Marketing Manager Change Management

JONATHAN M. C. OLIVER JR.

: 571-***-**** : ***************@*****.*** : https://www.linkedin.com/in/jonathan-oliver-jr-mba Marketing Manager Organizational Effectiveness Manager Commerce Evolutionist Skilled marketing and retail media strategist with over 10 years of experience driving growth for Fortune 500 companies through consumer-first leadership, innovation and organizational effectiveness. Led cross- functional teams to solve complex business problems and deliver impactful solutions. Core strengths in structured thinking, data analysis, communication, developing others and profitable growth through innovation. Entrepreneurial work ethic with a learner’s disposition. AREAS OF EXPERTISE

Customer Acquisition Performance Marketing Customer Insights Launching New Brands Promotions Advertising & Retail Media Building Inclusive Teams SKILLS

Strategic Planning Market Research Training Analytics Internal Communications Creative Briefing E- commerce Multi-Channel Marketing Generative AI Event Marketing SEO Optimization Relationship Management Change Management Organizational Design Performance Reporting PROFESSIONAL EXPERIENCE

Best Buy Richfield, MN 01/2019 – 02/2024

Organizational Effectiveness Manager Remote (05/2023 – 02/2024) Consult business executives, leading through organizational design and change management projects.

Advise senior executives on 500+ person organizational design plans for major projects tying directly to enterprise strategy goals using adaptable management consulting best practices.

Architect processes that centralize key external benchmarking capabilities in the Org Effectiveness team.

Convert employee sentiment data into change management recommendations at the enterprise level. Marketing Manager Richfield, MN 01/2019 – 05/2023

Built sales enablement and communications programs for brand launch of enterprise priority; Best Buy Ads

Developed eLearning and live training curriculum for 200+ hybrid team members during retail media brand launch and post-launch refresh.

Orchestrated data integrity and accessibility for KPIs across brand webpage, collateral and teach-outs.

Inclusion Pillar Co-Lead, Marketing I&D Steering Committee: Manage programs and to increase cultural awareness across Marketing. Advise leadership in road mapping department annual objectives. Owned Deal of the Day promotional vehicle planning and execution and developed channel strategies for App and Voice.

Construct and launch marketing campaigns across owned vehicles to lift awareness of emerging customer channels App & Voice Marketing Innovation including Brand building CRM, website optimization and post- purchase pages.

Customer Lifecycle Marketing & Relationship Marketing.

Championed enterprise change from short-term marketing strategies to a customer-centric focus on Lifetime Value across the marketing mix.

General Mills Golden Valley, MN 01/2018 – 12/2018

Consumer Insights Associate

Led global analytics and activations for Oui by Yoplait and Trends for Old El Paso to increase share of wallet.

Facilitated new product launch research including leveraging syndicated data platforms to support a

$100MM yogurt new brand launch and informed strategy for ad campaigns unlocking an additional

$100MM in pipeline innovation.

Led cross-functional execution of product/packaging innovation with a focus on delivering consumer- centered design principles and communications strategies leading to the launch of a $38+MM brand extension ‘Oui Petites’.

Aggregated dozens of trend sources to create custom recommendations for advertising and innovation for growth.

MilliporeSigma, a business of Merck KGaA

MBA Marketing Intern Bellefonte, PA 06/2016 – 08/2016 Owned analysis and strategy recommendations for chemicals and materials company.

Optimized market research strategy by developing survey campaigns to uncover customer insights. Analysis led to key learnings and advancement in long-term marketing and R&D strategy.

Partnered with leading marketing Product Managers to complete side projects including vendor optimization (over 25% cost savings), designing new digital marketing strategies, pitch materials and new product planning.

Dell Inc.

Sr. Business Development Representative Reston, VA 06/2012 – 07/2015 Managed sales activities for multi-state territory using Salesforce.

Outperformed B2B sales quota consistently with over 100% average quarterly quota attainment, including a #1 ranking, Q4 FY14. Managed a multimillion-dollar territory spanning over 300 strategic accounts.

Expanded Dell’s partner relationship program led to a 250% increase in ASP through developing more robust end-to-end solutions that better addressed client pain points. Selected to mentor new hires to enhance ramp-up efficiency.

EDUCATION

Smeal College of Business, Penn State University State College, PA Master of Business Administration, Marketing Strategic Leadership Entrepreneurship

Leadership: Teaching Assistant Graduate Adviser Peer-elected VP of Corporate Relations National Association of Women MBAs

Awards: Bunton-Waller Fellow (merit-based, full-tuition scholarship) Various case competition top placements

James Madison University Harrisonburg, VA

Bachelor of Business Administration, Marketing

Leadership: NCAA D1 Varsity Football Player President, Omega Psi Phi Fraternity Inc

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