 1994 – 2001

• Generated over $2 million in annual sales for private label OTC products including nutraceuticals with the largest generic drug company in Canada.

• Built annual sales of United Pharmacists from $30,000 to $454,000, transforming them into the company’s largest independent account.

• Serviced Shoppers Drug Mart, Zellers, Pharmaplus, Pharmasave and other pharmacy accounts in Manitoba, Northern Ontario and Ottawa district.

• REGIONAL SALES EXECUTIVE • BAUSCH & LOMB CANADA LTD Professional Division. • 1982-1994

• Responsible for Western Canada's 580 account base during a Manager’s absence.

• Managed 180 accounts resulting in the most productive territory in Canada calling on optometrists, ophthalmologists and opticians promoting and supplying contact solutions, and equipment.

• Increased sales of established account by 500%, making it the largest account in Canada.

• Awarded "Sales Representative of the Year" for six consecutive years.

• Developed the sales training program and trained 4 Sales Representatives.

• Created and implemented new programs, i.e. Equipment purchase program; resulting in a 40 % sales increase in sales to targeted ophthalmologists and optometrists.

• Customer survey results indicated highest rating for company image, was in my territory due to my performance.

• Guest speaker at optometric industry convention, the first vendor invitation in a "Continuing Education Program” to optometric assistants.

• ACADEMIC QUALIFICATIONS

• CCPE Designations: Cardiology, 2009; Dermatology, 2004; & Basic Accreditation, 2002

• River College (2-year program) Sales and Business Administration Diploma

• Professional Development: 1 Year Commerce

• Professional sales and personal development courses: Xerox Professional Selling Skills, Selling the Difference, Humanistic Influence, Success Insights, Smart Objectives, Total Customer Response Sales Leadership Program, Dimensional Sales Training, Customer Oriented Selling, and Time Management.

• INTERESTS

• Entertaining,cycling, cooking, golf, volunteering, skiing, scuba diving, and stained glass art.

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