Amy J. Lebo

**** ****** **** – Jordan, NY – 856-***-**** - ad5avj@r.postjobfree.com

Highlights of Qualifications + Expertise

• Background in integrated marketing, strategic planning, brand management, organizational communications, media relations, and project management primarily in the arts, cultural, higher education, and government sectors

• Shaped and executed movement-building communications and public engagement strategies driving interest, support and philanthropy action across government, business and nonprofit sectors, and among disparate communities

• Twenty-eight + years of staff leadership and building, re-imagining workflow, and day-to-day management, including during several periods of institutional crisis (2008 market crash and the global pandemic)

• Provided strategic counsel to ensure that internal partners supports revenue growth and customer success.

• Have overseen marketing/sales departments responsible for revenue generation in excess of $2.8 million, hitting or exceeding nearly all sales projections; Responsible for the earned income record-setting for five of the highest-grossing shows in organizational history

• Strong communications and strategic planning skills

• Highly accomplished creative and critical thinker who has run point on over 100 creative, income-producing campaigns

• Over 30 years of experience working in partnership with, and on behalf of, Boards of Directors for various arts, cultural, and service-based nonprofits, universities, and government organizations

• Highly proactive and nimble sensibility; first-rate written and verbal communicator with the ability to triage and manage many projects concurrently

• Flexible, dependable, and versatile leader with exceptional interpersonal, leadership, management and communications skills, strong work ethic, and a deep commitment to quality, loyalty, access for all, and diversity, equity, and inclusion

• A great sense of humor

Professional Experience + Accomplishments

Marketing + Communications

Extensive experience in branding, advertising, campaign development and design, copy writing, audience/end-user experiential research (including focus groups and end-user surveying), strategic planning, media buying, budgeting (in excess of $7 million), subscription + single ticket sales, social media, collateral production, group sales, project management, and programming; established and maintained ongoing, cost-effective relationships with all vendors for 30+ years; all creative aspects of marketing – art direction, photo + video shoots, digital + broadcast campaigns; Recently served as the project manager for an $100K-plus website conversion from Drupal to WordPress and total redesign.

Strategic Planning

Researched, wrote, + presented the marketing, public relations, and communications sections of multi-year, comprehensive strategic plans on behalf of clients and employers alike; served for three years as a member of a university-wide strategic planning committee in advance of vetting a new state-of-the-art performing arts venue; conducted data-driven analysis gauging the success of the aforementioned initiatives; extensive experience working with outsourced experts in research, arts analytics, loyalty development and pricing models

Media Relations

Skilled at forging key relationships with media outlets, editors, and influential partners. Maintenance and ongoing development of media database of local, regional and national media; coordinated six annual media round-table events for business and arts community; served as point communications counsel for Leadership and Board members re: media issues, media training, and crisis communications; wrote talking points, white papers, and short speeches for Provost, Executive and Artistic Directors, Board members, and government officials; helped create university-wide media advisory board

Staff Leadership + Management

Recruited, interviewed, hired and supervised over 60 professional/support staff throughout my career helped develop HR policy handbooks; conducted staff performance reviews and implemented organization-wide strategies to improve employee morale and retention; attended numerous HR, ADA, and Diversity + Inclusion workshops and seminars

.

Organizational Advocacy/Community Relations

Represented client and employers at regional and state level; participated on advisory boards and committees advocating for arts and culture in under-served communities; represented cultural concerns in Philadelphia and Camden, NJ in legislative meetings on economic development and cultural tourism; worked regularly to forge and steward dozens of partnerships in diverse communities

Board Relations

Created brand/marketing/communications strategies that allowed board leadership to cultivate and enhance meaningful relationships with targeted, high level external audiences, including media, public officials and key influencers; worked with board to identify challenges and emerging issues faced the organization, and to recognize internal and external communications opportunities and solutions; coordinated and participated in board/staff retreats and strategic planning and diversity + inclusion workshops; regularly presented marketing analytics and research/plans at Board meetings

Event Management

Organized events ranging from Legislative Teas to Annual Galas of 500+ guests (with net revenues in excess of $800,000); planned + launched speakers’ bureau on behalf of a client; coordinated guest speakers from throughout the U.S. for Annual Business + Arts Summit; planned meetings with government officials and celebrities requiring specialty clearance.

Employment History

Oct. ’22 – Present – Director of Marketing + Communications, Syracuse Stage – Syracuse, NY

Sept. ’19 – July ‘22 - Director of Marketing + Strategic Communications, Everyman Theatre – Baltimore, MD

Oct. ‘16 – July ’19 - Director of Marketing + Communications, Kansas City Repertory Theatre – Kansas City, MO

Sept. ‘14 – Dec. ’15 - Director of Marketing + Strategic Communications, Tyler School of Art at Temple University (position was one of several eliminated due to top-down restructuring of the division just a year after I started) – Philadelphia, PA

May ‘08 – Sept, ‘14 - Director of Marketing + Communications, Philadelphia Theatre Company – Philadelphia, PA

June ’02 – May ’08 - Marketing/Communications consultant under the umbrella of my LLC - YellowDog Communications, providing marketing + media relations services for nonprofit arts, cultural, higher education + government organizations; provided pro bono work on behalf of local animal shelters, women’s groups, and LGBTQ organizations. Clients included University of Pennsylvania, Jewish Family + Children Services of Philadelphia, The Grand Theatre of Wilmington, DE, Annenberg Center for the Arts, the Mayor’s Office – City of Philadelphia

July ‘90 – April ‘02 - Director of Marketing + Public Relations, College of Fine + Performing Arts and the Glassboro Center for the Arts at Rowan University – Glassboro, NJ

Education + Honors

• B.A. in Communications with Departmental Honors, University of Colorado; minor in Art History - Boulder, CO

• Recipient, Hellums Award – University of Colorado annual Short Story Contest

• Senior Teaching Assistant, Department of Communications, University of Colorado

• Three-time recipient, “Best of Category” Award – Communications Excellence – Neographics, Inc.

• “Arts Marketer of the Year” Award – Arts and Business Partnership of Southern New Jersey

• Press Office Intern – Denver Broncos, National Football League – Denver, CO

References

Mark Fields, Executive Director – The Grand Theatre (former Executive Director, Glassboro Center for the Arts/Rowan University) – ad5avj@r.postjobfree.com – 302-***-****

Marissa Wolf, Artistic Director – Portland Center Stage – (former Associate Artistic Director/Kansas City Rep) -ad5avj@r.postjobfree.com - 646-***-****

Carol Flannery, Marketing Director – Quintessence Theatre – ad5avj@r.postjobfree.com - 215-***-****

Diane Claussen, Head of Theatre Management Program, DePaul University – ad5avj@r.postjobfree.com – 908-***-****

Contact this candidate