Creative Director Los Angeles

SARAH BRAUD

Creative Director - Content & Video

615-***-**** *****.*****@*****.*** Franklin, TN Portfolio

SUMMARY

Seasoned Creative Director — Video, Content, and Marketing Strategist with over 15 years of leadership and tactical experience in guiding and executing dynamic content development initiatives. Proven track record of driving teams to deliver high-impact multimedia projects and engage audiences across diverse platforms. A visionary leader with a passion for storytelling and a commitment to fostering innovation and collaboration.

WORK HISTORY

Senior Content & Video Producer

Givelify

2021 - current

•Managed agency partnerships, writers and designers in the production of 30 blog articles per month and implemented SEO strategies to enhance organic search and website visits by 125%

•Launched a multimedia campaign from concept to distribution, writing, directing, producing, and leading a cross-functional team of 8 in the creation of 11 documentary shorts, which resulted in a 31% increase in brand awareness on YouTube and a 400% increase in social engagement

•Directed content creators and designers in the development of over 100 marketing assets per video, driving branded partnership promotion campaigns and boosting social impressions by 212%

•Spearheaded an educational video campaign as a customer retention strategy, writing, directing and co-producing alongside Sr. Product Marketing Manager with a 32% email open rate

•Worked in tandem with creative & marketing teams to create a variety of video content, leveraging combinations of photography, audio, video and the written word to create compelling content appealing to multiple audiences, measuring success through meeting and exceeding key performance indicators, monitoring analytics, and data tracking

•Wrote RFPs, negotiated contracts, and managed vendor relationships while keeping in or under budget

•Developed and pitched creative briefs, scripted and storyboarded concepts, and presented to executive leadership

•Interfaced with high profile customers, building rapport and managing expectations while on location

Director of Certified Marketing Guides (Contract)

StoryBrand

2017

•Successfully launched the pilot program for StoryBrand Guides through training and certification of marketing professionals to support their ability to confidently deliver results for clients and build a successful marketing business

•Worked alongside CEO Don Miller to create reproducible content for training purposes, blog content for the website, and curriculum development for the live training of 30+ participants

•Facilitated teaching sessions and coached guides to clarify their messages and help their clients make more by spending less using the StoryBrand storytelling framework

Chief Storytelling Officer

Leadership Reality

2018 - 2021

•Spearheaded comprehensive content strategies, fostering a collaborative environment that ensured the consistent distribution of engaging brand narratives and the attainment of targeted milestones for clients of Leadership Reality

•Collaborated closely with executive leadership to create immersive content experiences that resonated with audiences throughout the customer journey

•Wrote thought leadership and other long-form content and short-form content to elevate brand awareness and customer retention

•Led writing retreat to set agenda and structure of the CEO’s book and ghost wrote for the co-author of How to Be Present in an Absent World by Daniel Montgomery and Eboni Webb, PhD

Creative Content Director - Brand and Digital Marketing

111 Web Studio, Braud Creative

2015 - 2021

•Championed the execution and implementation of distribution plans for over 100 clients, creating new content resources, maintaining brand integrity, and maximizing audience engagement

•Produced diverse content formats, including blogs, social media posts, videos, reports, sales scripts, and webinars, to capture new audiences and drive conversions

•Managed social media accounts and spearheaded community building campaigns

•Led sales calls, pitched concepts, and strategized marketing & brand messaging to connect, captivate, and convert audiences

Script / Screen writer

Nadus Films

2015 - current

•Scripted a variety of commercial videos: promotional, educational, social for national brands like Audi, Hanger Clinic, and Sealy

•Supported in storyboarding and script development for creative campaigns: narrative short films and docu-style videos for fundraising and cause awareness

EDUCATION

University of Georgia (1996)

Bachelor of Science in Ed, Foreign Language, Spanish & ELL

Vermont College of Fine Arts (2014)

Master of Fine Arts in Creative Writing

SKILLS

•Leadership & Team Management

•Content Strategy

•Multimedia Production

•Filmmaking / Video Production

•Creative Direction

•Project Management

•Audience Engagement

•Brand Development

•Copywriting

•Storytelling

•Spanish

•Sales

•Cross-functional Collaboration

•Asana, Airtable, Basecamp, Motion

•Microsoft 365 Suite

•Business affairs & development

•Timekeeping

•Asset Management

•Adobe Creative Suite

•Premiere Pro

•Social Media

•Hootsuite, Sprout Social

Figma

CERTIFICATIONS

•Agile Marketing

•StoryBrand Marketing Guide

•Ray Edwards Copywriting

•Leadership Challenge Facilitator

•HubSpot Content Marketing

•Selena Soo, PR - Impacting Millions

SOFT SKILLS

•Creativity

•Empathy

•Resourcefulness

•Adaptability

•Influence

•Strategic Vision

PUBLICATIONS

•Reality Bites

•Past-Ten Art House America

•Numero Cinq

•Hippocampus

•Hunger Mountain

VOLUNTEERING & COMMUNITY ENGAGEMENT

•The Public, Founder and Board Member, [Anti-racist community organization]

•Barefoot Republic, Founding Board Member, [Youth summer camp promoting diversity through scholarships]

Contact this candidate