Inbound model
Hubspot Academy
Content marketing
Hubspot Academy
WORK EXERIENCE
EDUCATION
CERTIFICATIONS
ARIEL PARRALES
DIGITAL MARKETING
Marketing
Universidad nacional politécnica, UNP,
Managua, Nicaragua
Cursing degree finalization with coursework
completed up to the fourth year. Thesis will be
defended in August to obtain my degree.
**********@*******.***
Managua, Nicaragua
SEO
Hubspot Academy
Marketing Intern
NT BPO - Equip Bargain
June 2023 - January 2024
SEO and Digital Marketing: Led successful
SEO initiatives, and enhancing website
visibility. Raising the site sessions a 200%
Community Manager & Digital Marketer
Eagle Media Design
February 2024 - May 2024
SEO: Created and optimized over 10 Google
My Business listings for clients.
PPC: Managed 2 Google Ads campaigns for
clients, achieving leads and a CTR of over 6%.
CM: Visually enhanced the company’s social
media by creating valuable content and
optimizing the SEO of its Instagram.
*All in the US market.
GENERAL KNOWLEDGE
Digital Marketing strategies, business
models, UX/UI design, Content
marketing, E-commerce
management, website design
ABOUT ME
I’m a marketing student in the final
stages of my academic journey,
specializing in SEO, SEM and content
marketing. Currently navigating the
exciting process of completing my
studies, I am enthusiastic about
merging creativity with analytics in the
realm of marketing. My greatest
passion lies in discovering innovative
solutions that blend artistic essence
with quantifiable effectiveness.
INDUSTRY-ESPECIFIC KNOWLEDGE
SEO y SEM, Google: Ads, Analytics,
search console, merchant center. Wix,
Wordpress (basic), Meta business suite,
Amazon seller account.
Google ads search
Google Skillshop